Canadians -- of All People -- Put the Bridle on Seduction

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Few things are funner on a Sunday than the prospect of watching 10 Canadian shorts on seduction. (Apparently Canada's inherited more from the French than just a moody passel of Quebecois.) But there's more to do on the Sundance Channel's Art of Seduction site than sit around watching politicians lie, pretty people lamenting their genetic burden, and devious webcammers (all of which we did).

The seduction style quiz was among the funner surveys we've taken in awhile. As an added incentive to blowing 20 minutes on 40 questions, the site strokes your ego with an illustrated seduction guide for your type. Yum.

by Angela Natividad    Oct-14-07    
Topic: Online, Promotions, Video



Sometimes All It Takes to Send a Message is an Ornery Footballer and a Marker

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We probably only think this is funny for two reasons:

1. We like the idea of poking a meaty fat guy into livid confrontation
2. The idea of leaving our mark on somebody's belly in big fat Magic Marker never loses appeal, no matter how old we get

The Hooliganograms are the classy invention of Cake, which is promoting Football Hooligans International, a new series on Discovery. It debuts in Europe this fall.

If it somehow manages to be the emotional trainwreck Footballers' Wives was, it will probably be a success.

by Angela Natividad    Oct-11-07    
Topic: Online, Promotions



NYC's Tourism Department Could Use a Little Magic

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NYC & Company, which serves as New York's marketing and tourism organization, has launched a component at NYC Visit to help tourists feel more local. For the most part the site is a gigantic press release and if it possesses the rhyme and reason its raving PR people claimed, we're not seeing it.

Anyway, the new tourism effort for the Big Apple kicks off with a series of print ads and a TV spot, all of which are posted at the tourism site.

The print ads are explosions of ... just ... stuff and they all make stark statements: This is Entertainment, This is Fashion, This is Food, This is Shopping, and This is Just Another Day.

For the most part you get a Saks Ad Meets Highlights for Kids feeling.

We're not crazy about it. But hey, maybe the ads are amazing when they're three feet long and accosting you from the side of a building.

by Angela Natividad    Oct-10-07    
Topic: Bad, Outdoor, Poster, Promotions



Photoshelter Monetizes Pictures, Adrants Has Dirty Mind, Little Else New

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LOL. So PhotoShelter's PR people emailed to say it's running a casting call for its image collection, which helps photographers make profits on pictures. If you register before November 5th, you could get 85 percent of transaction proceeds in your first six months.

There is really nothing funny about that, or about anything PhotoShelter is doing to promote this effort, but the PR guy who wrote to us started his letter with some generic line like, "I came across your site and thought you might be interested..."

And, partly because we think it's complete swill when somebody claims to "come across our site" before diving into a pitch, Steve emailed me and snarled, "Don't you hate it when people cum all over our site? I mean it's messy, man! It's mean! It's rude!"

more »

by Angela Natividad    Oct-10-07    
Topic: Promotions



TurboChef Perhaps Promises More than It Can Deliver

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We really hate it when lame music gets in the way of our ambient in-the-zone iTunes mix. But that's really the only beef we have with this microsite for TurboChef, which in all other respects is suspiciously too cool to be kitchen appliance-related.

The Oven Reinvented was put together by mono and it gives demonstrations on how the TurboChef cooks food. We watched the asparagus segment about six times. While cooking, the food sort of floats in midair while lasers shoot through it from both directions.

It's so Teleportation Pod Meets Wolfgang Puck.

In its pressie, mono calls TurboChef "15 times better" than the typical "me-too" luxury appliance. We're not really sure how the agency arrived at the number 15 but we're guessing it's probably similar to the way we pretended to count the number of times we saw the asparagus segment. (Actually, we only watched it once.)

by Angela Natividad    Oct-10-07    
Topic: Online, Promotions



Radiohead Thinks its Fans Can Set Prices Just Fine, Thanks

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Radiohead, which according to Chuck Klosterman is somehow both over- and underrated as a band, has decided to take a stand against third-party online music dealers (cough-cough-iTunes) by letting fans decide what to pay for its latest album Rainbows.

Manager Bryce Edge explained, "We're prepared to take a risk and we might come out looking very foolish. But we believe if your music is great, then people will pay for it."

The 10 tracks are available on the Radiohead website and costs allegedly vary from nothing to 100 pounds (not the weight; the currency). In fact, we can't even open it because it keeps crashing from the mad rush of fans trying to get to the goods.

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by Angela Natividad    Oct-10-07    
Topic: Campaigns, Celebrity, Online, Promotions



Crush, Coupland Explain Why Seratonin Levels Drop Inside Office Supply Stores

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This is the first of a promotion by Crush, Toronto for Douglas Coupland's new novel The Gum Thief, "a story of love and looming apocalypse set in the aisles of an office supply store."

We're going to take a wild shot in the dark and say the innocuous office supply is Staples, because use of the word staples, the brand Staples and the object staples has hit us a few times. Of course, we could be totally wrong.

The spots cover three elements: protagonists Roger and Bethany, and The Glove Pond -- a novel inside the novel. Coupland narrates and each spot kind of makes us hate life, but in a funny way. We'd be receptive to reading the book, but mainly we feel compelled to sit around making staple animation. (See Bethany.)

by Angela Natividad    Oct- 9-07    
Topic: Commercials, Good, Promotions, Publishing



Panasonic to Reunite 'High Definition' Families With High Definition

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Under the premise that contemporary families have become little more than communal strangers, Panasonic tries bringing back family time with its "family" of HD products and this ad.

Because nothing bonds like Shrek in HD.

The ad debuted last week on ABC and USA Today and is part of Panasonic's Living in High Definition campaign. (Get it? "High definition"?)

If you think your family could use some lessons a la Full House from Panasonic, you could win a spot in the program by entering here. Lucky households will make formal pledges to spend more time with one another and other super-exciting stuff.

Thank Kirshenbaum Bond + Partners for this winner.

by Angela Natividad    Oct- 8-07    
Topic: Brands, Commercials, Promotions



Tin Man Subsite Goes Deep Without Skimming Surface

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This "Infinite OZ" subsite for the Sci-Fi Channel's Tin Man does little besides guide passive visitors deeper, deeper and still deeper into worlds sitting inside other worlds, kind of like those marbles at the end of Men in Black.

Entrance looks and feels like the rabbit hole Lewis Carroll's Alice fell into, except slower and scarier (vestiges of Pink Floyd, maybe?). Advertisers will also be happy to know that the first thing a person sees upon penetrating the refurbished Oz is a billboard.

Granted, it veers into a totally fucked-up, scary and apparently deserted world, but hey, this is very good news for those seeking a more interactive user experience.

And oh god. Did a disembodied female voice just say "There's no place like the O-Z"? You did not go there, Calle & Pelle Sjonell. (This is their last gig for Fallon, Minneapolis before they move on to BBH, NY.)

Tin Man premieres November on the Sci-Fi Channel. After traveling for 10 minutes into the void with no end in sight, part of us does want to see the show.

by Angela Natividad    Oct- 8-07    
Topic: Online, Promotions, Television



Is Clapton God? Pissing Pets May Beg to Differ

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We're not really sure why you'd want to tell a buddy that he or she "is God," but Eric Clapton's PR team is hoping you will.

The image at left is being promoted to celebrate "Complete Clapton," which goes out on October 8. In the meantime, you're invited to send a "[Buddy's Name Here] is God" ecard to somebody you (presumably) worship in exchange for the chance to win a Fender Stratocaster electric guitar.

Guess that makes sense.

by Angela Natividad    Oct- 3-07    
Topic: Celebrity, Online, Promotions








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