New Book Gives the Online Identity-Obsessed Some New Numbers to Crunch

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This is cute. To promote Career Distinction: Stand Out By Building Your Brand by William Arruda and Kirsten Dixson, we've been sent the Online Identity Calculator.

This magic tool tells you how close you are to achieving online identity nirvana by assessing the quality of results gleaned from a vanity search - everybody's favourite covert activity. As far as we can tell, the calculator works for names as well as for companies.

All results guide you back to the book for more information and tips on achieving notoriety - or at least earning passing mentions in your circle.

by Angela Natividad    Sep-24-07    
Topic: Games, Good, Promotions



America's Next Porn Stars Roam Streets of New York

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So wannabe models have America's Next Top Model. What do wannabe porn stars have? They have America's Next Hot Pot Porn Star. Twelve aspiring sexpots spent the summer in an LA mansion competing with each other to see who could lap dance the best, kiss the best, orgasm the best, have sex the best and generally cause a dramatic uplift for their male sex partners.

Three of the girls were in New York late last week promoting the show which is airing on cable pay per view. One of the contestants, Audrey Bitoni, who was recently interviewed on CNBC and, of course, has the biggest breasts, was intriguingly matter-of-fact when discussing her reasons for choosing a career in porn noting she'd be watching CNBC all the time for advice on how to spend the $10,000 if she were to win.

by Steve Hall    Sep-24-07    
Topic: Cable, Online, Promotions, Racy



Gisele Returns to Roots with Ipanema Sandal Campaign

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Adfreak has drawn our eyes to a new line of sandals called Ipanema, designed by Gisele Bundchen, whose modeling career has lasted longer than a lot of her counterparts' lifespans.

The Ipanema line is part of an effort to help save the rain forest in South America, the continent Gisele calls home. We like the throwback flavor of the television ad, which plays up the history of the Brazilian natives with less focus on Gisele's own attention-drawing features.

Not to say those assets don't factor into the print variant of the campaign.

by Angela Natividad    Sep-19-07    
Topic: Campaigns, Cause, Celebrity, Good, Promotions



Cardboard Kahne Baits Fans Hungry for Star Experience

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This is only mildly creepy. In hopes of generating fan interest for an Allstate promotion to meet Kasey Kahne of NASCAR, the pencil-twirlers at Leo Burnett have come up with a few videos of fans hanging out with a cardboard Kasey. It manages to be both laughable and sad. Our favorite is probably the ping-pong scene.

For those who prefer flesh to the paper doll, opt for more contest information on the site. After that, you'll be able to upload a picture so you can see what you'd look like hanging out with Kahne. And when all this fantasizing is said and done, you may win a chance to actually meet the guy.

We love the idea of selling idolatry to push insurance. It's so deliciously insane.

by Angela Natividad    Sep-19-07    
Topic: Online, Promotions



McDonald's 'The Savvies' Seeks Dollar Menunaires

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So there's this YouTube video contest called The Savvies Make the Logo Bigger points to that asks people to submit videos illustrating how they plan to become Dollar Menunaires just like the stuck-in-the-seventies dude in the contest video does by showing how to save money by turning an old pair of jeans into a pair of shorts...too short shorts, that is.

One of the best responses we saw in the five minutes we gave ourselves to witness this not so bad piece of CGMish marketing came from YouTuber JamesatWar who shared with us how to save money by using less toilet paper.

by Steve Hall    Sep-18-07    
Topic: Consumer Created, Good, Promotions, Video



Hummer Goes Hydrogen With National Geographic

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Here's a new commercial from GM Desedo Film's Raafi Rivero promoting the company's Hummer H3H Hydrogen vehicle which is supposedly set to arrive in Spring 2008. In the commercial the Hummer traverses across National Geographic and National Geographic-like vistas. The Hummer is being branded the National Geographic Edition. Teenage boys (from the seventies and eighties, of course, as one commenter bashes us for daring to make a joke that's relevant to anyone over the age of 30) world over are now wondering if the truck comes equipped with leather seats emblazoned with images of naked African and Aborigine tribeswomen for their viewing pleasure.

by Steve Hall    Sep-17-07    
Topic: Brands, Commercials, Good, Promotions



Like to Gamble for a Cause? Then By All Means...

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If you've ever lost a street-side game of Three Card Monty, you probably don't want to play the Great Car Cover-Up.

The object of the game is to examine three covered vehicles from all angles. One car is a convertible, one will turn heads and the other is a dud. Text your choice of car to a certain number for a small fee.

This is part of Glue's effort to promote the RAC's £5 Car Data Check. The cars will be revealed on October 17th, and all profits go to a charity called Brake.

by Angela Natividad    Sep-14-07    
Topic: Games, Online, Promotions



Wait a Sec - Wendy's is into Sports Now?!

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Wendy's and Takkle have launched a contest called My Wendy's High School Heisman Moment. High school kids (not 40-somethings seeking to relive that one awesome touchdown) upload their Heisman moments onto the Takkle website.

The first 250 to submit get a $10 gift card for Wendy's. Two grand prize winners get a trip to NYC for Heisman weekend in December, and a whoppin' $250 Wendy's gift card.

That's a whole lot of square-shaped patties. Hey, what happened to the dude with the zany wig?

by Angela Natividad    Sep-13-07    
Topic: Online, Promotions



method: Pretty Cleaning Products for Hipsters Against Dirty

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We really dig method, a company that took it upon itself to develop cleaning products that are non-toxic, easy on the eyes and gentle on the senses.

But probably the biggest reason why we like them is they can push that manifesto in a trendy, almost sexy way.

We recently got an email blast from method under the subject line, "(still) cleans like a mother." Ha-ha, right? We are over this hipster crap. Then we opened it up and saw this.

And we're like, that picture is cute. That copy is clever. Wait, our kids lick tile? (Indeed, they do.) But wow, a method cleaning product does look really good with any decor.

by Angela Natividad    Sep-12-07    
Topic: Good, Online, Promotions



Young Bond: Somehow Less Appealing than Older, Wiser Bond

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We do love a game with a snappy title like Avenue of Death. Put together by UK-based TAMBA, the object of the game is to guide Young Bond through a series of death traps. The game is a promotion for Hurricane Gold, a Young Bond book that's just recently come out.

Enter your score on the leaderboard and you could win "an exclusive piece of original Young Bond artwork, signed by Charlie Higson and Kev Walker."

After a quick run-through, we decided there's really nothing Bondian about the game at all. If anything, it brings Prince of Persia to mind. And when we fed our little hero to the big snake, he just stood there until the snake woke up and ate him. Then he screamed like a girl.

by Angela Natividad    Sep-11-07    
Topic: Games, Online, Promotions










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