The Toyota Rush! It Has Tires! That Leave (Possibly Blue) Tire Tracks!

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The Bakery, Jakarta sent us to unleash-yourself.com for some subsite-ribbing fun.

Word on the street is that this is a campaign for the Toyota Rush mini SUV. But after clicking on both the High and Low Bandwidth options, little has happened, and we've blown at least a minute in a half staring at these blue skid marks.

That's a long time to be staring at skid marks.

by Angela Natividad    Sep-11-07    
Topic: Bad, Online, Promotions



'Big Bang' Flips with (Too Much) Ease from Smart to Banal

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We're not sure how or why, but while trying to steal a Rich Media ad off MySpace we ended up downloading a widget for CBS' The Big Bang Theory.

After contemplating the widget for awhile we decided to look up the show. That quest brought us to this trailer, which is really less a trailer than a three-minute hard sell with a laugh reel and every cliche imaginable, strangely coupled with Bill Gates philosophy and new media name-dropping.

more »

by Angela Natividad    Sep-10-07    
Topic: Commercials, Online, Promotions, Television



'Hail, Stanford, Hail' is Down, Stanford, Down

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Fall semester is here, so now we've got uni-oriented campaigns to sift through. "Hail, Stanford, Hail" is an effort for that one school in California whose name we'll let you guess. This is the site. Note that it's down (or was when we looked). Hail, Stanford, Hail.

But when it's up, it hosts two clever little videos that include college antics dubbed with a professorial narrative. Here's some trivia: Stanford is the alma mater for the inventors of the microwave and the FM synthesizer.

Marshmallow bunny molesters and Guitar Hero fanboys everywhere thank you, Stanford. And at the very least, your campaign was way better than Temple's. (Although we still like Wilkes best.)

Hey, where are the ad campaigns for Berkeley? Oh yeah, everybody there is still on strike and lamenting the recent loss of Bob Marley.

by Angela Natividad    Sep-10-07    
Topic: Online, Promotions



Temple University Launches Very Red Motivational Ad Campaign

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To draw more impressionable minds to its bonfire, Temple University launched T Means More, a campaign that turns the "Temple T" into a symbol of character, integrity, commitment, etc.

We are bored by this campaign and think that Temple gratuitously abuses the color red. Might be a good idea to just mail all potential students a copy of this book.

by Angela Natividad    Sep-10-07    
Topic: Poster, Promotions, Television



Bulletproof Baby Has Trouble Pulling Off Bulletproof Guerilla Stunt

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Have you ever felt your baby was just not bulletproof enough? (If you are 50 Cent's mother, probably - or not, depending on how you look at it).

Visit Bulletproof Baby for bulletproof cribs, strollers, vests, toddler tasers and disturbing product-test videos, all meant to ensure that you, the discerning customer, have a happy bundle of steel.

Actually it's a stunt for New Line Cinema's Shoot 'Em Up, which is linked pretty prominently on the homepage. Even so, a PR person still saw fit to shoot us at least three emails this morning about how it was dramatically unveiled as a promotional effort after a long and controversial internet run. (We have serious doubts about this.)

And while we have no idea what that movie has to do with babies, we know it has plenty to do with bullets. And Clive Owen.

by Angela Natividad    Sep- 7-07    
Topic: Online, Promotions, Strange



And the Denver Water Mascot is Off!

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AdFreak reminded us that the Denver Water stunt just took place over the weekend during the Colorado-Colorado State game. During the fourth quarter, the toilet mascot went running across the green, only to be tackled by a zealous security guard. (Looks like they forgot to wear their signs.)

So there you go. Unless you want all your favourite sports games interrupted in equally vexing manner, fix your goddamn running toilets.

by Angela Natividad    Sep- 7-07    
Topic: Guerilla, Promotions



Look, a Volvo Scavenger Hunt!

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70 Volvos are hidden in a bunch of beautiful but rugged places and according to this subsite it is your responsibility to find out where. (Despite the daunting sound of the task and the lameness of going Volvo-hunting, clues and a Yahoo! Maps integration help the process along.)

More interestingly, is it just us or is the music for the subsite a throwback to the score for Vanilla Sky? It's probably just us.

by Angela Natividad    Sep- 6-07    
Topic: Brands, Online, Promotions



As Long as There are Strangers to Detain, There Will be Wirebreakers

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For its S9 headphones, Motorola's Wirebreakers leap back into the streets, accosting cheerleaders, bus patrons, library-goers and general loiterers with their love of dance.

It's cute and all but we are so tired of the Wirebreakers thing. It must suck to be milling around minding your own business, when some bug-eyed kid pops out and forces you to sit there with a frozen grin on your face until he or she has stopped wilding out in front of you.

Thankfully, behind a monitor we don't have to smile.

by Angela Natividad    Sep- 4-07    
Topic: Brands, Guerilla, Promotions



Alaska Airline Revives Paul Revere ... for Boston Flights!

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Adrants reader Will sent us footage of this guerrilla promotion that Alaska Airlines conducted in Portland for its non-stop to Boston service. The statue to the right of the Paul Revere guy is also an actor, though it's unclear what he's there to do besides freak people out.

We're trying to work out how you would gauge how well this converted on a survey. What would you ask people?

How Did You Hear About the Boston Non-Stop Flights?

- Via email
- Through a friend or Alaska Airlines employee
- Internet surfing (enter website)
- Via man dressed like Paul Revere/painted statue guy in Portland square (circle one)

by Angela Natividad    Aug-31-07    
Topic: Brands, Guerilla, Promotions



Talking Polar Bears, Alethiometers, Nicole Kidman - What's Not to Like?!

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Some people, like LotR aficionados, have waited most of their adult lives for their epic to hit the big screen. Others, notably Harry Potter and Narnia fans, haven't really had to suffer the bittersweet agony of waiting for some director to do justice to their literary childhood fantasia.

Our time has finally come. And it's either going to be really crappy, in which case it takes New Line Cinema down along with it, or it's going to blow our fucking minds.

The epic we're referring to is The Golden Compass, part one of a trilogy we've read at least six times. Watch the Comic Con preview for the fullest effect.

While we doubt Daniel Craig and Nicole Kidman would ever let us down, we realize how stupid it is to pin all our broken dreams on an adaptation, so we are holding our emotions at arm's length.

more »

by Angela Natividad    Aug-31-07    
Topic: Best, Online, Promotions, Trends and Culture










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