ELLEgirl.com and Warner Bros. Consumer Products recently bowed ELLEgirl goes Tweety Chic! campaign, a contest inviting wannbe fashionistas to create a tunic design for Tweety. Powered by user-generated content company Brickfish, the contest will award the winner with a tunic of her (or his, we assume, for for so inclined) design created by L.A. stylists Cristina Ehrlich and Estee Stanley of Miss Davenporte along with a weekend trip to Beverly Hills to stay at the Mondrian hotel, a gift bag filled with $500 in Tweety goodies and the...wait for it... chance to blog about the weekend on ELLEgirl.com.
Two years ago we'd just call this an online contest. Now we have to call it a social media-enabled, consumer/user-generated/created content/media campaign. Remember when an integrated campaign was dubbed "synergistic"? Yup. Everything's the same. We just have new blatherific labels for the same old shit.
Anyway. You still here? What are you waiting for? Beverly Hills? $500? And a chance to be a blogger? What's holding you back?
This is almost too engaging. To promote the premiere of Bionic Woman, take your BAT.
The BAT-test is where you can have a bionic assessment made on your super-extremities. The examinations are simple but actually pretty hard, and they can all be solved via keyboard.
Apparently Adrants is only 39 percent bionic. We're bummed.
Well, even if you can't be all powerful, you can at least watch Jaime Sommers try balancing life and paramilitary affairs on NBC's series premiere, which hits TVs on September 26th at 9/8c.
Now, here's a contest that cuts right to the chase. Upload your nude art, and get potentially recognized at a big gallery event in NYC! The contest is called Christi Naked, which we at first thought was maybe a publicity stunt by an otherwise talentless model (you know, sort of like this).
But actually it's for Christiania Vodka. We dig the minimalist Norwegian aesthetic and for some reason knowing this contest is for vodka is soothing. Maybe it's because we got tired of the coquettishly naked but unlovable Fembots.
The last entries are due today, so strip down and speed up if you want to be counted.
Sometimes we wonder if this ongoing effort by brands to throw together CGM contests is actually part of a large-scale game of industry Hot Potato we just don't know about. Like "How Many Cheap Videos Can We Leach Out of Consumers Before We Start Getting More Backlashes than Exhibitionist Pillow-Fights?"
Anyway, Apartments.com is launching a contest called Possession Obsession. If you send them a video of stuff you collect, you could win (drumroll, please) $20,000.
We're not crazy about comedians, though every once in awhile we find a winner like ad cock-snapping Charlie Brooker, and Hardaway-rubbing George Takei.
This Dan Fielding character is unimpressive at outset. And even with a little more exposure, he's little more than an arrogant SOB who happens to want his own show called The Domestic God.
But in his efforts to self-promote, he's done something interesting: turned himself into a contest.
For some odd reason MySpace has gone all super-pink on our asses. This bamboozled us so we dug deep to work out what was going on.
Oh right, it's all part of that Cherry Coke contest, for which they've found a winner - a cat (yeah, you read right) named Pouncer.
To honor said winner, for all of today (and hopefully not tomorrow), it's not just MySpace.com; it's Pouncer's MySpace.com. Courtesy of Cherry Coke.
Options to molest your MySpace page in equal cherry-soaked fashion are available here.
We don't know why we're surprised or even confused, considering MySpace has always been open about its willingness to sacrifice a consistent aesthetic scheme to the highest bidder.
The distinguished self-made caste of Elvis impersonators have finally been permitted into Mecca. Graceland managers will be appointing a "tribute Elvis" set to perform in a way that suits the king, which is open to interpretation - but no tacky, no kitschy and no "ridiculous spoofs" which will be hard, considering those characteristics comprise most mental pictures of a would-be rhinestone king of rock 'n roll.
"Ultimate Elvis," a contest for finding the first tribute performer for Graceland's 30th anniversary, consists of qualifying rounds worldwide, with 24 contestants making Memphis and 14 enduring elimination last Sunday.
The winner will be chosen this Friday, the 30 year commemoration of Presley's death. Said anointed one will nail $5,000 in cash, a shopping spree of equal value through Graceland, a $3,000 gift certificate for a better Elvis jumpsuit, a championship belt and other stuff.
We couldn't make this kind of shit up.
If you're a fan of the Saw film series, you probably love the irony with which every release is married to a blood drive.
Saw, a series of films about a man who grants (?) the gift of appreciating life by surrounding victims with situational puzzles that lead to death or grisly victory (but mainly death), is coming out with its 4th release this October 26.
Until then, Adfreak says a campaign will be traveling around the country to attract donors and promote the film. Saw's blood drives have allegedly already generated enough blood to save 112,500 lives.
That merits a smile considering the fictional lives taken (and so imaginatively!) over the course of the series. We've just blown an hour in a half reading about all the traps from the first three films.
Here's an opportunity to undo all the ickiness generated by that godforsaken All You Need is Luvs campaign. Brickfish is conducting a call for entries by people seeking to belt out a tune about the war. Some of the stuff is all right if not overproduced, but hey, maybe that's the fruit of UGC.
The logo is a little confusing. Songs from the heart or songs from the war? In our case, maybe it's the same thing.
Three lucky winners get $500 and potentially a diaper campaign cameo via Saatchi and Saatchi. Just kidding. Maybe.
For GrandLuxe ticketholders on the California Zephyr, which brings the plush from Chicago to San Francisco; or equally cushed-out Southwest Chief (Chicago to LA) or Silver Meteor (moving between DC, Miami or Orlando) riders, Amtrak has a thirst-quenching proposition: a $100 per person credit for alcohol between November and January.
And yes, that includes hard liquor (unlike that one party we attended for ad:tech the other night), and yes, it's on top of dinner wine already included in the cost of the ticket.
This draw for alchy-kind was bound to piss somebody off, and MADD, of course, was high on the list. Spokeswoman Misty Moyse says, "This sounds like a lot of credit toward possible overindulging."
But hey, nobody on the train is driving (that's their whole shtick, right? Drunk driving?), so we say MADD's overstepping its bounds.
Do shoe salesmen tell the cufflinks guys how to do their jobs? No.