HP Gets Personal with the Cult of Graphic Design

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Perhaps sick of playing with other people's hands, HP rips a page out of Apple's playbook and tries taking the back door into widespread popularity: by appealing to graphic designers.

Toyrama, created by Arc Worldwide Singapore, is jammed with all the tiresome but stock aspects of an animated world, including theatrical, urban and comical elements, with a Willy Wonka twist: the best animated director to join the Toyrama contest gets to visit Dreamworks.

Don't forget to return your Everlasting Gobstopper on the way out.

by Angela Natividad    Jul-30-07    
Topic: Brands, Online, Promotions



For Greener Good, Some Say Google Should Go Black

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LittleJohn pointed out this effort by Heap Media, which posits that computers exert less energy if they display black screens instead of white ones. This does make sense considering on older TV sets, light only shines through areas that deviate from the darkness you see when the machine is off.

This trivia is not without motivation. To generate an energy-saving movement of sorts, Heap is promoting the notion of a black Google, which would save (literally) heaps of energy if it joined the dark side, considering the number of searches it supports. To get the search giant to see the light, users are encouraged to make Blackle their homepage.

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by Angela Natividad    Jul-27-07    
Topic: Online, Promotions



Boobs, Butts, Bimbos Still the Key to Men 18-34

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Once again confirming boobs, butts and bimbos can get the human race (or at least mean) to do anything, Heavy has launched its second annual Massive Mating Game which offers guys the chance to win a day with one of four "hottest girls on Earth" simply by watching their videos and becoming their friends on MyHeavy.

Well, Heavy has certainly cracked the male 18-34 code with this one insuring lots of drool and other fluids will hit keyboards as men slather over these videos trying to decide which of the "hottest girls on Earth" is...well...the hottest. It's so easy a caveman could do it. Oh wait, that one's taken.

by Steve Hall    Jul-23-07    
Topic: Online, Promotions, Racy, Social



Nokia N95 Makes Computers Bite, Scratch and Otherwise Maim Owners

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It may not be as cute as the iPhone, but the Nokia N95 - and its ad campaigns - might just be cleverer.

The premise behind jealouscomputers.com is that the N95, which boasts music, GPS, camera, and video cam all in one (okay, really ugly) phone, may spark the jealousy of lesser-seeming technologies - like your laptop, for example. And along with footage of tech gone awry are flight attendant-type videos about protecting yourself from dangerous hardware, as well as camouflage tactics for the N95.

You might want to try the latter, even if you don't have a laptop raring to bite you. (Seriously. Look at it.)

by Angela Natividad    Jul-23-07    
Topic: Brands, Online, Packaging, Promotions, Strange



Pilfered Muffin Smells Suspiciously of Shenanigans

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Aw, this is cute. Perhaps still high off its accolade as best retail outdoor advertising of 2005 for its car-crushing billboard muffin, Boone Oakley (for client Bloom supermarket) has announced its prized pastry has been "stolen."

In exchange for news about the muffin's whereabouts, one lucky snitch gets a year's worth of free muffins (of normal-muffin-size), as well as a cash reward.

The morose missing poster is at left. Check out their appeal in the extended entry.

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by Angela Natividad    Jul-23-07    
Topic: Agencies, Outdoor, Promotions



HBO Store Packages the Celebrity Fix

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Need more cynicism in your life? Try some Bill Maher. This season the HBO Store gets big pharma on our asses with a storefront of bottles, creams and tonics of all sizes - branded with celebrity.

Seeking snickers? Swoop some up, right next to the P. Diddy bottles.

What uncannily logical placement. Whenever we need a snicker, it generally helps to find Diddy on TV. He's always doing zany things, like running New York, screaming at divas or standing on top of floats. His antics add froth to our otherwise dull celebrity-consuming lives.

by Angela Natividad    Jul-20-07    
Topic: Celebrity, Packaging, Promotions



Wendy's Baconator Offers Up Fat-Filled Fame

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Joining the "we don't give a shit whether or not our burgers have three million calories, clog your arteries and turn you in to a lazy couch potato with no interest in accomplishing anything in life other than clicking your Wii" trend, Wendy's has introduced the Baconator, a one half pound, six bacon strip monstrosity possibly bigger than the Paris Hilton Bentley Burger.

To promote the burger's beefy, bacon, cheese, ketchup and mayonnaise-slathered massiveness, Wendy's is "inviting America to create "burger music", musical pieces that incorporate the vibrant sounds associated with preparing and serving a great hamburger" whatever that may be.

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by Steve Hall    Jul-18-07    
Topic: Consumer Created, Online, Promotions



Love and Money are Two Sides of Same Coin, Says Tiffany's

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In preparation for its debut in the vicinity of Wall Street, Tiffany's erected this big ad across its future storefront that reads, "Close the Deal." Love and business apparently share a few things in common: a hunt, a chase, a courting period and an expensive deal-maker.

Clever.

As a sidenote, we noticed that the L in "Deal" is peeling off. Come on, Tiffany. We didn't take you for quite so shabby a girl.

by Angela Natividad    Jul-13-07    
Topic: Good, Outdoor, Promotions



Jonas Moore Gets More Mashing, and Still More, and More Still

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Ever vigilant, Factory sent us more mash-ups of the Jonas Moore thing it's doing. These guys, Humans Out Of Control, created a whole YouTube channel for the effort. And these are The Marvis. Their mash-up involves gratuitous use of some woman named Ananke, who says things like "A woman's work is never done!"

We thought the "Vietnam: The Game" billboards around modern London were a nice effect for illustrating the premise. At this point though, all the mashups-cum-trailers are just kind of coalescing. We feel like we've seen every image at least three times. Just hurry and give us the first episode already.

by Angela Natividad    Jul-13-07    
Topic: Consumer Created, Online, Promotions



Polaroid Unwittingly Snaps Mob Murderer on Promo Photo

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Polaroid's Malibu promotion den is a hot spot for celebrities great and small, famous and, uh, infamous.

Convicted felon Chris Paciello, a former Mafia associate that went down snitch way to avoid life in prison, was recently captured in a promo shot with Entourage's Kevin Connolly after a big party at the beach house.

Some time ago Paciello pleaded guilty and later turned in affiliated buddies after a $300,000 bank heist and a break-in on Staten Island that ended in bloody murder.

Life for him seems pretty sweet now. The distinctive Polaroid first appeared on TMZ, where the mobster was only addressed as Kevin Connolly's "buff buddy."

Well, that party promo clearly banked more attention than Polaroid probably thought - or hoped - it would.

by Angela Natividad    Jul-12-07    
Topic: Celebrity, Promotions








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