Agency Says Connection to Consumer Cannot Be Found, Offers Solution

westwayne_connection.jpg

Atlanta-based agency WestWayne has modified it website to resemble the classic 404 Page Not Found page. Humorously, yet very insightfully, the page reads, "The consumer you are trying to sell products or services to has been disconnected from your brand."

The page then offers suggestions such as, "Stop calling them consumers, they are people" and "Build a relationship with them and they will return the favor."

It's a daring move for an agency to make. To forgo all that Flashtastic, ego-driven drivel no one cares about in favor of a simple, straight forward message is truly commendable.

by Steve Hall    May-30-07    
Topic: Agencies, Best, Online, Promotions



This Contest Could Land You a Sportscar in England. We think.

rexona.jpg

If you can make head or tail of these instructions, courtesy of Grupow.com for Unilever's Rexona, you'll have a competitive advantage over us in this game (because you'll actually know how to play it):

Rexona, a deodorant brand from Unilever, offers the possibility of going to England and drive 4 sports car if you can get one of the 4 lowest temperatures in this advergame, where you have to mix speed when typing your arrow keys and some coordination to type them alternate so you can avoid the guy inside the car to sweat while driving.

Despite our confusion we think the graphics and sound quality in this piece is really sexy. We actually felt our fingers tingle in competitive anticipation.

Our only qualm was waiting for it to load while it ticked off the seconds (over 100! Come ON). You know how we hate that.

by Angela Natividad    May-25-07    
Topic: Games, Online, Promotions



EA: School Sucks, Come Play Potter

potter_phoenix.jpg

For EA's Harry Potter and the Order of the Phoenix video game, Wieden+Kennedy, Amsterdam remind school kids why lives of fantasy can be way better than everyday education.

See another variant on the print campaign here.

We remember grade school. It was hard enough to drag our asses to class without having to deal with moving stairs, talking pictures and breaks in which we may actually be, well, broken.

Otherwise, the print images speak a thousand favourable words for the quality of the game.

by Angela Natividad    May-25-07    
Topic: Games, Good, Magazine, Poster, Promotions



Get Hypothetically Knocked Up for 'Knocked Up'

13b931ab34291ed925fd19a9dc0bfb77.jpg

For upcoming film Knocked Up, a story about a one-night-stand pregnancy and the unlikely couple that decides to go it together, ad firm ADD has built the Knocked Up Babymaker.

The site enables users to upload images of two "parents" and combine their features to make a baby. Afterward you can send this hypothetical disaster to friends, family or the mashed-up victims of your unbridled imagination.

The baby at left is the happy result of a zealous PR guy mashing up the two male co-stars of the film. This is one more reason why you should never exchange numbers after converting on a one-night stand.

Ever.

by Angela Natividad    May-23-07    
Topic: Online, Promotions



Find the Bull, Win Glastonbury Music Festival Tickets

spot_bull.jpg

Well this is easy. Orange, the UK mobile entertainment company, has launched a game called Spot the Bull that gives players the chance to win one of 20 pairs of tickets to the Glastonbury Festival. Created by Poke London, all you have to do is pick a spot on the filed when you think Derek the Bull will appear at 3PM. enter your contact info and wait. that's it. We like simple.

by Steve Hall    May-22-07    
Topic: Games, Online, Promotions



Samsung Searches For Next Gary Brolsma

destiny_calling.jpg

Calling Gary Brolsma. Gary? You still out there? Samsung desperately needs you since you're the only one who can turn lip syncing into an overnight, worldwide sensation. You see, Samsung's UpStage Contest is looking for people to film themselves while lip syncing Melody Club's Destiny Calling. If you can deliver Numa Numa goodness, Samsung will award you a round trip for four to LA with a two night stay at the Standard Hollywood, concert tickets of your choice, a $3,000 shopping spree, four UpStage phones and a camcorder. Sweet deal, huh? Come on, Gary, we know you can do it. We know you're dying to get back to the top of the viral charts. Admit it.

So give us some of that "Mi ya hi, mi ya ho, mi ya ha" goodness. Samsung will love you and so will we. Of course the song Samsung chose sucks compared to that catchy Numa Numa tune.

by Steve Hall    May-21-07    
Topic: Brands, Good, Promotions, Video



Mom Wants Real Connection, Not a Best Buy Gift Card

maternacord.jpg

The aptly named agency Mother, New York gives us Maternacord, the ultimate Mother's Day surprise.

Our favourite scene from the promo video:

Daughter: "It's tingling."

Mom: "That means it's working."

Why get Mom an iPod when you can umbilically reconnect? It's so deliciously creepy.

by Angela Natividad    May-15-07    
Topic: Agencies, Online, Promotions, Strange



Help Sell Rum, Channel a Fruit

small_banana.jpg

By gad, can it be? Why yes, it can! It's another CGM contest, this time for Malibu Rum's new Tropical Banana. All you have to do to win the cash prize is artistically interpret Banana Boat's "Day-O," made somehow less potent in a remix by DJ RJD2.

Be quick, yellow comrades - deadline's mid-June.

Hooray for acting like an ass on camera for cash. Though to be fair, if somebody handed us a check for $25,000 for dressing up like bananas and gyrating to a bad remix, we probably wouldn't drum up any angst. And if there's liquor in the deal (there would have to be), better still.

by Angela Natividad    May-14-07    
Topic: Campaigns, Online, Promotions, Video



TitleRound Social Network Gets Guy's Heads Out of MySpace Gutter

titleround.jpg

Riding the vertical social network trend, TitleRound, a new social networking site for men hopes to offer guys what they can't find on MySpace, Facebook and other broadly focused networks. We're told the site will provide "a centralized area where guys in their twenties, thirties and forties can communicate on a public and personal level about the topics and interests that matter to them, including sports, gear, entertainment, activism, business, sex and health." Probably a good thing. There's only so much time a guy can spend looking at and fantasizing about things he'll never get his hands on. At least with TitleRound a guy can win stuff through the site's Triple Crown baseball promotion.

Not completely ignoring a guy's primary needs, TitleRound also features a baseball hottie contest in which guys can leer at women dressed in baseball uniforms. Some things will never change.

by Steve Hall    May-10-07    
Topic: Games, Online, Promotions, Social



Cheerleaders Aren't the Only Ones Who Need Saving

savethemonkey.jpg

We love expansive thinking and chain-of-event style dramas such as NBC's Heroes so it is without surprise we think this newish campaign, Save the Monkeys, for Swedish carbohydrate supplement Gainomax is one of the wittiest we've seen in a long time. Borrowing Heroes' famed premise, "save the cheerleader, save the world," Gainomax, in a hilarious logic-taken-to-the-extreme video called Bananageddon, asks us to "save the monkys, save the world" by drinking Gainomax after exercise instead of eating a banana.

In the Bananageddon, a world without bananas becomes a world without moneys which, in turn, leads to a world full of lice and world leaders who can do nothing expect perpetuate the extinction of all human life...all because we eat bananas. Yes, it sounds very twisted so just watch the video and it will all make perfect sense. Well, sort of.

more »

by Steve Hall    May- 7-07    
Topic: Good, Online, Promotions, Strange, Video








Featured FREE Resource: