Microsoft Sends Girl Across Globe to Meet All Her 'Friends'

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Microsoft's out with a new campaign to tout two new phones, Kin One and Kin Two. And it's doing it by sending a girl named Rosa on a trip across the globe to meet her social network in person. All 824 of them. From an old boyfriend to a flirt that's really not a friend at all to celebu-friends, Rosa will find out who her true friends are and perhaps once and for all end the silliness of collecting "friends" online just to have more than everyone else. Like it was some sort of currency.

Follow it all on Facebook.

Beginning today, the campaign will release two new episodes a week for the next 8 weeks until May 3, at which point TV and cinema ads will debut...and the Kin will be released.

by Steve Hall    Apr-13-10    
Topic: Brands, Promotions, Social



Hallmark Says Do It All Before You Turn Thirty

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For those who think life is over once you turn 30, this promotion's for you. Hallmark Cards has launched Things to do Before You're 30, a Twitter and Facebook-based guide (crowdsourced, of course) called b430. Hmm. Witty name.

It's part of a campaign which tells the story of two soon to be 30-year-olds Rebecca and Katie who will share their "OMG! I'm almost 30!!!!" stories as their death...uh...30th birthdays approach.

Somehow this sells greeting cards.

Oh and the card pictured? Not even from Hallmark. It's from Lift Me Up Cards. Why? Because we can do whatever we please here.

by Steve Hall    Apr-12-10    
Topic: Promotions



Bikinis and Speedos Win Applicants Bahamas Internship

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Wait, What?

Bahama Fridays is up to its bikini-clad antics again. this time with prank intern interviews. Part of a Bahamas promotion, the Bahama Fridays thing has included random Grand Central Station bikini appearances and other random public stunts.

This promotion has a collection of potential interns appearing for interviews. The office staff are dressed in beach wear and go about their duties as if they were dressed normally. The interns, who don't want to appear as if anything is wrong, go about their interviews as normally as they can. Until things go a bit over the top and some of the interns themselves don beachwear and join the party.

The TRUTH campiagn could take a lesson or two from this and spice up their lame fake interview approach.

by Steve Hall    Apr- 9-10    
Topic: Promotions, Racy, Strange



Stark Expo Exhibitor Accutech Will Help You Lift Your Coffee Cup

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Now this is funny. Not because it's actually funny but because it could become our reality. What with the proliferation of technology and the tendencies of people to enjoy living in an Idiocracy, this Stark Expo spoof featuring a company called Accutech, while totally fake, isn't far off from a very possible future.

After all, who really enjoys "performing repetitious ergonomically challenging tasks" such as, oh , lifting a coffee cup to one's lips?

by Steve Hall    Apr- 7-10    
Topic: Promotions, Spoofs, Video



England Wants You to Enjoy Every Minute

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Continuing its Enjoy Every Minute, Enjoy England campaign, VisitEngland has launched a new effort which asks the British public to share their idea of the perfect minute for a chance to win a 10,000 minute holiday.

All Britons need to do is submit their one minute video for consideration. You know, there's a sex joke in here somewhere but we're going to spare you from that lameness. What's your best minute?

by Steve Hall    Apr- 7-10    
Topic: Promotions



Anastasia Ashley and Gretchen Bleiler Seek Old Spice Interns

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Killer Legs Girls

Move over Isaiah Mustafa. Step aside Terry Crews. There's two new hunks...uh...hotties in town to pimp Old Spice. Anastasia Ashley, whom we've loved since she first appeared alongside her surfboard in an Airwalk campaign and Gretchen Bleiler, whom we dubbed "marketing's next It Girl" back in 2006.

Ashley and Bleiler have teamed to choose two interns for Old Spice Adventure, a campaign which will tout the brand's new Fresh Collection line of deodorant. The scents were inspired by the smells found in four locations around the world; Fiji, Matterhorn, Cyprus and Denali. Two of these locations, Fiji and Matterhorn, will be destinations for the two lucky interns chosen by Ashley and Bleiler.

more »

by Steve Hall    Apr- 6-10    
Topic: Campaigns, Celebrity, Promotions, Social, Video



Submit A Video And Get Your Cheap Ass to the PSFK Ad Conference

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Did you like Lemonade Movie? That's the one where 16 former ad professionals talk about how they left the business and found greatness elsewhere. Do you like going to ad conferences to hear smart people talk about the business? Then listen up.

Lemonade Movie Facebook Fan Page is giving away five free tickets to the PSKF Conference in New York City, April 9, 2010, where creatives will talk about culture, trends and the future of advertising. PSFK Conferences are attended by designers, digital creatives, entrepreneurs, journalists, planners, strategists and writers. Is that you? Do you want to go?

If you're interested, submit a video to the fan page. The top five videos with the most comments by 5pm on Tuesday, April 6th each win a ticket to the PSFK Conference.

If you';re a lucky winner, you'll get to hear Lemonade Movie creator Eric Proulx talk about opportunistic reinvention during a recession and how it doesn't have to be all bad.

by Steve Hall    Apr- 3-10    
Topic: Industry Events, Promotions



Public Invited to Improve GoDaddy Advertising

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While we are loathe to give GoDaddy any more publicity than it's already achieved, our dedication to journalistic principles outweighs our knee jerk reaction to click delete on this one. As if maximizing to death the whole banned commercial thing weren't enough, GoDaddy is now stealing a move from the Doritos playbook with the launch of a social media-fueled consumer-generated commercial contest.

First place will net the winner $100,000 with second and third bringing in $50,000 and $25,000 respectively. Hmm. Seems like Bob Parsons is willing to part with more money than he did to produce his Super Bowl commercials.

Parsons and GoDaddy Girl Danica Patrick will choose the winners. OK, everyone, click here to enter. And please. Do the industry justice and give us something better than Bob has given us over the years

by Steve Hall    Feb-22-10    
Topic: Celebrity, Consumer Created, Promotions



Robinson's Wants Your Juice

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Across the United Kingdom, Robinson's Fruit Juice is looking for the next Juice Crew. The juice brand is looking for some cool kids who can do cool tricks. Once chosen, they'll be featured in future campaigns. It's all happening over at Fruit Shoot.

by Steve Hall    Feb-18-10    
Topic: Promotions



Old Navy Wants You to Stand Still

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So while Bennetton is searching the globe for its next model who, it would seem, has the ability to pose in many different positions for the brand's ad campaign, Old Navy, with its Supermodelquin Super Search wants, it would seem, a person who can pose in one - and only one - position.

Yes, the brand wants a human mannequin. To stand. And stand. and do nothing. Except stand. And stand.

by Steve Hall    Feb-18-10    
Topic: Brands, Campaigns, Promotions








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