Levi's Offers Up Ripped Abs, Stripping Dudes For the Ladies

levis_abs.jpg

Now here's one for the ladies and for everyone else who enjoys watching ripped men take their clothes off in a locker room. Oh yes, there's the occasional female prancing about as well but she keeps her clothes on. Clearly, this is not Virtual Bartender. Silly Girl Ariel points us to the new Levi's Lady Style site where the latest female denim styles can be checked out while ogling men seductively preparing to take a shower. Apparently, it's not all that exciting as Ariel dubs it's presented "in the most yawn-garnering fashion."

more »

by Steve Hall    Apr-16-07    
Topic: Good, Online, Promotions, Racy



TurboTax Awards Its $25K TaxRap Prize

turbotax_taxrap_winner.jpg

So here it is. The winner of the Vanilla Ice-hosted TurboTax TaxRap. Yes, if you've been hiding under a rock, TurboTax-maker Intuit put together a video contest offering $25,000 to the person who created the best video about TurboTax. And, yes, it was hosted by Vanilla Ice. Come on. Don't laugh. A guy's gotta do something after a career in white-boy rap, right?

Well, the judging's over and the winner's in. It's 28-year old Brooklyn, NY real estate investor Christian Pulfer who will take home the $25,000 in cash...well, after TurboTax determines how much Uncle Sam gets, that is. Pulfer's video can be seen on YouTube here along with the call made to him by Vanilla Ice informing him he won the contest.

by Steve Hall    Apr-15-07    
Topic: Promotions, Video



Teenage Mutant Ninja Turtles Illuminate Brazil, Stage Rescue

ninja_turtles.jpg

Beamvertising is back and bringing the Ninja Turtles to life outside the big screen.

For the Brazilian film Tartarugas Ninja, the beamvertised Turtles enacted a mini-rescue against a building, utilizing its actual dimensions, which made the show that much more realistic. We admit it came as a comfort to us to watch them in live action. We have always wanted them to be real.

by Angela Natividad    Apr-13-07    
Topic: Good, Guerilla, Outdoor, Promotions



Axe Gives Sex Tips in Campy Swami Garb

axe_esp.JPG

If you worry that Axe's Boost Shower Gel isn't sufficient enough aid to help you hook up, Axe's Boost Your ESP (Extra Sexual Perception) provides an opportunity to order campy-ass love guru Swami Mack's ESP book. Act now while supplies last.

Once upon a time Axe was fairly witty. With Boost Your ESP they've trespassed into Bruce Campbell territory, and nobody is allowed to do that. Walking the line of camp and sex is delicate work, like knitting lattices.

by Angela Natividad    Apr-13-07    
Topic: Online, Promotions



Blastro Brings Web Interactivity to Flavor of Love Charm School

charm_school_widget.JPG

Blastro drinks the Flavor of Love Charm School Kool-Aid, joining forces with VH1 to promote the show that ladyfies hoodrats one coarse hair at a time. Charm school commandments, a quiz and Flavorette dress-up widgets are included. Thankfully, they don't talk.

by Angela Natividad    Apr-13-07    
Topic: Online, Promotions



USPS Promotes 'Star Wars' Stamp Selection Contest

sw_stamp.JPG

For only the second time ever, USPS customers can vote on a stamp. This kind of opportunity is reserved for the few and godlike -- Elvis was one such special occasion. This time we get to choose from 15 possible Star Wars options. The winning selection gets glory in mass production come summertime.

This goes in nice tangent with the R2-D2 mailboxes slated to populate post offices nationwide later this year to celebrate Star Wars' 30 year anniversary.

We enjoy the Jedi Shipping/Mailing Master theme on the USPS Jedi Master website. If the US Postal Service is going to go all the way with this thing, they might as well trick out local postal workers in Jedi garb. They can even burn open our mailboxes with light sabers. That would be awesome. We might vote for a stamp then.

by Angela Natividad    Apr-13-07    
Topic: Good, Promotions



MediaCom Keeps Staples, Flip Pays For College

- This never happens. Incumbent MediaCom has retained the $128 million Staples media account after a multi-shop review.

- CondiNet's teen site Flip has launched a $25,000 sweepstakes to all teens who join the site between now and May 31. The money is offered to be used towards college tuition.

- Creative showcase site Newcreatives has given it's site a new look and changed the way it features submitted creative.

by Steve Hall    Apr-12-07    
Topic: Agencies, Online, Promotions



KFC Targets Kids With Mosquito Tone Commercial

kfc_mosquito_tone.jpg

Using mosquito tone technology which produces a high pitched frequency that, in most cases, only those under 21 can hear, KFC, with help from DraftFCB, has launched a commercial which offers the chance to win a $10 coupon to the first 1,000 who know when the tone starts in the commercial. Blatantly casting aside issues surrounding childhood obesity (not that it's marketer's fault, mind you) and human physiology, KFC spokeswoman Laurie Schalow said, "It's really not meant to target 20-year-olds and under. We actually found there were quite a few people in their 30s who can hear it just fine." Uh, right. Gotta love public relations.

Oh wait, strike that. We can hear the tone just fine and we're, uh, well over 20. Guess we have great ears. Or the sound has been enhanced in the YouTube version of the commercial. Yup, it's been enhanced. Can't hear it in the commercial hosted on the KFC site. So it's back to lovin' PR. But there's no need to guess yourselves. The 1,000 coupons have already been claimed.

by Steve Hall    Apr-12-07    
Topic: Brands, Commercials, Promotions



TLC Goes CGM on Profundity Hunt at Market Value

tlc_life_lessons2.jpg

If Youtube is the ultimate archive of self-exploitative human behaviour and ads are major persuaders in societal instruction, then it's only natural that at the crossroads we find Life Lessons I Learned the Hard Way.

This is TLC's feeble dip into the somehow unexhausted world of CGM. And guess what you win if your life lesson is the best? A chance for your ad to air on TLC, and ... wait for it ... $10,000. Yeah, that's the going rate for anybody whose exhibitionist camp gets an accolade from a big brand. (Observe examples 1, 2, 3.)

At this point we have little hope that video-whoring will go away anytime soon. That reality TV fad? Still going strong. Who'd have guessed there'd be a market for seeing anybody, not just celebrities, get gritty on camera?

Okay, aside from MTV.

by Angela Natividad    Apr-11-07    
Topic: Online, Promotions, Television, Video



NASCAR Has Something to Prove, Uses Tees to Get Mean

nascar_talkin2tee.jpg

Debates over the legitimacy of racecar-driving as a "real" sport aside, there's one sport we never get tired of playing: mouthing off, a pastime NASCAR leverages in the ads for its Busch Series races.

To add texture to this most stimulating of face-offs, the ad-splattered organization features talking heads on ad tees. Iron-on drivers trash each other, make fun of their over-the-hill future selves and call out sluggish competitors.

Credited to BooneOakley, the campaign will run on ABC, ESPN and ESPN2, FOX and SPEED, as well as during the Nextel Cup races. Prints and Internet banners will also be floating around in NASCAR-oriented publications and sites.

The ads are compelling enough to inspire us to buy a NASCAR shirt, though we'd be bummed if we stood around waiting for them to talk and they just ... didn't.

For the buzzkills who respond to trash-talk with "WTF, mate? Got something to prove?!", NASCAR prepares the perfect slogan: Hell yeah, fucktard! "We've got something to prove." We added the first part, but we know that's what they meant.

by Angela Natividad    Apr-11-07    
Topic: Campaigns, Celebrity, Good, Promotions








Featured FREE Resource: