Microsoft Wakes Slumbering New Yorkers, Residents Lash Out

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Feel like showcasing your marketing savvy with a public guerilla campaign? Post-Boston, be careful - The People are sensitive of late.

At least that's what Microsoft's discovering with its recent ground-floor attempt to push the Zune.

A blast of music from the tricked-out Zune-mobile sparked sleep-deprived residents in Lower East Side Manhattan, not to drop their iPods, but to seek restitution on a scathing site called Wake Up Microsoft.

To start with, they sarcastically thank the big blue company for their "noise terrorism." Noise terrorism? Is that anything like Lite-Brite terrorism? While Microsoft deserves a wrist-slap for thinking they could start a spontaneous block party, this certainly isn't the only shockwave of moody distaste they've inadvertently triggered lately.

Update: Cliczune's post on the Zune SUV includes the comment of at least one user who wouldn't mind being jarred out of sleep at 3 AM by the system's impressive clarity.

by Angela Natividad    Mar- 2-07    
Topic: Bad, Brands, Guerilla, Promotions



Stride Takes On Globetrotting Gamer with Dancing Streak

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We've all dreamed of being scouted by someone who happens to notice the pure geniosity of our existence. Most grow up to chock this dear wish off to fancy, but the fantasy actually became reality for Matt Harding.

It's a weird story. The 30-something gamer travels the world with a few buddies and does a goofy dance on tape at every stop they make. Probably because of people sitting at desks all day, the video goes viral. Then it's picked up by Stride Gum, who likes Matt's dance so much they're sending him around the world again.

We dig Matt but don't know how the jig will help hock gum. Will he be chewing and dancing at the same time? We see some liability issues there - some people can't walk and chew gum at the same time. The risk of injury is in fact so vast that chewing gum was banned in Singapore.

by Angela Natividad    Mar- 1-07    
Topic: Consumer Created, Good, Online, Promotions, Video



Pizza Hut Wants New Vice President

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Pizza Hut has launched a search or a new VP. OK, not really. It's just a marketing stunt to find an Honorary VP of Pizza through a YouTube video promotion in which entrants submit video please as to why they should get the gig. The winner gets $25,000 and free pizza for a year. Hardly proper compensation or a VP level position. Especially from a company that can afford to put Jessica Simpson on th Super Bowl. Anyway, the YouTube submission area is here.

There's only five submissions so far. Aside from one moderately funny joke, there's not much competition if you want to jump in.

by Steve Hall    Feb-27-07    
Topic: Promotions, Video



Punk Marketing Returns with Bathing Cleo

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Those Punk Marketing guys really know how to capture attention. In a surprise hijack of our ADHD-afflicted mental states, a bathing Cleo appears for the sultry third installment of the book's twisted "storytime with a stripper" effort. And while arguably more chaste, we like it way better than PETA's striptease state of the union.

"Business people must rise up and take back subtlety," Cleo purrs as she toys with a bar of soap. Interesting point. And we're appalled that we sat through all 4.5 minutes of it. If this is indeed the best way to capture an antsy websurfer's attention, how best to capture a reader's? Does the book come with illustrations?

Catch the first and second vids here.

by Angela Natividad    Feb-27-07    
Topic: Online, Promotions, Publishing, Racy, Video



Kraft Encourages Naughty Microwave Habits with Site for Co-Eds

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Aware of the average college student's ongoing state of starvation, Kraft puts together University of St. Arvin, where users can auto-generate depressed letters to parents and otherwise scam their way into some Easy Mac.

Our memories of dorm room subsistence are vivid and not very pleasant. We haven't touched Easy Mac since. But even if processed insta-food is behind us, microwaving stuff that shouldn't be microwaved is not.

We're glad we've been given the opportunity to experience this small pleasure from the safety of our own monitors. What can't a computer do for you today?

by Angela Natividad    Feb-27-07    
Topic: Brands, Good, Online, Promotions



Descente Really Cuts to the Chase

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Protect Your Penis, shout an otherwise boring-looking set of banner ads.

How do you not click? The following page hit us with massive text reading, "I'm not a real doctor, but I still care about your genitals." The message is flanked by a studious guy in a deceptively doctorish coat, smirking at us.

An elderly stranger expressing interest in our genitals is generally cause for alarm (we are modest, after all) but somehow these ads for Descente bicycle shorts just rub us the right way.

Like Mike at BRILF, we think Descente should take the campaign to the big leagues: virals, podcasts, medical information, what-have-you. If much ado can be made about male cramps, then by gad this too can join the ranks of the mushrooming pseudo-pharma community of advertising! Factory Design Labs is the proud penis presenter of this campaign.

by Angela Natividad    Feb-26-07    
Topic: Good, Online, Promotions



23 Digs Deep in Audience Psyche, Uses Friends to Freak Out Friends

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The Number 23, a New Line Cinemas movie having to do with obsession and paranoia, spreads the disease with this interesting would-be viral.

How it works: fill out information about a friend, then enter his e-mail. Friend receives relatively innocuous e-mail asking him to play a game. He's asked for his birthdate and favourite number.

The information you entered about him is then revealed to him in a creepy and intimate manner, along with applicable tie-ins to the number 23.

We dig the idea but considering the Adrants-specific demo was probably made for Adrants Steve and not Adrants Angela, we were more bewildered than scared.

We have no wife to kiss. Unless the game predicts the future, in which case we're super weirded out. We didn't think we swung that way.

by Angela Natividad    Feb-26-07    
Topic: Online, Promotions



Tila Tequila Hopes 1.7 Million MySpace Friends Can Launch Single

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MySpace phenomenon Tila Tequila is about to find out whether or not having 1.7 million friends is as powerful as having a multi-million dollar marketing budget. Rather than sign with a label, Tequila, who's single I Love U was produced by Lil Jon, will be released on iTunes tomorrow.

Oh wow. Just listened. She might be hot but that song sucks. Trying WAY too hard.

by Steve Hall    Feb-26-07    
Topic: Celebrity, Promotions, Social



Dolphin, Man Face Off in Epic Battle for Fish Sandwiches

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Because our lives won't be complete without that next filet-o-fish, and because pesky dolphins always seem to be snatching them away from us right before our consummate bite, McDonald's brings us Dolphin vs. Man.

Dallas-based Moroch Partners are to blame for this follow-up to last year's "Sharkbait" game. This campaign features two new games that we actually kind of like: "Ocean Commotion" and "Aquatic Tennis."

It never occurred to us that the zany hijinks of dolphins may get in the way of our one goal: ongoing consumption of an undersized, occasionally stiff filet, the lukewarm bun that falls apart in our hands, delightfully soggy lettuce, and - lest we forget - that tartar-ish sauce.

Heaven help. If we weren't so busy suiting up to destroy dolphins at tennis, we'd serenade.

If somehow the filet-o-fish just ain't intense enough, we'll fast remind you that there's also a limited-edition double filet-o-fish available, which this promo also highlights. Try not to cream yourself at this very moment.

by Angela Natividad    Feb-26-07    
Topic: Games, Good, Online, Promotions



Nathan Reifke Adds Whimsy to Action Sports

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Stardust Studios enlists the magic stylistics of Nathan Reifke to add colour to their Signature Series IDs, inspired by limited edition signature skateboard decks starting in 2004. The first 15 have generated accolades from both artists and enthusiasts of unsanctioned - er, action sports.

The Fuel TV release of Number 16, which aired in December, is a collabo with design director Neil Tsai and animators Kevin Ferrara and Daisuke Yamazaki. The spot starts with a natural birth - the sprouting of a plant - and evolves into man-made machinery.

"This piece tries to portray the universe as a literal giant machine and the subsequent relationships of its parts," Reifke says. "My hope was to call to mind that we tend to be very anthropocentric without much regard for the other inhabitants of this planet. [...] My goal is that people get lost in [this piece] like a daydream, and that for just a second they will feel a sense of wonder. That sense of wonder is what makes us ask questions and, ultimately, what leads us to explore this amazing place."

How dreamy. We don't know much about art, but we do know pretty, and this is certainly that. Will it appeal to civilian skaters? We're not sure. It probably depends on if they're stoned or not.

by Angela Natividad    Feb-23-07    
Topic: Good, Online, Promotions, Television








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