Pontiac Offers Money...As Long As You Buy A Car

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In a twist on the usual interpretation of "friends with benefits," currently getting play on Boston Legal and because Pontiac says it's on the forefront of social networking (their words, not ours), the company is launching a Leo Burnett Detroit-created Friends With Benefits MySpace site which promises to offer awards to friends of those who buy Pontiac G5s. Pontiac tells us the promotion works as follows:

  1. MySpace users buy a Pontiac G5.
  2. They register their purchase on the "Friends With Benefits" profile page.
  3. They start getting cash benefits through their "Friends With Benefits" debit card, all the way up to $1,000.

Umm, buying an entire car just to join a promotion? Oh sure, we can understand the post-purchase, down-the-line benefits but, whoa, that's some price of entry. Getting a free. Oh but hey, if your gonna buy a G5 anyway and get up to $1,000, what's to complain about? Oh but wait. You have to bribe your friends to get a G5 too in order to earn the dough.

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by Steve Hall    Feb- 7-07    
Topic: Brands, Online, Promotions, Social



Axe Turns Woman's Super Bowl Date Auction Into Promotion

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The LAist, now written by the legendary Tony Pierce, tells the story of a Brentwood, Callifornia woman, Sarah, who created an eBay auction to sell herself to the highest Super Bowl ticket holding bidder. The winner would take Sarah, a Chicago Bears fan, to the game and Sarah would be the perfect date for the day. Well, eBay doesn't like people auctioning themselves off so they closed the bid but Axe heard of it and turned it into a promotion.

The company that prides itself in functioning as a woman magnet for men gave Sarah four end zone tickets to the Super Bowl. She's bringing two of her female friends and the fourth ticket is being given away to the man (or woman, we guess) who crafts the most convincing email and sends it to hotsuperbowldate@hotmail.com. Way to latch on, Axe!

by Steve Hall    Jan-30-07    
Topic: Good, Online, Promotions, Social, Super Bowl 2007



Maxim Parties, Voiceover Ruins, Deutsch Wins

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- Maxim Magazine is doing it usual annual Super Bowl extravaganza. This year, the magazine has dubbed Miami's South Beach Hotel De Maxim and all kinds of European-style luxury will be in the house with sponsors including Cadillac, Absolut, Coors Light, Samsung, Under Armour, GoDaddy and others.

- Brent likes this Georgia Lottery ad and its Asian concept but thinks the voiceover ruins it. We tend to agree.

- Deutsch is celebrating today as GM announced the shifting of its account from Goodby, Silverstein & Partners without review.

by Steve Hall    Jan-30-07    
Topic: Commercials, Magazine, Promotions



Microsoft Does More Viral Kitsch Stuff for Vista

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You might be wondering who the odd man at left is. He's Dr. Woodrow I. Lovett, Director for the Institute of Advanced Personhood, or Microsoft's latest attempt to make good on neurotic left-of-center Woody Allen-esque humour. While their Clearification effort invents HANDTOSS, an overachiever disease, the IAP promises solace for such sufferers.

The success of the spoofy sites depend heavily on Demetri Martin, whose latest Comedy Central special was heavily sponsored by Microsoft. We thought Clearification was neat but are now over it. What's Vista got to offer us? We hear it's pretty lackluster. When they can invent a cure for underachieving maybe we'll start paying attention.

by Angela Natividad    Jan-24-07    
Topic: Campaigns, Online, Packaging, Promotions



Marketers Keep Flailing Over Pigskin Price Tag, Bill Green Offers SOS

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Running on the momentum of his :30 Super Bowl Showstopper Guarantee, Bill at Make the Logo Bigger asks the question we all wonder as we write out the checks, but don't want to ask for fear of looking uncool:

With the hype around the Super Bowl, are the (very expensive) ads worth it to marketers? Find out at the Reuters panel on Wednesday the 24th at 11 AM, The Reuters Building, 3 Times Square.

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Roto Rooter Pimps Crappers For the Luxe Multi-Tasker

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We can't imagine anything nicer than sitting on our asses with the right electronics close by. You can only improve on that experience with soothing music and a flusher.

That's why Roto Rooter is trying to make themselves relevant to a new demographic by running a contest for a pimped-out throne of dreams. When you pause and carefully consider the popularity of Pimp My Ride and sitting on your ass, it really makes perfect sense.

Thanks Shedwa for the tip-off. We'd race out of our seats to join the contest but we'd rather just sit here, breathe heavily and sometimes flush.

by Angela Natividad    Jan-16-07    
Topic: Brands, Games, Online, Promotions, Strange



Paris Courts Put-Off Tourists By Trying Hard to Laugh at Self

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C'est So Paris is a marketing effort aimed at making Parisian quirks more charming to the outside world, which Paris is notorious for shunning.

The site gets an A for effort but is occasionally a painful experience. Humour ads like this one feel a bit contrived. But there's a whole section on Parisian attitudes that we think is helpful if you happen to need lessons on how to pout, snarl at tourists and almost effortlessly tell someone to shut up in the most condescending way imaginable. Prizes can be won by users who send in their best imitation of a Parisian.

We're not sure why the long fog of Parisian obsolescence lifted but we suspect it might be because the country's air is a bit clearer now that the no-smoking ban has been passed. Though we suspect if the campaign does succeed Parisians still won't be good sports about the deluge of tourists monkeying their mannerisms and giving them infanticizing head-pats for that adorable self-entitled air.

by Angela Natividad    Jan-11-07    
Topic: Campaigns, Online, Policy, Promotions



Version2, VH1 Indulge in New York Love

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VH1's reality series I Love New York gets pretty for its debut with agency Version2, which positions New York as a bachelorette and, in this representative spot, guides Lucy-in-the-Sky-eyed viewers through a menagerie of NY-loving suitors up to a mansion at its heart, where eager young guns will aim for penetration. Federico Saenz-Recio of the "Flavor of Love" series is credited for lead design and animation.

We dig the harmonious marriage between the ghetto fabulous and psychedelic qualities of the campaign, even if we doubt the show will move us education-wise. But hey, reality TV is just another way of saying the consumer is king, so what do we know?

by Angela Natividad    Jan- 8-07    
Topic: Agencies, Campaigns, Good, Promotions, Television



Celebrity Pubic Hair Collected to Aid Charity

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No doubt, this is some marketers cheeky idea of a promotion but we're going to have to wait a while before we find out who's behind it. But let's not let details get in the way of celebrating the collection of celebrity pubic hairs which, when mounted and autographed, are sold...all to make money to donate to charity. Locks of Love? Screw that. With everyone body grooming these days, there ought to be a whole lot more pubes to donate than head hair. So when you celeb Shave Everywhere, don't just let it all go down the drain. Use your god given attributes to help those in need! Besides, you drain won't clog and it'll be much nicer on your house cleaner.

Oh, there's a countdown clock on the site insuring we check back to see what this is all about on January 15. Hmm. Philips? Yea, we think so.

by Steve Hall    Jan- 5-07    
Topic: Celebrity, Online, Promotions, Spoofs, Strange



Domino's Knocks Off Lonelygirl with Spoiled Adolescent Brat

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An Adrants reader points us to Mackenzieheartsu, a boring but strangely watchable spoiled rich girl whose travails over her father's choice of car colour culminate in her getting what she wants and selling the old car for $9.99 on Ebay.

The last video drops a link to Anything Goes Deal, the latest Domino's promotion, a less-than-subtle hint likely to fly over the heads of everyone involved. Nobody in her comments section seems the wiser, anyway.

The campaign ran a couple weeks in December and looks over, which is too bad because we thought Mackenzie more convincing than LonelyGirl15 (who had suspiciously clean production skills). The comments she received indicate she made a vivid impression with people riding the Laguna Beach and OC waves.

Our favourite comment was "I hope your father sells you on Ebay in $9.90 and some poor Norwegian baker family buy you to bake fish bread whole of your life." We're not sure what fish bread is, but it sounds uncute and we have serious doubts Mackenzie would like its shade. It might not match anything in her room.

by Angela Natividad    Jan- 5-07    
Topic: Good, Guerilla, Online, Promotions, Video










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