Adrants Explodes with Orgy of After-the-Fact Holiday Promotions

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Post eggnog haze, it's come to our attention the holidays are fast winding down. So we're cranking out the last of the jingle bells-oriented marketing efforts of 2006:

- Do New Years with Hard Rock and help save the music. Because somebody has to. Soon. Help. Please.

- This Santa Session from Dailey makes you pity the extra work Santa has to put in for perfectionist consumer culture. At what other point in time could you viably tell your favourite mythological character, I'm sorry but I don't think you're hitting the alliteration right?

- Santa + fleet of Porsches + wreath-bearing bull = happy holidays to the plush-ass execs feeling fresh post-bonus. Brought to you by the big ballers at Jack Morton Worldwide.

by Angela Natividad    Dec-27-06    




Beamvertised Skater Skids Across Holland Buildings

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For Sportlife, a chewing gum that's big in Holland, Netherlands-based Fresh Creation orchestrates a stunning promotion called "Can You Make it to the Pack?" in which a skater is beamed doing tricks across billboards, buildings and other cityscapes.

For those who lament street peace jarred by deviant boarders the beamvertised, totally heedless skater must have been especially distracting, along the lines of "Goddamnit, now they move through walls." Must have been frustrating.

We dig the campaign and envision a world in which beamvertising becomes as much a part of city life as the lights on Times Square. Can you see it now? It would be next to impossible to drive. We'd all just walk around with that deer-in-headlights look on our faces all the time.

by Angela Natividad    Dec-22-06    
Topic: Good, Guerilla, Outdoor, Promotions



Coke Brackets March Madness Fanatics

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To honor the titans who paint their chests, dye their hair and live by the free throw during March Madness, Coke bestows a chance to take part in their human bracket or hit the Final Four in Atlanta with their Most Devoted Campaign.

Demonstrate your own love of the hoop by telling a story about college basketball or March Madness in general. It might help to paint your chest and scream. For our part we find the idea of being in a human bracket unappetizing and would rather sit in the way-way-back, act surly and throw shit in peace.

by Angela Natividad    Dec-21-06    
Topic: Brands, Events, Online, Outdoor, Promotions



Smirnoff Mistletoe/Swamp Thing Creature Nailed on Camera

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Kevin at PR Blog keeps us updated on that mistletoe demonstration he saw recently. Shortly after our original post DIAGEO expressed concern via e-mail because they worried about kids' exposure to the alcohol-related event.

Impressive follow-up - we remain as gratified with the campaign as we were when we heard about the heckling children.

We're also pleased about finally getting to see the swampy mistletoe man with our own eyes, which was all we cared about anyway. He doesn't much look like he's wearing his favourite suit but everyone else seems to be having fun.

by Angela Natividad    Dec-21-06    
Topic: Agencies, Campaigns, Good, Outdoor, Promotions



Burger Fuel Says Have a White Christmas ... with 330 Grams of Coke

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Ana at Spare Room is none too thrilled by indie restaurant Burger Fuel's shot at viral notoriety, but we admit we were amused in a dark sort of way.

Order the White Christmas combo for 330 grams of Coke - that's right, Coke. In a cup, not on a mirror. Don't be fooled by the razorblades in the viral or the powder-dipped $100 bill in the ad - neither are actually included. We'd shake our heads and go, "Oh how trashy," but then again, we're the home country of Hooters, which isn't exactly a conservative haunt either. And anyway, any restaurant Pablo Escobar admonishes us to visit must be okay.

by Angela Natividad    Dec-20-06    
Topic: Packaging, Promotions, Racy, Video



Forget Girls, Penguins Go Wild For DVD Promotion

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What do Bob Saget, Penguins and Girls Gone Wild have in common? A viral-intended promotion for the DVD release of his movie The Farce of the Penguins of course. Narrated by mother f'ing, Snakes on a Plane dude Samuel L. Jackson, no less. It's dumb. It's stupid. It's funny. It was created by Special Ops Media.

by Steve Hall    Dec-18-06    
Topic: Promotions, Strange, Video



P&G Tickles 2.0 with 'Men in Cramps'

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Catch Up Lady fills us in on the mysterious force behind Men in Cramps: Procter & Gamble, differentiating themselves from other brands who try (hard) to get down with the viral crowd and ultimately fail.

"We simply didn't have enough women who knew about our menstrual product [ThermaCare], and had to find a new way to connect with them," says Tom O'Brien, associate marketing director for personal health care at P&G, Cincinnati. R&D reveals women lamenting "there was one group of consumers they would like to see understand more deeply what it meant to have menstrual pain -- men."

Well, they nailed it with "cyclical nonuterine dysmenorrhea." Big Pharma's been successful at inventing chronic ailments for so long it's only natural they'd hit a home run doing it as a spoof. Catch one of the ThermaCare ads with poster boy Dr. Fardel here. - Contributed by Angela Natividad

by Angela Natividad    Dec-14-06    
Topic: Best, Campaigns, Online, Promotions



Roehm Reamed, Homes Eaten, Mel Gibson Gets A Menorah

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- Lost Planet thinks they've made a trailer for their Xbox 360 game that'll shatter cultural norms, change lives and trigger brain aneurisms on-sight. It's a fair trailer but it won't look that great six months from now when some other game has kicked its ass, as these things tend to go.

- Fledgling supermarket Bloom cozy up with agency BooneOakley to make a real-live gingerbread house in South Carolina (of all fucking places)! And yes, we will help them eat it.

- News from our incognito buddy FishNChimps: Coke steals from actual creative people. That always leaves a bad taste in one's mouth. And considering they've been riding the holiday polar bear thing and/or copying Pepsi's campaigns for the last two hundred years to the nth degree, that really came as no major shocker. To witness the fuckage of other creative companies, hit Urban Counterfeiters.

- Join NPR's first-ever holiday craft contest before it is gone. Forever. Perhaps you can beat the cleverly rendered Mel Gibson menorah. Yeah, you heard us. A Mel Gibson menorah. Craftwise, it could be unbeatable.

- SAB Miller's Columbia by Bavaria beer is raffling off the famed "Man Smoking" painting on February 28 as part of a promotion.

- Southwest Airlines...blah, blah, blah...CGM contest...blah, blah, blah...YouTube...blah, blah, blah...win a trip...blah, blah, blah and blah.

- AdJab is as pissed off as we are about people labeling things viral before they actually become viral.

- George Parker is all over Julie Roehm's ass crapping on her supposed avalanche or job offers, delivering the inside story on Draft/FCB's lack of promised analytics skills and poking holes in the Advertising Age Jonah Bloom "in-depth" Julie Roehm interview. - Contributed by Angela Natividad



Rumpus Room, Young Guns Join to Make Trade Fair

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Lots of liaisons happen around holiday time. The Rumpus Room, Young Guns and some other noob-oriented groups get together for Make a Big Noise, a competition to promote fair trade worldwide. Anyone under 30 can enter.

Here is the requisite MySpace. We like Rumpus Room, we like Young Guns and we like their concept but the MySpace sucks. We're sure they know that though. Considering fair trade and all that good stuff are causes now embraced by the tech-savvy, super-trendy, organic smoothie-sipping post-Google crowd, we look forward to seeing what kind of entries slip out of the woodwork. - Contributed by Angela Natividad

by Angela Natividad    Dec-11-06    
Topic: Good, Industry Events, Online, Promotions, Social



Infomercial Madness Promotes MSN Search

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This has Wexley School for Girls written all over it. Oh wait, of course it does...because they did it. They created it for MSN Search. Using the kooky infomercial format and several of its stars, Anthony Sullivan, Matthew Lesko and Tony Little, Infomercial Madness pumps up MSN Search informercial-style and offers visitors the chance to make their own promotional informercial. It's all a bit cheesy but, then again, we're talking about the cheesiest form of advertising here.

by Steve Hall    Dec- 8-06    
Topic: Good, Online, Promotions, Strange








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