Grassroots Theater Self-Promotes with Cocktail Book, Troupe Girls

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Berkeley's Impact Theatre, a grassroots troupe that operates out of the basement of a pizza joint, put some heads together to work out how to raise more dosh. As these things tend to go somebody said, "Hey, wanna take pictures of the company girls half-naked and get really, really drunk?"

Unlike most stories that start out with an blur of limbs, vodka and grenadine, this one ends happily ever after: with a publication called Sinfully Delicious: The Impact Theatre Cocktail Book. A step up from the calendar idea, the book features real-live troupe girls, company costumes and off-the-cuff Impact recipes (with the exception of one). It's a nice sticky way to promote "theatre that doesn't suck," Impact's long-standing motto.

Wow. Don't you wish orgies always turned out this way? - Contributed by Angela Natividad

by Angela Natividad    Dec- 6-06    
Topic: Good, Promotions



MSN Holiday Challenge Launches With Crashed SIte

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Sucks when you launch big holiday promotion and your site tanks. That seems to be what's going on right now with Micrsoft's MSN Holiday Challenge, a celebity-filled contest in which people can watch videos to get clues to win $50K, $20K, $10K prizes and a grand prize of $100K. Al Roker, Kristin Cavallari, Jerry Rice and Perez Hilton (fame whore:-) ) will be on hand to deliver the clues. That is once the site actually works.

by Steve Hall    Dec- 1-06    
Topic: Bad, Brands, Celebrity, Online, Promotions



Big Surprise: Candystand Puts Out Yet Another Candy-Related Game

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Candystand, Candystand, Candystand:

"We've taken Origummy from our Extra Gum TV spots and "game-ified" him. Check out Extra Jetpack Mission -- another brand new game on Candystand.com. Certainly, not as complex as GT Racing or Mini Putt, but arguably more approachable and all-around fun." - Arbirtrary Candystand PR guy

Yeah well, we think Origummy looks high and is not too far a cry from South Park's stoned, lame-ass two-dimensional Towelie. The only difference is we're actually fond of Towelie.

Well, if you ain't got jack to do or you happen to be Canadian (interestingly, a lot of Candystand's games are made by Canadian groups like Fuel Industries in Ottawa), check out the game. - Contributed by Angela Natividad

by Angela Natividad    Nov-27-06    
Topic: Games, Promotions



Gyro Revives Sailor Jerry Clothing with Revamped Ad Campaign

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The late Sailor Jerry, godfather of crass-but-classy American tattooing, launched a clothing line some time ago. Now Gyro Worldwide joins forces with them to make the brand, "a working-class American cookout" (we swear the CEO said this), relevant to a new generation.

Designs feature graphics unique to sailor tat subculture: anchors, mermaids, buxom women and even tight-fisted knuckle statements on gloves. We like how there's a section marked "Rum Stuff."

Glimpse the new Sailor Jerry campaign here and here and here. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Good, Online, Promotions



Honda Infiltrates MySpace by Throwing Money at It, to Smashing Success

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To promote some new vehicles whose names we won't even bother to look up, Honda creates a destination on Myspace upon which people can get ranked a la Hot-or-Not and compete for the coveted title of MySpace Ultimate Profile. The page already has over 23,000 friends. Submissions include the usual indie-whoring hipsters and children. Enter yourself though you might be offset by the eight-year-old with the souped-up Civic. - Contributed by Angela Natividad

by Angela Natividad    Nov-25-06    
Topic: Online, Promotions



Campus Bicycle Rides, Facebook Group Promote Credit Card

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Pop quiz: What gets 29,000 college students to sign up for a credit card company's loyalty program in a four week period? Free bicycle rides around campus. That's right. Working with Trashtalk! Outdoor (gotta love that name), financial institution Chase placed branded bicycles on 17 college campuses and offered students rides from 9A to 3P while urging them to sign up for a Facebook group where they could enroll in Chase's credit card loyalty program. Now that's way more fun than getting handed a boring flyer while passing by the student union, right?

by Steve Hall    Nov-21-06    
Topic: Good, Guerilla, Outdoor, Promotions



Long Lost Hippies Promote World Peace With Global Orgasm

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Found! Long lost hippies from the 60's! We always wondered where they all went and now we know. Well, at least we know where two of them went. Donna Sheehan and Paul Reffell are co-founders of the anti-war organization Baring Witness which is all about peace...and nudity...and, well having a gigantic global orgasm. Yes, the two are behind Global Orgasm, an effort that urges the world to have a synchronis orgasm Friday December 22. Apparently, it's all to "effect positive change in the energy field of the Earth through input of the largest possible surge of human energy a Synchronized Global Orgasm."

Cue The Doors, Jefferson Airplane, Janis Joplin and all those other hippies turned legit activists. OK so a lot of them are dead now for various reasons but you get the idea. It's the return of the hippie. The Internet Hippie. They've discovered they can get their message out to a whole lot more people using the Internet than holding signs, protesting and shouting their beliefs to angry cops. OK, OK, so their not the first cause group to use the Internet but just go with us on this one. So rather than lying to your partner saying, "you rock my world" after you embellish that recent orgasm, now you literally can rock the world by joining this movement. OK, movement is a bad word. Who wants to think about that bodily function when there's a more pleasureable one to be had. Oh wait. Some people like to mix the two. Sorry. To each his own. Have fun.

by Steve Hall    Nov-20-06    
Topic: Good, Online, Promotions, Racy, Strange



Videos Urge Exercisers to 'Remain Rigid And Release'

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With line-walking gratuitousness and the single statement that sounds like it belongs in a masturbation tutorial, "remain rigid and release," these two promotional videos for Stuff 4 Dudes ever so euphemistically promote the site's offerings, Yoga 4 Dudes and Ballwork 4 Dudes. Sure, they're not the newest thing out there but they offered up FishNChimps, the guy who sent them to us, an enjoyable break from his mission of finding methods to help him achieve his 2007 resolution: weight loss.

by Steve Hall    Nov-19-06    
Topic: Promotions, Racy, Strange, Video



Charmin Celebrates Number Two With Manhattan Toilet Promotion

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Oh how we couldn't pass on highlighting this headline from AdPulp: Charmin Lets You Squeeze One Out in Times Square. Yes, it's all part of Charmin's cutesy bear campaign that promotes a 20-stall Charmin-branded public restroom to be placed at 1540 Broadway in New York between November 20 and December 31. To promote the toilet, there will be Charmin representatives dressed as toilets (yes, you read that right) who will hand out fliers promoting the restroom's locations.

by Steve Hall    Nov-16-06    
Topic: Good, Outdoor, Promotions, Strange



Virgin Plays With Itself, Mannequins Play With Themselves

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-Virgin Atlantic goes overboard playing with its own nine inches of pleasure in a new campaign from Eight Partnership.

- imulus wonders why advertisers haven't figured out podcast advertising and offers up a few suggestions.

- If you like hot looking mannequins in hot looking lingerie in hot looking poses, you'll like this print campaign for blush lingerie.

- That Silly Girl weighs in on the stereotypical idiocy of the STA Travel Body Shots thing and why Leo Burnett might want to take its weather-dependent Max Factor billboard to earthquake laden San Francisco.

- Cynopisis reports, "Nielsen has just completed its first Product Placement Valuation Study, which is part of its Anytime Anywhere Media Measurement (A2/M2) initiative. Of interest in the study, 57.5% of viewers recognized a brand when seeing a product placement in combination with a commercial. That's in comparison to 46.6% who only saw the commercial for that brand. The results suggests product placement adds to the value of traditional advertising."

- Michael Crichton does the fake company, fake video thing to promote his new genetic engineering-focused novel.

by Steve Hall    Nov-16-06    
Topic: Campaigns, Promotions, Racy, Video








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