Edelman's Steve Rubel has announced his company is setting foot inside Second Life, perhaps to the chagrin of our friends over at Second Life Herald, with two initiatives. Both are aimed at giving something back to the community, an element that's been missing from most of the recent big brand entries. The first initiative involves a Business Plan competition which will help Second Lifers with their business launch goals. According to Electric Sheep, "The winner will get six months access to an island and L$350,000, plus strategic help from Edelman and The Electric Sheep Company."
The second initiative a blog (fully disclosed, no less!) called The Grid Review that will, as Steve Rbal writes, "cover the entrepreneurial spirit inside Second Life." We wish them well. Here's hoping it's done right and this doesn't cause yet another backlash from hard core Second Lifers.
AdPack USA is spreading the word about putting your brand name on those little tissues moms keep in their purses for lick-and-remove jobs when kids' faces get too dirty.
The site includes a video tutorial on how tissues work, explanations on how they can be used (as in-store promo items or giveaways - go figure, we'd totally forgotten what SWAG was for) and little clips about how other companies moved mountains by deciding to jump aboard the tissue train.
And not content to settle merely for the plain-Jane facial tissue niche, AdPack has a tissue for every company. They also do towelettes and wet naps. This would have been a great fit for the Happy Feet and Tamiflu promotion.
Steve Jacobs, president at AdPack USA, says "Although tissue products are low-tech, they are effective and targeted and measurable." While he may be right, it's just funny within the context of a product you can blow holes through. - Contributed by Angela Natividad
To promote its mixed martial arts December 2 pay-per-view event, entertainment company Bodog is introducing the BodogFight Red Light Fight series, mini fights that will take place in the back of flat bed trucks which will drive around New York City and several California cities. Complete with round card holding Bodog Girls, fighting will commence each time the truck stops at a red light. It ought to make for some interesting entertainment but we feel sorry for the girls in bikinis who, by November 19 when the promotion starts, could face some less then pleasant temperatures at least in New York. We'll be watching for them though.
UPDATE: If you want a sneak peak at a prototype of the truck, click here.
Apparently a major incentive to owning a Compass is creative license to sing real badly. Make your own musical avatars and wreak havoc everywhere you go with such cult classics as "Borderline" and "Hey Mickey" while your moody-looking Compass bobble-head nods cheerfully to something people wouldn't even cry to.
Yeah. We know. You're dying for a Compass now. - Contributed by Angela Natividad
Remember the sandbox? In the sandbox it was a big deal to find out who spit further and who could destroy who at mercy. In business things aren't so different.
With the creative help of McKinney in Durham, NC, CEO Tom Tiller of Polaris challenged the CEOs of his industry competitors to an ATV duel. The object was to find out who's better at building ATVs. Polaris won by forfeit, meaning everybody else bitched out (3 declined, 3 acted too cool to answer).
- Research firm MarketingExperiments has acquired research firm and publisher MarketingSherpa. The two will continue to operate as separate entities while capitalizing on each other's assets.
- This morning Dennis Publishing's The Week magazine distributed 100,000 copies to New York City commuters. The promotional issue is part of Philips' "Sense and Simplicity" campaign and was ad-free except for a Philips branded cover wrap.
- Today through election day, when people in Brazos County call 1-800-FREE411 for a listing, they will hear a very brief ad for Justice of the Peace candidate Albert Navarro. It's the first time a political advertiser has used the free 411 service.
- Kooky vodka purveyor 42 BELOW was awarded Cocktail Spirit of the Year for the second year running at the 2006 Australian Liquor Industry Awards (ALIA) in Sydney last night.
In a warped twist on identity theft ads, Pat Fallon and Fred Senn lounge languidly on a set of massage beds and spout a gossipy promotion for the upcoming AAAA Summit in female Texan drawls. Gabriel deGrood Bendt helped. Check out the video here.
The Summit's intention is in part a desperate plea to help "Position the Minneapolis ad community as vital, vibrant and cool" but judging from the naked, pleasantly glowing executives we're disinclined to miss the event. No one should be allowed to have that much fun in the nuddies without us. - Contributed by Angela Natividad
Selling coffins is usually a somber affair but not for this Italian coffin maker who promotes coffins with a calendar full of lingerie-clad women draped over the company's line of product. It sure is better than the usual shriveled, wrinkled look one might usually associate with death. All they need now is a Chippendale's version for the ladies.
Not quite like Axe helping a small male-heavy town attract women by spraying the town with deodorant, Microsoft has, apparently, completed an aerial software drop over the town of Willow Springs, IL to promote its new Office Accounting software. In perhaps an attempt grab share from Quickbooks, the small business software arrived from the sky on a CD attached to a miniature parachute which netted the usual "news footage" now "found" on YouTube. While one might assume there's laws against this sort of thing,
The aerial package also directs people to the IdeaWins site on which the software and a free download are promoted on the basis that everyone's got a big idea therefore they need accounting software to manage that big idea. Hmm. Well, that line of thinking might work for, say, software that actually aids the development of an idea rather than account for it but, then again, even accounting needs creative assistance at times.
Here's a no-frills campaign that packs a mean punch. This series of ads for APAV gave us vertigo, then chills. The ad copy reads "As you can't feel what they feel, see what they see." Equally stark commercials are also circulating.
The campaign is for the International Day for the Elimination of Violence Against Women, which is November 25th. - Contributed by Angela Natividad