Stella Artois Enshrines Chalice of Beer

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At the corner of Bloor and Avenue in Toronto, Stella Artois unveiled a gigantic two-ton object called The Trap. At the heart of the monument sits a shining glass of Stella Artois beer. The campaign also features chalk drawings, printwork and a game in which pedestrians try to unravel a virtual maze.

The Trap is in Toronto until Oct 25, after which it'll do rounds of cities like New York and San Paulo. Check out shots of it here. - Contributed by Angela Natividad

by Angela Natividad    Oct-23-06    
Topic: Direct, Good, Promotions, Strange



VW Rock Campaign Gets Parking Ticket

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Adrants reader James Gardner snapped this camera phone shot of a street promotion that's part of the currently running VdubRocks Volkswagen campaign. The vehicle in the picture was outside a guitar store on Boston's Boylston street and guitars were hooked up to the car just as they are in the ads. Noting the bright orange parking ticket on the windshield, the Boston Police Department didn't take too kindly to the promotion blocking the sidewalk.

by Steve Hall    Oct-19-06    
Topic: Brands, Guerilla, Outdoor, Promotions



History of Bling Promotes Absolut's Blinged-Out Bottle

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Somehow associating bling with Absolut vodka, Swedish agency Greatworks has created a History of Bling-Bling video in which the genesis of bling is attributed to cavemen affixing rocks on their sticks, Egyptian's fixation with gold, Romans converting their chariot's into lowriders, Vikings' use of gold for dental work, the Ming Dynasty's origination of the word bling-bling and the era's vases becoming blinged out cups used in the hip-hop community, the Renaissance periods use of large gold clocks hung around their necks and how 80's yuppies perpetuated the obsession with Absolut, hence the brand's success. It's all to promote Absolut's limited edition Bling-Bling bottle in hopes the brand can kick Grey Goose's ass and get some of its bling back.

First, and we're no hip-hop expert, we've always been told it's bling and not bling-bling. Second, pronouncing oneself as cool instantly makes one uncool. Third, oh forget it, it's all just a big, witty, inside joke. Or at least we hope it is. Besides, Absolut has simply run out of bottle styles for its ads so this is all that's left.

by Steve Hall    Oct-18-06    
Topic: Online, Promotions, Video



Dr. Fardel 'Won't Rest Until Male Cramps Are Cured'

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Looks like it's a good month for men and their menstrual issues. Catch Up Lady points us to Men with Cramps, a site about male cramping which has "directly or indirectly influenced all the most important events in our history." Sufferers are invited to participate in a study with the MacInnes and Porritt Institute which houses the illustrious Dr. Fardel. One participant confides that male cramps "Is like a tiny man playing a triangle in my stomach."

more »

by Angela Natividad    Oct-18-06    
Topic: Good, Online, Promotions, Spoofs, Strange



McDonald's Promotion Serves Up Virus-Infected MP3 Players

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As part of a McDonald's Japan promotion, the burger giant, along with Coke, gave away 10,000 MP3 players to those who purchased specially marked cups of Coke. Unfortunately, the MP3 players were infested with QQPass, a piece of spyware, that, once connected to people's PCs, allowed hackers access to passwords and other personal information. McDonald's issued a public apology and a recall for the infected MP3 players. It's unclear whether the company made any restitution for any data lost by those who were infected.

by Steve Hall    Oct-16-06    
Topic: Mobile/Wireless, Promotions, Worst



Napster Continues Stripper Fetish

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Continuing its fixation with strippers and their apparent ability to convey Napster's marketing message, the once free-for-all now pay-for-all music service has trotted out yet another stripper to illustrate just how bad the iTunes buck-a-song premise is compared to Napster's all you can eat offering. We suppose the analogy works. After all, no one really wants to own a stripper. They just want to rent one for a little while until they're...well...finished.

by Steve Hall    Oct-16-06    
Topic: Good, Online, Promotions, Racy, Video



Borat Threatens Country's Image, Creates Myspace Ridden with Typos

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Borat, an anti-Semitic journalist personality invented by comedian Sacha Baron Cohen, has riled up Kazakhstan with publicity attempts to generate interest in his upcoming movie. An irate President Nazarbayev, concerned about Westerners taking Borat seriously, assures us all that "contrary to Borat's claims, [Kazakhstan] is not a nation of drunken anti-Semites who treat their women worse than their donkeys." We're not really sure why this kind of thing is a political issue considering Fez has made us laugh over stereotypes for as long as "That 70's Show" has been around, but whatever, every country is different and has the right to decide what kind of news should be a diplomatic priority.

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by Angela Natividad    Oct-13-06    
Topic: Online, Promotions, Social



Oprah, Bono Appear At Gap's (Product) Red Promotion

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Michael Shostack was in Chicago today and stopped by the Gap's (Product_ RED) promotion at its store on Ohio and Michigan. He wasn't too impressed with the promotion reporting the throngs of people had but about five seconds to view celebs Oprah Winfrey and Bono from far across the other side of the street behind barricades. In the early Chicago cold weather today wasn't enough, that five second view was blocked by an army of red jacket-wearing Gap employees who lined up in front of the stores entrance, blocking what little view there was of Oprah and Bono as they made their way from their cars to the strore's entrance. Blocked view or not, Michael did snap a pretty good shot of the pair as they made their way inside, commenting Orpah looked very, very tiny. Check out his full coverage of the event here along with additional photos.

by Steve Hall    Oct-12-06    
Topic: Brands, Celebrity, Promotions



Spinal Tap's Nigel Tufnel Appears In Second V-Dubs Rock Commercial

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Following Slash, Spinal Taps Nigel Tufnell (Christophr Guest) makes an appears on stage atop a pile of VWs and notices, "this amplifier has airbags." It's all part of the automakers promotional deal with guitar maker First Act in which guitars are given to those who buy new Volkswagens.

by Steve Hall    Oct-12-06    
Topic: Celebrity, Commercials, Good, Promotions



'Pulse' DVD Release Promoted With Cryptic Belgian Site

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Today, we received a cryptic email directing is to a Belgian website called Unknown Frequencies which delivered explosive, full screen imagery that made it look like your computer was being attacked by some sort or killer virus. It then delivered an onslaught of IM windows in quantity only the likes of girls with naked pictures on their profiles would ever receive. After a few more ominous messages, the site said to check our email October 11 for more information. We don't need to wait. We already figured it out.

Strangely, as soon as this full screen takeover begin, it reminded us very much of a movie review we had read back in August for the Kristen Bell film, Pulse. And, sure enough, after spending a bit more time with the site, seeing a directory tree with YouAreNowinfected.com flash by early on and following that link, we were redirected to pulsethemovie.net.

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by Steve Hall    Oct- 9-06    
Topic: Good, Online, Promotions, Viral








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