The Olympics have begun and all eyes are on Vancouver. Canadian marketers are leveraging all the attention and one, The Royal Canadian Mint, has launched Face of the Games. The organization is offering 100 people the chance to get their face on a gold medallion that's said to be worth $10,000. Winners will also get a trip for two to Ottawa to pick up their medallions.
Canadians can visit Face of the Games, submit a video or photo and essay explaining why they are the "ultimate Vancouver 2010 fan." For those not into their face on a coin, there's the Tweet For Gold contest. Each week, @CanadianMint will ask a question. Followers who answer correctly will have the chance to win one of three prizes each week through March 21.
Hypios, a company that uses intelligent crowdsourcing to help solve R&D problems, has put forth its first annual A Problem to Love promotion. To the people who solve two of the "world's most compelling problems," Hypios will award a total of $50,000.
Problems can be submitted to the site for consideration and approval as determined by visitors to the site. Some of the current problems are how to make biodegradable non-polluting batteries and a model for frame dragging (whet ever that is) that is consistent with Einstein's theory of relativity.
The two top problems will be posted on the site. The first, chosen by a Hypios jury, ill be awarded $30,000. The second, chosen by the public, will be awarded $20,000.
While this kind of geekery might not be suitable for everyone out there, Hypios Founder and President Oussama said, "We put our heads together to consider what the ideal gift would be to problem-solvers for Valentine's Day. And then it hit us: what about two fewer problems in the world? 'A Problem to Love' embodies every problem's quest for the perfect solution."
How very romantic.
- That weird Austrian army ad? Pulled because it was deemed sexist. Dubbing it lame and stupid would have been enough to get it off the air.
- Stephen Colbert pimped Apple's iPad during the Grammy Awards broadcast.
- Like to rate brands? Love award shows? Into culture? Then you should check out Rate It All's Best of the Decade Awards.
- Seen an Applebee's ad? Then you've seen an Olive Garden and Friday's ad too.
- Remember the Filipino prisoners who danced to Thriller? Now Cebu Provincial Detention and Rehabilitation Center inmates staged a dance tribute to Jackson's "They Don't Really Care About Us." Witty.
- Mullen is doing its tweet the Super Bowl thing again with Brand Bowl 2010. Follow it on Twitter with hashtag #brandbowl.
Anything. People will do anything to get themselves into the Guinness Book of World Records. And brands will do anything to associate themselves with these people. This time, it's a guy named David Sheath and a brand named Fiat.
Sheath painted a white Fiat 500 pink with 200 pots of nail polish.
Love that they used the Dunkin' Donuts typeface though. That'd be a story. If Dunkin' lawyers got all over Fiat's ass. Now that would be worth getting excited about.
In an effort to boost its booty collection, American Apparel is on the hunt for the world's hottest ass. The fashion brand is holding a contest seeking The Best Bottom in the World. I you think you've got it, all you have to do is "Send in a photo of your backside wearing our panties, bodysuits or briefs for consideration between January 28, 2010, and February 21, 2010."
Two winners will be selected and may become the brand's next butt model
What is is with women in showers these days? Burger King in the UK has launched Singing in the Shower, "the world's first guilt free showercam." Created by Cow and Pancentric Digital, visitors can "watch our shower babe shake her bits to the hits at 9:30 every morning." And they can vote for the outfit she will wear and the song she will sing the next day.
Targeting men (over 18...the site is age-protected) to get them to buy breakfast, the site also offers the chance to win a date with the shower babe who, presumably, could shake her bits in private for the winner. That or slap the boy silly for even thinking such degrading thoughts.
- Like scavenger hunts? The you might like Dell's Holiday Gift Hunt. You could win all sorts of goodies including a new TV.
- OK so it's just a mistletoe. But it is big.
- And yes. Now we can't even laugh at a guy who has trouble pronouncing a Hispanic name.
- And gap employees dress in plaid and act like zombies. All to...sell clothes?
- It must be the water.
If you've ever been to an ad conference and seen some dude walking around in a question mark suit or have been assaulted by one of his websites online, you've had the pleasure of seeing Matthew Lesko. He's one of those infomercial/make money online types that, despite the fact they do make tons of money, really get underneath the skin and cause some serious cringe.
Lesko launched Information USA 30 years ago to make people aware of un-advertised government programs that had millions of dollars to help people find work, get training, pay tuition, help with housing, launch businesses, pay for prescriptions and get government contracts. To promote his company, Lesko has spent millions on television advertising and has used ad agencies to help with his campaigns.
Now he wants to give his money to the people rather than an ad agency. He promises to pay five dollars to anyone who visits and joins My America Benefits Plan. Of course, to get the five dollars, a person has to sign up for the program, pay one dollar and then receive five dollars back. no surprise there.
Of course, it's all to make Lesko more money. No secret there. But hey, who doesn't want five dollars? Seems like a lot of work to get it though
The Denver Egoist shares the story of an underwater billboard hoax/viral/stunt/lie in which Ivar's Seafood Restaurant placed billboards underneath the Puget Sound. They told the media the boards had been placed there in the 50's by Ivar's founder who, as the story goes, thought people would one day travel beneath the Sound in submarines. The founder wanted to make sure his advertising message was there for all to see.
Of course, the story is fake and the boards were placed there just weeks before the story was planted and the boards hauled up. While this hoax/viral/lie was making the rounds, an ad campaign touted the fact Ivar's would roll back its chowder pricing to 1950's levels in celebration of the discovery.
Wanted to see if you were planning any holiday shopping stories focused on major retailers' interactive marketing plans for boosting this season's sales."