Sort of like creating a Honda Choir spot on your own, Verizon has launched Beatbox Mixer, a site, created by R/GA, that lets you combine various beatbox clips along with videos of the artists "performing" to support Verizon's "Richer, Deeper, Broader" broadband push. If one is so inclined, one can use the site's tools to create a customized, full blown sound and video extravaganza to play for one's grandmother who will then look at said creator like some sort of gastrointestinal alien was emanating from the bowels of said creator's stomach and quickly call the ambulance thereby calling into question the purpose for creating the thing in the first place.
WTF? Where did that whole grandma thing come from? Who writes this crap? Anyway, we're sure this will appeal the the creative types out there who assume they, like Ashlee Simpson, can slide into fame's limelight on the coat tails of other's talent. And whoa! Where did that nastiness come from? Hmm. Oh wait. It must have been that morning trip to Dunkin where we had our "America Runs on Dunkin" latte and were C blocked from angling our way into a conversation with the beautiful, tiny but oh-so-plentiful up top beauty standing next to us in line.
Oops. Looks like one of the windows on the new Frank Gehry-designed building for IAC/InterActiveCorp in West Chelsea was installed upside down and was noticed by Sugartown Creative whose offices are nearby. Of course, it's all just a promotional stunt to garner press for IAC/InterActive and/or Sugartown which we've just given them. Of course the PR person forgot to send us any links to these two companies and we are way too lazy to figure them out for ourselves.
To promote its Shark Week, airing July 30 - August 4, Discovery Channel has hung a 446 foot long inflatable shark atop its Silver Spring, MD building. They're calling it the biggest Shark Week stunt ever. To accompany the inflatable, street teams with pun-filled names like Bight University Chewleaders, will roam the streets of New York. A team of surfers with surf boards will wander about apparently to create intrigue or to cause New Yorkers to wonder if The Day After Tomorrow or Deep Impact are coming true. Bight University Faculty members will quiz New Yorkers on their knowledge of shark fact and myth. If we have a choice, we'd rather be approached by the Chewleaders rather than some surfer dude or some pocket protector-wearing professorial type.
We've never seen VH1's Flavor of Love before but our three seconds worth of research tells us it's probobly TV you can miss which is why VH1 has released on YouTube teaser clips for the second season which feature trash talking women whose only redeeming quality seems to be the tantalizing size of their ass. Anyway, it forced us to give them publicity. The show premieres August 6.
Extending its foothold in the area of sweepstakes, Publishers Clearing House, that company with those people who show up at everyone's door except your own, has acquired Blingo, a search site that randomly hands out awards to people who visit the site. Blingo was launched in 2004 and has handed out 22,000 prizes since that date.
LittleMissMatched, the company that knows socks always get lost in the dryer and sells socks in sets of three rather than two is hosting a short film contest in which anyone can submit a one minute film that highlights a person's creativity and individuality. The only requirement is that entrants must use two LittleMissMatched socks in the film although they don't have to be the feature of the film.
The contest will be judged by Ad Age's Jonah Bloom, music video director Shane Drake, commercial director Rafael Fernandez, producer and director Liz Garbus, ATTIK Creative Director Wayne Hanson, Teen People's Hayley Hill, writer and director Rob Pearlstein and Kirshenbaum Bond + Partners President Aaron Reitkopf.
Panasonic, with help from Renegade Marketing, has joined the rest of the lemmings blindly walking towards the user-generated content light. The company has launched Share the Air, a hip-ish site on which there are photoblogs from Atiba Jefferson, Sam Smyth, and Jimmie Mcguire, people we assume are hip-ish in some sort of way, videos from Girl and Chocolate and, yes, a user-generated content section where visitors can submit their own action sports videos to be considered for a $16,000 Panasonic HD video prize.
In a unique approach to illustrating just how long Cadbury Adams Stride gum lasts, the company has launched a website on which several people sitting at a desk chew gum while doing random acts of nothingness. There's also a contest which be can enter by submitting a 100 word statement of what they would do for a ridiculously long time and, if selected, a photograph of them doing it. No, you can't film yourself having herculean long sex nor can you be gross, obscene, violent or any of those other activities that irk lawywers but you can do just about anything else. Who knows if it will sell any gum but I wasted a good 20 minutes watching some of the videos.
If you can't afford to advertise, then bribing...uh...influencing others to do so is one alternative and its the one Wholesale Furniture Brokers recently took. The furniture retailer promises to give away $3,000 worth of furniture to the site, blog or forum that sends the site the most traffic. Wholesale Furniture Brokers will track inbound traffic to its site and the site that delivers the most visitors to its site between June 1 and August 31 will win the prize. So if you need furniture or you just wnat to see what these guys are all about, by all means, click here.
Now that Britney has no real use for Kevin Federline, Virgin's Richard Branson has, apparently, taken pity and recruited Federline for a Virgin Mobile Penny Texting promotion which seeks to leverage legislation that will, apparently, eliminate the penny. Branson, Federline and American Common Cents Director Mathew Eggers will be the first to sign a "Save the Penny" petition in New York's Times Square Wednesday June 21 at 1:30 PM.
Virgin Mobile's Penny Texting plan offers 1,000 text messages for $9.99 per month, hence the need for pennies. Nothing like leveraging disparagement, U.S. legal idiosyncrasies and the lowly penny for a marketing promotion but we'd expect nothing less from Virgin.