Now that Britney has no real use for Kevin Federline, Virgin's Richard Branson has, apparently, taken pity and recruited Federline for a Virgin Mobile Penny Texting promotion which seeks to leverage legislation that will, apparently, eliminate the penny. Branson, Federline and American Common Cents Director Mathew Eggers will be the first to sign a "Save the Penny" petition in New York's Times Square Wednesday June 21 at 1:30 PM.
Virgin Mobile's Penny Texting plan offers 1,000 text messages for $9.99 per month, hence the need for pennies. Nothing like leveraging disparagement, U.S. legal idiosyncrasies and the lowly penny for a marketing promotion but we'd expect nothing less from Virgin.
As part of promoting the Austin City Limits Music Festival, Project D.U., an AT&T blogger-powered portal and branded RSS reader, is hosting a blogging contest that awards the winner a free press pass and pass for a guest to the three day event. Held in an area where WiFi is not available, AT&T will provide service, finally lending, perhaps, some truth to those Blogging Delivered outdoor boards that ran a while ago. Any music blogger that isn't already part of the Project D.U. network of bloggers can submit writing samples to be considered here.
Riffing off its recent "I'm Just Here For The Bud Light" campaign, Anheuser-Busch has launched Here 4BL, a website that encourages people send in pictures of themselves holding a "I'm Just Here For The Bud Light" sign. Pictures will be judged and the winner will be awarded a trip for four to the "Ultimate Bud Light Party in Hawaii. Fourteen weekly winners will receive free beer for a year. Of course, there's already women in bikinis and Hooters waitresses. Anyway, check it out here.
Climbing on the YouTube juggernaut, Panasonic has teamed with video service in a promotion that will offer a 50 inch plasma TV and digital camera to the person who, at the end of a four week period is deemed to have created the funniest short film or home video. Apparently, those that review the entries over the four week period are also eligible to win a digital camera. The promotion was created by Lime PR and Reindeer.
Pontiac, in partnership with failing "The Apprentice," is donating $500,000 to major charities nationwide in a campaign called Raise the Roof. Beginning May 30th at 12 PM, Pontiac will ask people to help donate a half a million dollars to their favorite charities. Pontiac, in turn, will make the donations. Those show choose to donate will have the chance to win one of two G6 hardtop convertibles. The winner gets one and the winner's favorite charity gets the other.
Neil Boorman is going to gather together all his branded possessions, place them in a pile, douse them with lighter fluid and set the whole thing on fire. He's doing it as some sort of protest against the ruling power brands have over an individual's life and one's definition of that life. Of course, in a sick twist, he's doing it all to promote his own brand, a new book called Bonfire of the Brands.
In a move far more effective that a typical "All gets your clothes cleaner" before/after :30, All Detergent is staging a promotion in New York over the next two weeks that has two buses, draped with dirty laundry roaming the streets of the city. People who see the bus can text message All and enter a sweepstakes to win $200 and a $5,000 grand prize for a shopping spree. A website accompanies the promotion and has videos, product info and a bus route map to make it easier to spot the vehicle.
This MySpace page, set to launch Wednesday, created by Deep Focus and promoting the news season of HBO's Entourage is about the most tweaked out MySpace page we've ever seen. In fact, except for the MySpace URL, you wouldn't know you were on a MySpace page. While other companies have co-opted MySpace for commercial gain, this is, by far, the most elaborate we've seen. The page is still in the test stage with many non-working links but there's a contest that calls for entrants to create a MySpace page featuring the member's own "entourage" and then publicize it through the member's network of friends. Not a bad way to get HBO's Entourage message in front of a ton of MySpace members. The motivation to create a page comes in the form of a chance to win a car four each of the four people in the member's entourage. Other prizes include trips to LA with $1,000, Xbox 360's, Samsung cell phones and Entourage DVDs.
Today, a reader wondered if our audience was a 100 percent match with Maxim's audience based on our recent spate of sex-laced articles. While that's not exactly the case as our recent readership profile indicates, we just report it as we see it. If advertisers use sexual imagery in their advertising, then we are duty bound to report it on the pages of Adrants. Anything otherwise would be a disservice to our readers and we wouldn't dare do that to you.
Speaking of Maxim, the magazine is celebrating its Hot 100 issue with a Hot 100 event in New York City this week. Moving Pictures DPI, the TV/DVD/film division of Dennis Publishing has joined forces with Pontiac to create a branded event surrounding the seventh annual Maxim Hot 100. On May 17th, ABC's "Jimmy Kimmel Live" will broadcast a live mini-concert by Def Jam recording star and Maxim Hot 100 star Christina Milian from the Pontiac Garage. Also, Moving Pictures, DPI and VH1 will co-produce an hour-long Maxim Hot 100 special, this year hosted by "Nip/Tuck" star and Hot 100 honoree Kelly Carlson which will air May 30th. And finally, Maxim Online and Pontiac will kick-off a nationwide online sweepstakes on May 17th at the web site www.theultimatehookup.com .
PETA is calling attention to National Orgasm Day. The holiday has been celebrated in Brazil for a long time but is now, apparently, coming to America. Of course, PETA is saying red meat clogs the arteries therefore lessening the pleasure of one's orgasm. Leave it to PETA to latch onto anything that causes a bit of sensationalism.