The other day, we received our very own, specially packaged bottle of Heineken Premium Light. We promptly did our job by taking a few pictures of the packaging to share with you and then placed the bottle in the fridge for future enjoyment. Well, that future came and we can tell you we liked what came out of that bottle.
In terms of promotion, Heineken Premium Light is getting $50 million thrown at it in the form of a national marketing campaign with simple layouts of a Heineken Premium Light bottle and taglines such as "Succumb to Smooth." There's also an out-of-home component to support the wider distribution of the beer and national television advertising kicks off on April 17.
Last night, we received this from the folks over at M80: "I think you may be of some help to me. I'm reaching out to you on behalf of Comcast and M80 regarding the Slowskys TV commercials. Since you are a fan of The Slowskys, I thought that you might enjoy and/or be interested in posting a video of the Slowskys. In addition to the original Slowskys commercial, we have a special outtakes video exclusively for those who are willing to help us out. You can check it out here.
I feel special. Whatever. Well, the rest of you don't have to be "willing to help us out" because you can just link to the site from here. But, be warned. Either it's a sick joke playing off the so-called slowness of DSL or it's a really lame promotional effort because the site is slower than an army or turtles stuck in a pool of molasses.
Here's one of those promotions that makes you ask, "WTF???" In a nod to certain movies which have surprise endings, the surprise ending in this clip is twisted. An idyllic day at the beach goes horribly wrong when a crab and a unicorn cross paths. Be sure to check out the girl who becomes randomly one-legged at the end of the clip. Oh, before we forget, the whole thing promotes the Newport Beach Film Festival and was created by Y&R Southern California.
After viewing all the humorous, consumer-created SUV-bashing Tahoe ads born out of the Chevy Apprentice make-your-own ad promotion and reading some think GM is making a mistake with this, we thought we'd share out opinion that, lame as this might have been seen at first, it is, if left unedited, one of the better consumer-created marketing promotions. We think there are some voices inside GM that understand social media very well and knew this would happen. We're not surprised at all and we're not surprised they've left the negative ads up. If all we saw on that site were glowing praises of the vehicle, the promotion would simply be seen as just another lame attempt at capitalizing on a trend and a giant corporation trying to thrust it's twisted version of reality upon us.
Objectifying women as only Lynx can and reducing them to a click on drooling guy's clickers, the company has teamed up with Har Mar Superstar to somehow tie all this clicking into a Click Chick contest to win a night in a five star London hotel along with stretch limo and a trip to a top London club. Hey, we supposes that's prize enough for navigating through the Flashturbation site and suffering Har mar's attempts at humor.
The Ebling Group's Convert has created a :30 promo and show open for The Underground, a new programming block on BBC America. The open tells the story of a rabbit and a mushroom which compete to see who can burrow underground the fastest. Both The Underground programming block features classic British soaps and popular new series like Footballers¹ Wives. It's weird. Very weird. See it here.
Betty Crocker has connected with Ghost Whisperer's Jennifer Love Hewitt to help promote the company's Bake and Take Day, a meals-on-wheels sort of event March 31. Love Hewitt will deliver meals to area residents in need. "I'm very happy to be working with Betty Crocker and the Bake and Take program," said Hewitt. "It's a wonderful way to raise awareness about the importance of giving back to people in your community by working with organizations that directly contribute to a person's well-being, not only by providing nutritious meals but also human contact and interaction."
New York University student-run ad agency Sparkplug has created a promotional campaign and event called Make Room for the Fit which promotes Honda's new subcompact Fit. The agency created a mocrosite that contains a rap-ish video that's so bad it's good or so good it's "bad." We can't decide. It all promotes an April 6 event at Gould Plaza where students can check out the Fit, grad a pizza from Mercato and crank up on Red Bull. If you're in the area, stop by and see what Sparkplug came up with. We'll will say it's far better than our lame college print ad for some Dodge we, or should I say my teammates, came up with.
To give its pre-Bratz Doll crowd something to do, MGA Entertainment has launch Yummi-Land, a cartoony site featuring the company's Soda Pop Girls Amanda Appletina, Belinda Banana Ana, Gaby Grapelina and Susie Strawbella. Are you overcome yet by the sicky sweetness of it all? Well, wait, there's more. Each girl has a little pet; Paris Peaches Pug, Kimi Kiwi Calico, Mimi Mango Calico and Cha-Cha Chocolate Chihuahua. Oh, and there's games and downloads and ecards and videos and shopping and contests and product and gumball machines and, OMG, secret messages! And, like, that music!! There's gotta be a Saturday morning cartoon hiding somewhere too.
Writing on his Coffee & Manipulation blog, Victor tells us about a promotion he saw on his way to work in San Francisco today. As he emerged from a transit terminal, he saw a collection of oranges atop a trash can with the stickers affixed to them which read "Godfather321.com." The URL turns out to be an Electronic Arts site promoting its new Godfather-themed game featuring Marlon Brando. Victor notes the significance of the orange lies in its representation of death in the Godfather movies.