While it takes way too much work to get to the payoff, this online game, tipped to us by Sanj and covered by Defamer, for Paul Walker's new movie, Running Scared, let's you play Paul Walker in a Grand Theft Auto-style game with the prize being...yes...to go down on Paul Walker's wife. Trouble is, you have to jump through age verification hoops, use a cheat code and play a bit of the game before you can bring the wife to a screaming orgasm. Not exactly the kind of movie promotion the MPAA will be fond of but the movie's target audience, horned up middle school boys will love it.
While we watched the Super Bowl, we marveled at the promotions for ABC's Lost, particularly, as Adrants reader Terry Heaton so thankfully reminded us this morning, the "Addicted to Lost" version set to the tune of eighties icon Robert Palmer's "Addicted to Love" which showed Palmer and his eighties girls on the TV where Jack and Locke watched that creepy video at the end of last season. Perhaps, it's because we already watch Lost, we liked the promos so much or, perhaps, it's because they were just really good.
To help promote its microwavable soup bowls, Progresso has launched Home Sweet Cube, an episodic collection of interconnected videos that form a soap opera of sorts. It's done up in a goofy style that stereotypically depicts office workers displaying odd behavior, The site, created by Publicis Dialog New York and to be virally seeded by Asa Bailey Advertising, features three episodes, each with three acts.
Rapp Collins created a promotion, linking its client Juniper/Barclay with US Airways to attract customers for its new US Airways Dividend Miles MasterCard. Customers had to sign on to the Us Air site to get 50-cent flights to various locations around the world...they earn frequent-flier miles on US Air while traveling. The first batch of 50-cent flights was scooped up yesterday within about 30-seconds. Fifty lucky winners snagged round-trip tickets to Rome for 50 cents.
The New York Times and "Jeopardy!" announced Monday an agreement between the paper and the quiz show under which the Times will offer a "Jeopardy!" Clue of the Day answered later on that day's "Jeopardy!" show or in the next day's issue of The New York Times. The Clue of the Day will appear adjacent to the "Tomorrow in The Times" box Monday through Friday and on Sunday near the "Information Directory," and will also be available online at nytimes.com/games.
As part of the agreement, The Times will be included periodically as a category on the television program. Also, the show's Brain Bus, staffed by the "Jeopardy!" Clue Crew, will appear Feb. 25 from 10a.m. until noon at the New York Times Travel Show, held at the Javits Center in New York City. A category called "All The News That's Fit to Print," about news articles and features of The New York Times, will be part of the simulated game played at the event. Clues in that category will come from various sections of the newspaper.
Our friends over at the Creative Liberation Intelligence Organization are at it again with a promotional music video to, one assumes, drum up more entries for this year's Clio's. Back in early December 2005, the group launched a very spy-like website using all manner of spy metaphor to create awareness of the Clio's. Take a look and let us know what you think.
"We've pretty much stopped with TV ads or radio ads or branded ads. It just wasn't worth it anymore. Online, there are just many more possibilities." That's a refrain we've hearing more on more over the next few years as marketers realize traditional advertising ain't all it's cracked up to be anymore. Amsterdam Tourism Board Internet manager Sebastian Paauw uttered that phrase when commenting on the Board's deal with BlogAds under which the Board, in connection with BlogAds, will send 25 bloggers to Amsterdam in exchange for ad space on their blogs. While the bloggers are not required to write anything about their trip, bloggers being bloggers, there will, no doubt, be a litany of posts covering their escapades during their five day stay.
The promotion, called "Bloggers in Amsterdam," calls for bloggers to be interviewed by the Tourism Board and provide the Board with one month of advertising on their blogs. The program is an extension of standard industry practices in which travel journalists are given a free ride so they can experience a destination and write about it.
MyPetFat, the folks that motivate weight loss by selling anatomically correct replicas of fat, have launched a free calendar that simplifies weight loss by offering visually stimulating daily reminders to aid those trying to shed a few pounds. With a bit of the fake fat and the calendar, weight loss sure looks less daunting than many think.
Lynx Deodorant has launch yet another one of its mysterious promotions. This one arrive via email with nothing more than an image of a hot chick and an invitation to click. Once clicked, we arrived at a site called Clickmore and had to...yes...click more. Upon clicking, a big window opened where a collection of world flag-clad asses presented themselves for us to choose from . Once we chose our ass, we were whisked away to a page that asked for our email and and a promise that all would be revealed February 13. When we clicked on another ass, however, we were whisked away to an MSN page that contained a bunch of videos. Sadly, we navigated away from the page before we were able to fully explore its content. Perhaps we found a little hole into what will actually be revealed on February 13. Unfortunately, no amount of ass clicking would return us to the MSN page so we'll just have to wait like everyone else.
Pepsi's Mountain Dew and Plum TV are getting together during the Winter X Games in Aspen January 26-30 to promote Mountain Dew MDX. During the games, Mountain Dew will sponsor nightly shuttles outfitted with cameras to capture nocturnal reveler's escapades to be broadcast on Plum TV in Aspen, Vail and on the Mountain Dew MDX Be Noctural site. Also, a party hosted by Mountain Dew MDX will be held at the Sun Deck on Ajax Mountain where antics will also be captured for Plum TV broadcast.
Stay tuned for videos from the event. We'll post them as we receive them.