OK, now we've gone too far. Are we really to believe that a washing machine needs a cleaning product to clean it when, um, let's be honest, it cleans itself every time it runs because, oh, WE PUT DETERGENT IN EVERY TIME!
Anyway, that little bit of logic hasn't prevented Tide from introducing its Washing Machine Cleaner product. Nor has it prevented Saatchi & Saatchi New York from exponentially overdoing a "dirty little habit" joke.
Because if we only advertised what people actually needed, there wouldn't be enough business to keep all those agencies and holding companies in business.
There are bizarre ads and then there is this ad from Netherlands-based Ziggo which is promoting computer security software. In the ad a seemingly unsuspecting guy in a coffee bar is innocently working on his laptop.
Suddenly, a woman in white Daisy Dukes hops on top of his table and does a little dance.
Watch what happens next.
In what could have been a far more hilarious take, though perhaps not as sweet, this Nestea commercial from Toronto-based Zulu Alpha Kilo has some fun with huge cans. In the ad, we have a teen professing her love to her boyfriend who, tongue tied and stymied, opts to put a huge can in his mouth instead of profess his love.
It's only awkward if you want it to be because is actually kind of sweet. But let's not let it slide that the other meaning of "huge cans" wasn't at least an afterthought during the creation of this ad.
In a classic and very funny implementation of the these-are-all-the-people-who-don't-need-your-product-which-is-exactly-why-you-do approach to marketing, BBR Saatchi & Saatchi Israel is out with a new ad for Coffee Shot.
The ad is a rapid fire onslaught of all the reasons why certain people don't need a shot of coffee and, of course, why you do. It's so rousing, you might not actually need a shot of coffee after watching.
This is, by far, one of the craziest ads we have ever seen. It's for Austrian delivery service Media Markt and we are drawn into a world in which, well, everything is upside down. People walk on their hands and eat with their feet. And because their hands are busy doing all the walking, Media Markt is there to, ahem, lend a hand.
When a metal cleaner/polish commercial begins with, "Hey, nice knockers" and, "Oh...looks like you could use some on your family jewels," you know your in for a serious dose of cheesiness.
And that's what we get in this Moon Pie Media-created ad for Tarn-X.
What do banks, yard sales and creepy Chucky-like dolls have to do in common? Nothing unless you are Colorado-based FirstBank. With help from TDA_Boulder, the bank is out with a super creepy ad in which a guy finds a doll at a yard sale and the old lady who's selling it says he can have it for free.
But, as we soon find out, free isn't always a good thing. Unless, of course, we're talking about free checking from FirstBank.
Coming to the aid of Croatia which currently suffers 50% unemployment among the country's youngest workers and the other 50% who are doing all they can to stay afloat, Orangina, with help from Achtung, has brought its brand of crazy to the workplace Dollar Shave Club-style.
There's a guy. And he's walking and talking. There's gymnists. There's midgets. There's bikini-clad hotties. There's a marching band. There's a Llama. There's puppies. There's a guy cut in half. There's a magician. There's a mini marachi. There's a kissing booth.
We didn't read all the subtitles but it sure looks like an awesome work productivity effort. Hope it works.
This is brilliant. And yet, such a sad indicator of how stupid people are. DDB Brussels is out with work for Neutrogena's new Cloudscreen sun protection product. Why Cloudscreen instead of sunscreen?
Because even though people know that UV rays can still get to you through clouds, they are too stupid to use sunscreen on cloudy days. So Neutrogena just repackaged their same old sunscreen product and called it Cloudscreen.
Now when idiots go to the beach on a cloudy day, they now have a product they can understand.
So it's a well known fact that most beer commercials portray their subjects as sex-crazed neanderthals or idiotic buffoons. This Garigista ad entitled The Hipster Hijacking takes the second notion to an extreme.
The ad gives us a collection of stereotypical hipster characters who, after spying a truck full of Limited Edition Garagista, go on a rampage, assault the truck driver and make off with the beer.