"Dude ... I think the tennis player in that ad just totaled your car with his oversized ball."
"Sucks, man. Wanna play tennis?"
"Sure. But before we go, let's buy proper footwear at K-Swiss."
Orchestrated by TriBeCa for the Roland Garros French Open in Paris. More photos here and here.
Fun facts: Maybe because it's French, TriBeCa calls it "ambush marketing," not "guerrilla marketing," and the goal was to create a "Wahoo Effect."
I'm not really sure what "Wahoo" is ("Yahoo" without the awkward "Yang" association?), but maybe it has something to do with how people open their mouths and make no noise when they see something like, say, a car smashed by a giant tennis ball.
Via the hip cats at in:fluencia.
I knew this webmaster who was out in the forest one night with her digicam, taking shots of the landscape, when suddenly she realized there was something in the picture that wasn't there in real life.
"It was a UFO," she insisted, "just floating in the sky, perfectly still. And I could only see it in the photos I took."
I called bullshit at the time. But since then, Julius von Bismarck -- a seriously Che Guevara-looking dude -- invented the Image Fulgurator. It senses when a flash goes off, then projects an image onto the pictures people took.
See it in action.
JWT plans to run a spot in Mad Men's upcoming DVD set, spelling MAD MEN out with letters and logos from its client roster. Tagline: "Making brands famous since 1864." See it right here.
"All I'm looking for is a nod of the head and recognition for what JWT is," CEO Bob Jeffrey whines. Which begs the question: from who?
To answer that riddle, AdWeek gleaned perspective from Chris Vollmer, a Booz Allen-based media guy: "It's an industry play rather than a consumer play, because I can't see how it would make sense to a consumer."
Aww. JWT needs a shoulder-punch from its peers. Before leaving work today, call your nearest JWT creative and tell 'em you really like what they're doing with, I don't know, Kit Kat.
The three consciously-casual males at left aren't new contenders for The Bachelorette.
They're competitors in Priest Academy, a French web-based reality show brought to you by the humble servants of the Besancon diocese.
A source in France said the premise behind Priest Academy is to encourage more men to become priests because there's apparently a shortage. Adrants reader Olivier Mermet, who sent us the link, exclaimed, "And do you want to know the worst about it? This is F***in' true stuff!!"
Indeed. The first episode, which debuted on June 12, generated 90,000 views.
For more social media fun and games with your immortal homeboy Jesus, check out the Pope blog. And hey, it's never too late to score one of those rad WWJD wristbands.
ooVoo, a six-way video conferencing site that most of us used exactly ONCE -- and probably never again -- is converting to a paid model for PCs, according to an email from Deb Wiseman of Crayon.
Users that participated in My ooVoo Day in February get a month of free use. Mac owners, expect to cash in on that glorious month in a year -- which is when Mac joins the paid model.
Options on the ooVoo site now enable Windows users to "purchase ooVoo options." The charge could be per-use, per-person or time-based; Windows users, any insight?
Aaaanywho, Deb's email is below. And if you're in a nostalgic mood, check out the My ooVoo Day commemorative video.
UPDATE: Deb responded to this post with a detailed purchasing plan (see comments). It's a lot to swallow but at a glance it seems to make sense. One cannot live on sponsorships alone.
Three-person video chat will continue to be free, along with "unlimited one-minute video messages" -- the audiovisual version of Twitter.
Today, not more than a few hours after word of George Carlin's death spread across the internet, this atrocity arrived in the Adrants inbox:
"Today, we learned of the passing of comedy great George Carlin, an unintentional champion of freedom of speech.
Over the years, the discussion of WHAT CAN BE SAID on TV has raised eyebrows, and court gavels. From "period" to "pregnant," how are companies talking to their audiences these days and how has it changed since years before.
An editor at [redacted] is available for commentary on this new media culture, including:
Here's to hoping weepy bobby soxers, blood-splattered chicken and scowling Brits get your appetite going. This spoof trailer for pulp film Night Hunger is an (unofficial!) ad ploy for guess-which-fried-chicken-company. (Catch subliminal branding action around 1:25.)
The film was shot by director Ben Whitehouse of RSA Films, the parent company of Little Minx -- the wild and wonderful folks that hope to make film gods out of ad directors. Guffaw.
Remember when Half.com and the DISH network got two towns to rename themselves after their brands? It's a terrible move for the high school football teams, but consider the perks! -- free computers, free cable, free money? You might change your name too.
With help from agency Cenergy, Jolt got Barrow, Alaska to change its name to Jolt. The town got neither cash nor technology in exchange. They got cans of Jolt on June 20, the longest day of the year.*
That lowered the standards significantly.
At left is a shot of some Barrow/Jolt townies with their fancy new moniker. The man in blue is the Mayor. Don't they look energized?
When you're up on scaffolding dealing with the details of erecting a billboard, it pays to occasionally step back and view the big picture. In this case, the giant "cock" lording over those attending the Will Smith Hancock movie premiere last night in London's Leicester Square.
Well it's not the Agency.com Subway video, except for the bookends which feature Exaggerated Ad Dude (Charlie Anderson), but it's still filled with enough bravado, though subdued, to cause ugly Agency.com memories to rear their ugly head. In the video, Saatchi & Saatchi X employees describe a campiagn they did for Wal-Mart and Old Spice and why that project makes them worthy of additional and broader Old Spice work.
The ladies will love cute, unassuming Creative Guy. Until, sadly, he starts spouting blatherific business babble likely written for him by some account guy.