- David Griner of AdFreak reveals the promotional origins of that one office freakout video. You should thank him; it involved interpreting Russian. (Well, no, not really.) Also, Angelina Jolie is a factor. Collective ooOooOooh.
- Traffic scores the $185 million Mitsubishi account. Meanwhile, the Michelin Man gets cozy with TBWA\Chiat\Day. Awwww.
- Beef and vegetable not doing the job? Treat yourself to cock flavoured soup mix. Just like mama used to make.
- France's Le Figaro was given promotional access to As if Nothing Happened, the latest album by Carla Bruni, the only First Lady we've ever seen naked. Her musical interpretation of Nicolas Sarkozy: "You are my junk. More deadly than Afghan heroin. More dangerous than Colombian white ... My guy, I roll him up and smoke him." SRSLY?
- Renetta McCann is "not joining the Obama campaign -- in any manner." Well, Renetta, Peter denied Jesus not once, not twice, but thrice. That didn't make them any less chummy.
What? What? What? Universal Motown just did this yesterday for Ashanti and now Mike's Hard Hard Lemonade? Please. Make it stop! While it is kind of fun to see your own image (even if it is an old, crappy one) affixed to a faux news story under the guise of a marketing promotion, these things are getting tiresome.
Of course, they're only getting tiresome to those of us who write about this stuff 24/7. Perhaps "normal" people actually like this stuff. Ya now, it's the "Ooo, Ooo. Look ! I'm on TV!" Yea. It's for all those idiots that stand outside the GMA studio in the morning waving like lunatics to the camera. Yea. This is for those people. And, since there seems to be a lot more of those wackos out there than us more refine advertising types, it's clear this personalized, faux news report thing has legs. Nice ones.
So when Will Ferrell and Chris Kattan did it in A Night at the Roxbury, it was kinda catchy. When two Belgian dudes (ok, actors Ryan Northcott and David Hayson) do it for Car Dance Party Simulator - created by Happiness Brussells - for the Aygo, it's not quite the same. Oh it's weird and mildly entertaining but lacking that Ferrell/Kattan vibe.
Of course, if you don't like these guys you can check out all the other submissions which are equally as goofy.
Still. I watched it three times. Clearly, I have a problem.
MGH, Inc. put together this vintage-style ad for Ocean City, Maryland. In it, Mayor Meehan of Ocean City -- who looks a lot like William Shatner -- tells you the ocean will evaporate in one billion years.
...And that's why you should book a trip to Ocean City NOW! *insert laugh track*
Le yawn, dude. But apparently the ad has many appealing layers (including use of the Mayor). One of the YouTube commenters observed that the ad was done in the style of the fictional LOST Hanso Foundation. And another person thought the ad had a GEICO feel.
See the Ocean City promotional site, More Fun Here.
- FunAdvice mashed up top search engine and soft drink brands, under the premise that search engines today inspire us the way colas once did. Hrm.
- Hitler plays the fated Hillary in this emotional Nazi interpretation of the Clinton/Obama nominee race. The best part is when he shouts "The DNC has thwarted my destiny!" while the women tremble in his midst. It wasn't as funny as Hitler Gets Banned though.
- Legal Sea Foods' "Fresh Fish" ads piss off the easily-rattled Bostonians. The MBTA decided to pull the ads after Green Line workers took offense to them. (Some ads said things like "This conductor has a face like a halibut." Touchy much?)
- Penis advertising gets you everywhere. Especially if you're Dov "The Colonel" Charney. Horrors.
- Build-a-Bear Workshop is partnering with Sanrio to let kids build Tropical Hello Kittys. "Tropical Hello Kitty's sun-kissed look is perfect for summer and we're certain that she'll be a big hit," says Dave Marchi of Sanrio. But will that sun-kissed pelt betray her age?
In one of the more interesting methods of attempting to illustrate the waning worth of newspaper advertising, a Gyro-created fake ad campaign for the Philadelphia Inquirer features the fictitious airline Derrie-Air which, in an effort to be carbon neutral (fuckin' buzzwords), promises to plant trees to offset the pounds of carbon its planes spew into the atmosphere.
Q: What's worse than hearing Kathy Lee Gifford say "Bling bling bling"?
A: Hearing a professional voice over artist say "Booyah for Boolean!" And you can thank Revenue Science for that little sphincter crunch you just did.
Ever see that puppet show Thunderbirds? Revel quietly while Brains, its token geek, rocks out to Rhythm is a Dancer for Drench bottled water. Tagline: "Brains perform best when they're hydrated."
(Technically speaking though, wouldn't a "Drenching" be bad for our little wooden friend?)
The spot sparked a passionate discussion on BBC's Ad Breakdown about whether Brains sold his soul to the "commercial puppet master" or is just having a "joyous moment." Also, a bunch of people don't get what a dancing Brains has to do with bottled water.
That's understandable; then again, I'm still trying to figure out how Cadbury's gorilla ad sold chocolate. The Consumer is a fickle animal.
It's sort of thoughtful that State Farm feels compelled to pander directly to both mainland Asians and Pacific Islanders.
The question I really want answered is, who left that rug in the middle of the driveway?
Via Gawker and Multicult Classics.
- Crocs launched a travel site, Cities by Foot. Designated Crocs-wearers explore cities like Denver, New Orleans, San Francisco and Vail. Every once in awhile you get a close-up shot of their feet.
- This guy travels to India to remedy his PC pop-up problem. Hijinks ensue. My favourite line: "Just tell them to unplug it, and PLUG IT AGAIN!" Cut to the song.
- Apparently 50 Cent is social media savvy.
- The British government tries scare tactics to keep kids away from knives. They also plan to give out postcards featuring mutilated body parts.