Sweden Unleashes Even More Weird McDonald's Commercials

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Back in January, after viewing a crop of really weird McDonald's commercial from DDB Stockholm, I wrote, "OMFG! WTF? We don't know what drugs they use over in Sweden but, damn, we want some now! Or at least we want to know what goes on inside the minds of DDB Stockholm Copywriter Magnus Jacobsson and Art Director Frederik Simonsson who created these three off-the-charts whacked ads for McDonald's."

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by Steve Hall    May-20-08    
Topic: Best, Brands, Commercials, Strange



Ad Claims Blogging is 3,000 Years Old

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My pal Ariel Waldman over at Shake Well Before Use found this ad for Travel Alberta in San Francisco's MUNI (subway) stations which ask the question, "Who knew blogging was so popular 3,000 years ago?" to which Ariel posits, "Apparently, Canadians believe blogging stands for stone-logging." Hmm.

by Steve Hall    May-19-08    
Topic: Outdoor, Strange



For A Good Time, Visit PickupPal

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Back in the day, if you wanted a ride home from college for the holidays, you'd slap up your request up on a bulletin board somewhere around campus or check that same billboard for those already heading in your direction. That's "so yesterday" as one Disney pop starlet used to sing. Now, we have Web2.0-friendly PickupPal.

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by Steve Hall    May-19-08    
Topic: Online, Social, Strange



'What's This? Oh. It's a Body, Bloated in the Sun'

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Somewhere in the bowels of my memory is a man with a 'fro, a soothing voice and a paintbrush. As a kid I watched him on TV, mesmerized as he effortlessly whispered magic onto his canvas.

Right about now, though, I'm wondering whether those gripping pastures and endless telephone lines were not actually thinly-veiled and mildly traumatic messages about ethnic cleansing.

I like how at the end he gets all sinister and hisses, "We're almost done here, aren't we? No. It's never done."

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by Angela Natividad    May-19-08    
Topic: Cause, Good, Online, Spoofs, Strange, Trends and Culture, Video



Who Needs to Win A D&AD When YOU Can Buy One

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Hmm. Apparently we don't need awards shows any more. This "spycam" video catches famed UK creatives BBH's Rosie Arnold, TBWA's Steve Henry, BBH's Sir John Hegarty, M&C Saatchi's Tiger Savage and others shopping the Berwick Street Market in Soho, London for their own D&AD Pencils. Ah ha. So that's how so many awards find their way to the shelves of creative's offices the world over.

by Steve Hall    May-16-08    
Topic: Industry Events, Strange, Video



'Hairy Lollipop Smoke. Don't Breathe This.'

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This Dibs commercial depicts the giant lollipop's fall from grace. It starts out a snack food, becomes a hair remover, and ultimately ends life as blender fodder. Its sad descent is meant to highlight Dibs' desirability.

The ad also includes guest appearances from the "Will It Blend?" guy and some dude from ER.

Steve loves likes this spot (albeit under the gentle influence of vodka and caffeine). I feel sort of nauseous: I'm at a cafe, and there are blenders, and something in the air really does smell like hairy lollipop smoke. But maybe that's just burnt coffee.

by Angela Natividad    May-16-08    
Topic: Brands, Commercials, Strange, Television



Mazda Goes Mod Way, and Slightly Out of Cultural Coherence, with 'How Dare You!'

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Tearing a page out of Dell's playbook, Mazda's latest spot features sinister robotic women with a minimalist sense of style. Watch as they pursue a cherry-red Mazda 3 with hive mind perseverance, then attack it with off-white paint.

The car sits a moment, bathed in the colour of hotel linens, then scrapes to a start and washes the world in red -- including its (possibly Vicodin-dazed) antagonists. The premise is to fight conformity ... but it looks like one monochrome universe just makes way for another.

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by Angela Natividad    May-16-08    
Topic: Brands, Campaigns, Commercials, Strange, Television



Hey, Mom. How About Exchanging that Dignity for a Month's Worth of Free Brownies?

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In hopes of selling, I don't know, more sweet potato casserole through May, Boston Market is trying to turn Mother's Day into a month-long event.

Visit The Moms Party to check out the campaign. And if you really want to make the matriarch cringe, upload her picture into a "President of the Moms Party!" poster.

It could always be worse.

Anyway, all members of the Moms Party will get free desserts with purchase through May at Boston Market. The more views your mom-inate (get it? Like "candidate"?) poster receives, the more likely your mom is to become the party leader.

Horrors.

by Angela Natividad    May-15-08    
Topic: Campaigns, Promotions, Strange



Pepperidge Farm Gets Racy. Or is it Racist?

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In a lengthy analysis of a recent Pepperidge Farm print ad for the company's Milano cookie, Beyond Madison Avenue in which such details as "soul mates" versus "soulmates" are examined, the writer points to another take on the ad, from 360Nu.com, which...wait for it...calls the ad racist. Yes. A racist cookie ad.

It seems there may need to be a WTF category added to Adrants to house all these idiocies. However, before immediately tossing this off as yet another case of Chronic Overthink, the 360Nu writer offers interesting commentary on marketing, advertising and packaging as they relate to the reflection, creation, perpetuation or racial stereotypes.

Using two examples, angel food cake with white frosting over black cake and Devil Dogs with black ...stuff over the white, a corollary is made between the white over black as positive and the black over white as negative (devil).

Whether or not you decide to file this away in your own personal WTF category, you should at least read the piece firts. Then you can label the writer a crack pot or an insightful genius.

by Steve Hall    May-15-08    
Topic: Opinion, Strange, Trends and Culture



Fair Trade Groupies Toss Wares in Aisles Six and Seven

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The Max Havelaar Foundation, a coalition of fair trade producers and initiatives worldwide, is using this video to promote fair trade practices.

I'm not really sure what's going on, aside from that a bunch of subversives seem really unhappy with what they're finding at the grocery store.

Alternatively, they could just be looking for buddies to play catch with. Reason #458 to take up Ultimate Frisbee.

by Angela Natividad    May-14-08    
Topic: Cause, Guerilla, Online, Strange, Video










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