I'm not really sure what to say about "Spare a Rib" for KC Masterpiece (agency: DDB, SF). I guess I'd argue that if some guy solicits you for food with a catchy chorus, then compels everyone around you to leap up and perform choreographed dance moves, you should probably leave, because that's some unnerving Pied Piper shit, and we all know how that story ended.
Oh, and nice touch with the ragey guy breaking his banjo over the anvil.
In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block. All will be male, and all will be slightly left of your comfort zone.
These unlikely Good Samaritan scenarios highlight the Pilot's merits: rearview camera, navigation with voice recognition and "surprising" fuel efficiency. None of that is terribly unique, but all of it is now lodged in my brain, if only so I can turn the ads into slow-night bar fodder.
But wait! There's print stuff too. See Youtility and Ride Ready, which are less creepy, but also less interesting. Agency: RPA.
I will admit I did not "get" this Mother New York-created Mother's Day video at first. I figured it was yet another sappy ode to a holiday that demands men to, in one day, must express their appreciation for the mom in their life with trite ditties such as a card or a meal at a restaurant as opposed to the daily verbal appreciation that truly expresses appreciation.
Um, open your mind? Facial reconstruction? Experience the beauty of music? Be kind to animals? Kill your kid by blowing off his head? Some campaigns occasionally cause a serious case of WTFness. This one from Bilioteq Creative books goes so far beyond WTF that after seeing them maybe, akin to the ads themselves, you'll tear off your face and rip out your brain forever leaving behind any chance you'll ever again have to be faced (ooo...was that a pun?) with the challenge of harming your brain cells interpreting WTFness such as this ad campaign from South Africa's FoxP2.
Well it's about time for some equal time. Why should commercials which involve cars, water and soap suds combined into a slow motion sex-fest be reserved exclusively for hot young women in tiny bikinis that barely cover their pulchritudinous curvaceousness? That's just so...sexist.
Thankfully, Subaru knows this and has left thong-clad females out of it's latest Forrester commercial in favor of...yes...hot, sexy, belly-jiggling sumo wrestlers. What fun! Oh come on. You know a jiggling belly can be just as hot as jiggling breasts, right?
- Check out the projections on the fauxreel website. Not quite sure what they're all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets.
- Dentsu Canada's got fauxreel plastering Vespa Squareheads -- Millennials with headlights and mirrored antennae, essentially -- all over Canada.
- MoveOn has finally tapped a winner for its Obama in 30 Seconds campaign. It lacks the flair of the will.i.am mashup, and it's obvious the video was picked because the subject is a converted Republican. Also, MoveOn wants $200,000 from you to help air it.
Oh look! It's yet another blah, blah, blah with a mini-skirted girl with blah, blah, blah, hiking up her skirt to blah, blah, blah, so we can see her legs to blah, blah, blah and to see the message on her thigh that blah, blah, blah for Dextro Energy which blah, blah, blah.
You know her from that iPhone bill video. You love her for all the weirdly wacky videos she's made since. Justine Ezarik a.k.a iJustine, famous for, well, being internet famous, in another weirdly wacky video takes on, Gary Brolsma a.k.a. Numa Numa for booting her out of a chat room.
Apparently, Gary didn't like what Justine had to say in the chat room so she was slapped with the message "ijustine was blocked from the chat for inappropriate behavior." Ouch.
Oh for fuck's sake. Get over yourselves! You want to sue because a marketer pokes fun at your business? Can we just kill all the lawyers now? Or, rather, the stupid laws that enable them to file lawsuits for the most ridiculous reasons?
OK, so no lawsuit has yet been filed but Rico Gerardo, owner of the San Francisco restaurant Taqueria, wants to talk to his lawyer because Comcast SportsNet has placed an as near his restaurant which reads, "I don't know where a good burrito is, but I know where the A's are"
This Cabana Cachaca campaign with shots of a naked woman juxtaposed with a liquor bottle has been covered everywhere. So why would Adrants cover it now? For the sake of completeness and journalistic integrity, of course. Oh, and to fulfill the required daily quota of hot, barely dressed woman who appear in advertising for no apparent reason. Enjoy