In a lengthy analysis of a recent Pepperidge Farm print ad for the company's Milano cookie, Beyond Madison Avenue in which such details as "soul mates" versus "soulmates" are examined, the writer points to another take on the ad, from 360Nu.com, which...wait for it...calls the ad racist. Yes. A racist cookie ad.
It seems there may need to be a WTF category added to Adrants to house all these idiocies. However, before immediately tossing this off as yet another case of Chronic Overthink, the 360Nu writer offers interesting commentary on marketing, advertising and packaging as they relate to the reflection, creation, perpetuation or racial stereotypes.
Using two examples, angel food cake with white frosting over black cake and Devil Dogs with black ...stuff over the white, a corollary is made between the white over black as positive and the black over white as negative (devil).
Whether or not you decide to file this away in your own personal WTF category, you should at least read the piece firts. Then you can label the writer a crack pot or an insightful genius.
The Max Havelaar Foundation, a coalition of fair trade producers and initiatives worldwide, is using this video to promote fair trade practices.
I'm not really sure what's going on, aside from that a bunch of subversives seem really unhappy with what they're finding at the grocery store.
Alternatively, they could just be looking for buddies to play catch with. Reason #458 to take up Ultimate Frisbee.
- Fast Company loves itself some Alex Bogusky. Enough to compare him to Jesus. No word on whether the author washed his feet with her hair.
- Shelf that silly Microsoft morale video. "It's here and it's hot! Home Depot Solid Gold!"
- To combat the eBay suit, craigslist countersues. Then the nanny found their babas and put them down for a nap.
Having generated reluctant admirers with its "Ugly can be beautiful" campaign in 2005, Crocs now gives us "What a Croc!" -- which has guts in spades, and occasional moments of flair, but is otherwise far less coherent.
See insane screaming man and the pretty pretty princess. The latter is the result of a collabo between Crocs and Jibbitz, self-styled "the official Crocs shoe charm." And you thought those Godforsaken mules couldn't get any uglier.
Thanks AdFreak for bringing "What a Croc!" to our attention.
I'm not really sure what to say about "Spare a Rib" for KC Masterpiece (agency: DDB, SF). I guess I'd argue that if some guy solicits you for food with a catchy chorus, then compels everyone around you to leap up and perform choreographed dance moves, you should probably leave, because that's some unnerving Pied Piper shit, and we all know how that story ended.
Oh, and nice touch with the ragey guy breaking his banjo over the anvil.
In specific, the Honda Pilot will steer you into the path of geriatric ballooning nudists, jetpack users and at least one guy trapped in a cement block. All will be male, and all will be slightly left of your comfort zone.
These unlikely Good Samaritan scenarios highlight the Pilot's merits: rearview camera, navigation with voice recognition and "surprising" fuel efficiency. None of that is terribly unique, but all of it is now lodged in my brain, if only so I can turn the ads into slow-night bar fodder.
But wait! There's print stuff too. See Youtility and Ride Ready, which are less creepy, but also less interesting. Agency: RPA.
I will admit I did not "get" this Mother New York-created Mother's Day video at first. I figured it was yet another sappy ode to a holiday that demands men to, in one day, must express their appreciation for the mom in their life with trite ditties such as a card or a meal at a restaurant as opposed to the daily verbal appreciation that truly expresses appreciation.
Um, open your mind? Facial reconstruction? Experience the beauty of music? Be kind to animals? Kill your kid by blowing off his head? Some campaigns occasionally cause a serious case of WTFness. This one from Bilioteq Creative books goes so far beyond WTF that after seeing them maybe, akin to the ads themselves, you'll tear off your face and rip out your brain forever leaving behind any chance you'll ever again have to be faced (ooo...was that a pun?) with the challenge of harming your brain cells interpreting WTFness such as this ad campaign from South Africa's FoxP2.
Well it's about time for some equal time. Why should commercials which involve cars, water and soap suds combined into a slow motion sex-fest be reserved exclusively for hot young women in tiny bikinis that barely cover their pulchritudinous curvaceousness? That's just so...sexist.
Thankfully, Subaru knows this and has left thong-clad females out of it's latest Forrester commercial in favor of...yes...hot, sexy, belly-jiggling sumo wrestlers. What fun! Oh come on. You know a jiggling belly can be just as hot as jiggling breasts, right?
- Check out the projections on the fauxreel website. Not quite sure what they're all about, but watching people alter billboards at high speed can easily kill about four minutes. Without regrets.
- Dentsu Canada's got fauxreel plastering Vespa Squareheads -- Millennials with headlights and mirrored antennae, essentially -- all over Canada.
- MoveOn has finally tapped a winner for its Obama in 30 Seconds campaign. It lacks the flair of the will.i.am mashup, and it's obvious the video was picked because the subject is a converted Republican. Also, MoveOn wants $200,000 from you to help air it.