Well, damn! Who knew choosing an eyeglass retailer had anything to do with adoption? With nothing more than a black and white still over which the camera pans and the tagline, "we want you to see more," Arnold explains Pearle Vision is now the place to go if you're considering adoption.
To be fair, it's all part of Pearle's ongoing campaign as Arnold's Meredith Vellines explains, "The 'I have seen' campaign has been running since July 2007 and illustrates how Pearle Vision values the importance of sight and improves people's lives by helping them see the world better. All of the creative elements, including the television, are shot in black-and-white by famed fashion and art photographer, Donald Graham, whose work is in the permanent collection of the Metropolitan Museum of Art in New York and the International Center of Photography."
- This Korean bidet commercial looks more like some freakish S&M high colonic fantasy than the toilet ad it is supposed to be.
- Love this! Coolspotters is a new site that tracks which products are used by which celebrities so you, too, can choose your cool.
- MSN Sync video review of $299 v-book laptop explains how Windows XP can be installed using a USB stick with instructions found on Google...oops...MSN Live Search.
Oh the games people play to get their name in the press or to land that dream job. For Yutaka Tsujino, the "disastrous" two years he spent at Crispin Porter + Bogusky wasn't enough to quench his creative needs. Now, after dubbing himself the World's Worst Copywriter and launching Yutaka Sucks, he's landed a job at Seattle's Creature because, well, Creature Co-Founder and Creative Director Jim Haven thought the job search effort didn't suck.
In the press release which had to be a nice break for the writer from the daily grind of monotonously shilling corporate dreck, Haven said, "Rarely do these kinds of stunts work unless they are brilliant. After visiting Yutaka's website and learning about his background and experience, we knew he was a perfect fit for Creature. We thought he was hilarious."
Remember the first time you asked your parents how you were born and they went into this awkward explanation that made you feel all freaked out? Well, now there's therapy to rid you of those nagging memories and it comes in the form of a "video" for MTV.
While everyone is clothed in the video, all the humping, grinding and moaning might not be the sort of thing you want to view anywhere near that director of yours who thinks you're busy at work crafting the next great Cannes-worthy piece of work.
- It's got to be a creepy thing to use one's daughter's ass in one's corporate advertising but there it is: the ass of 36 year old Laurie Adams, daughter of Georgi vodka CEO.
- Following AdWeek, MediWeek has unveiled its new website which mirrors the look of the new AdWeek quite closely.
- Previously a no no, yesterday's change in Google's terms and conditions now allows brands to mention competing brand names in their ads.
Optimum Online continues its freakish frivolity with a new commercial that's as over the top as all the rest. In this one, we get a dolled up housewife getting her thing on as she sashays about the house singing the virtues of the company's triple play offer while supported by back up singers.
Yes it's over the top but if you know anyone that gets this excited about their cable/internet/phone service, please, please, please let me know. I simply have to meet one of these people in person.
From favorite new site, Photoshop Disasters, comes this oddity. On Swedish lingerie site, Mer Kroppanara Mode, a model is seen wearing a bra that isn't meant to cover the breasts, rather to simply support therm. The model's nipples have been erased leaving her with odd looking, nippleless breasts.
A Jordache ad featuring Heidi Klum did this back in March and it was equally disturbing. Breasts have nipples. Are we suddenly supposed to believe they don't? Quick freaking us out, people! See the full on freakishness here.
There's really nothing else to say about this Mentos site on which you can choose a hottie of your liking, pop a Mentos and then have a virtual tongue twirl with the girl. Except, of course, to say that if you actually do go through with this, place your lips on your screen and embrace your computer like you've been missing the love for weeks, you are one sick sicko!
If you're one of those beach police dudes, you might want to make sure you take your keys out of your little beach cart before you inform a beachgoer they're on a private beach lest you want an angry walrus to drive off with it. That particular scenario is part of a Saatchi & Saatchi LA-created campaign for the beach protection cause group Surfrider.
Along with an amateur-style video with the walrus antics, which, let's be honest, is pretty lame, comes seafood packaging placed in local farmer's markets which don't contain fish, rather various collections of trash collected from the beach. Not exactly the sort of thing you'd want to see when digging through the cooler for that prefect cut of fish.
The Calgary Zoo is running a warped print campaign that depicts how animals must see people -- and their drool-worthy spawn -- from within the steel cages.
Might make you think twice about parading your kid around all the lions, tigers and bears. Ads of the World has more.