When a screen shot and a video of a waitress with huge boobs bulging out of her top (yea, yea, yea...you're sick of boobs but as we've always said...we don't make this stuff, we just write about it) arrives in the inbox along with some cryptically teasing copy, interest peaks (not that kind of peak, sicko). So here's what was sent:
"I think I need to talk to you about something."
"Yeah? What's up?"
"You know my new Mercedes? It's haunted."
"You'll have to elaborate on that."
Jun Group is disseminating this video where Steve Nash falls down on the court and gets all kinds of broken. Then he's put back together, bionic-like, by a black Dr. Strangelove with ostentatious taste in shoes.
The moral of the story is, BUY NIKE. Or recycle. Or something.
...And Jagermeister's going for the glory. If in doubt, consider the curly straw action that ends each spot in these anti-Jager commercials. The logic, via Philipp and Keuntje GmbH:
For 6 years now Jagermeister has been positioned as the THE WILD DRINK. So our idea was to show the brand the way it is not, rather than the way it is. To do this, we developed a fictitious product - the exact opposite of Jagermeister: NotJagermeister.
"NotJagermeister." I guess Pixie Love Juice was taken. I only wish I'd been better prepared for the sparkly cock thrust. But that's the thing about zealous penises. They always hit you when you least expect them.
It's funny about York Peppermint Patties. They're delish -- but, as with Andes Mints, I never actually ate one unless it came out of a complimentary candy bowl. Who actually buys them for casual snacking purposes?
Anyway, here's a Fark spoof for York. Something about a dude being bummed over his girlfriend, and life being better in black and white. Mainly there's eating and soft, soft whimpering.
- The new Honda Accord is so lame that RPA had to use an image of its own creative team, gawking at the car, as part of an outdoor wallscape.
- American Express has launched Members Know, an "insider" travel community that, in trademark AmEx style, manages to be both elitist and bland. Also, there are INSIGHTS. And TAG CLOUDS. And the word BETA.
- Interactive firm ROKKAN redid the Gnarls Barkley site to reflect the duo's dynamism and harmony. (You know, like OutKast, but without Andre's mood swings.) The site includes a pretty awesome pop-up video player. In fact, it's pretty awesome all around.
Just how can a guy be expected to concentrate on work when a giant pair of bulbous breasts hanging pendulously from an incredibly hot model suddenly spill forth from a billboard image found on Flickr? Even more disconcerting is expecting a guy to physically walk past this giant pair of bulbous breasts without experiencing at least a tiny bit of "DAMN! I want sex right now!" urgency.
Is this how we sell clothes to women? By making guys horny? Clothing sales...horny guys. That's a total non-sequitor. A hot mess if you will. Yes, leave it to Sisley to temporarily hamper the day's productivity causing all men who come into contact with this billboard to revert to a sex-starved high school boy. Damn!
Oh yea. Let's make fun of them hillbilly types with their funny accents, horrible fashions and disgusting stomachs. Oh and their freak child who lives in the basement and eats all the time until...yes...until she get fed Hot Tub Chicken. It's all good, though. Oh, but Chore is spelled C H O R E. Not C H O I R as in Choir.
Some spots need to be viewed over and over again to be truly appreciated. Others, like this All Bran Honey commercial, need to be viewed over and over again get past staring at the unbelievably gigantic nipples protruding through the shirt of "Tall Jan" ... to truly appreciate what the hell the ad was trying to sell.
Apparently it's a word play on All Bran is delicious versus Tall Jan is malicious. Whether or not the "protrusive" scenario was intended or not, it achieved repeat viewership and what more could a marketer ask for?
Is it wrong to think this Amnesty International sex trafficking ad is just a tiny bit hot while at the same time realizing it's a clever representation of a reprehensible practice? Please! Don't confuse. It's like those ads where young girls with huge boobs are used to convince you underage sex is a bad thing while making you want to have sex at the same time. (Not with the underage girls in the ads, mind you. Contrary to popular belief, even I know the difference between right and wrong.)
The ad, created by Switzerland's Walker, does catch the eye and that's half the battle in this game. But like the underage sex ads, it creates an uncomfortable awkwardness. Maybe that's a good thing. Perhaps it causes one to feel a bit skeeved. Trouble is, the people who engage in this reprehensible practice, after seeing the ad, may simply be more motivated to find the next young, hot thing to trade like a piece of property.