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We saw this video floating around somewhere a week or so ago but, surprisingly, didn't write about it. Maybe because it's so horrific. Maybe because we wanted to spare you digitally gouging your eyes out as you watched it. Maybe because we want to make believe ever human being is super hot and perfect in every way.
Alas, it's hit our inbox again and we feel obliged to share. Created by Armando Testa, it somehow sells potting soil.
Thinkbox, an advocacy group for commercial TV in the UK, is out with a new commercial created by The Red Brick Road. The ad features Harvey the do, his best friend, Rabbit, and the dog's owner who, mistakenly, decides to throw away Harvey's rabbit. But Harvery has the power of television behind him and uses it effectively to convince his owners that Rabbit is here to stay.
Fashion brand River Island is out with yet another one of its kooky videos featuring their famed voice over guy who speaks to models as they figure out what do do with various props including a sock, a pineapple, a cucumber, a toilet seat, a lollipop and other random items.
Somehow this sells clothes.
We'll just let the press release do the talking for this one: "The campaign is targeted towards the post-college young male. As a young graduate, they start to realize how routine their life is becoming. Because they are going in an endless cycle, nothing out of the ordinary happens. A routine beer for this demographic to order would be a "Light" beer in a brown bottle. A break from tradition would be something different - like ordering a Corona Light. When you break your traditions, the possibilities for the rest of your night are endless."
The result? Odd. Weird. Interesting. Right on target, actually. From Goodby Silverstein & Partners.
Earlier this week, Run For Your Lives, an organization that hosts a "zombie infested 5K obstacle course race," placed an ad in the Wall Street Journal with the headline, We Will Bury You. The ad promised three people the chance to win a free funeral. Actually, the ad promises $5,000 which will be sent to the winners immediately. We guess it's up to them whether or not they set aside the money for funeral expenses or blow it all on a vacation.
The stunt is to promote the organization's races which occur in several locations over the course of the year.
OK what is it with these foreign ads that all look the same? The ads consist of a giant, provocative, beautifully photographed image with minimal copy and a logo in the lower right or left corner. Did they all go to the same ad school? Do they think their ads are so great they don't need to say much about the product?
This South Korean Cheil Worldwide-created ad for Oreos take the cake...uh...cookie when it comes to this style of ad. Of course, the ad is totally illogical. Who would feed a baby that small any kind of solid food? And just how is the baby going to dip that cookie into mommy's milk? Is she going to spray it on the cookie? Now we're getting into some kind of twisted porn scenario.
Yea, yea, yea. Advertising is all about allegory and analogy. But, really. Really?
UPDATE: As suspected, Kraft has confirmed the ad never ran. They did, however, say it was created for use in an advertising forum. Would that be Ads of the World? Where so many of these fake ads end up?
This one was making the rounds last week. With all the safe sex attention paid to teen, it seems we've lost site of the fact seniors still have sex and still get STDs. In fact, in Florida alone the rate of STDs in seniors has risen 71 percent.
To combat thin trend, DDB is out with a humorous PSA for Safer Sex For Seniors that features seniors in various sexual positions, fully clothed, of course. After all, no hard feelings but we really don't want to see seniors naked. They probably don't want to see themselves naked.
Anyway, this little wink at Kama Sutra hopes to inform seniors that even in the twilight of life, fooling around can have ill effects.
You've got to love car dealer commercials. Why? Because they are the epitome of so-bad-it's-good. There's a certain quality - perhaps born out of years of being hit over the head with it - that we have all come to expect from car dealer ads. A quality that, in any other kind of advertising, would be immediately trounced.
Here's another entry into the pantheon of car dealer advertising silliness. This one, from John Keating Chevrolet in Crosby Texas, is called I Am The Finnisher. And, no, Finnisher isn't spelled incorrectly. At least by us (We know. It's hard to believe). It's spelled that way because the man in the ad, Rik Melartin, owner of John Keating Chevrolet, is from Finland.
But not so silly is the fact Melartin, who is a resident of Bellaire, Texas has, over the past 15 years, caught three robbers at gunpoint.
As if to imply hot Russian women are idiots, this Kotco Urala bank GreenCard commercial has one dog loving lady looking for a loan to buy a carrier for her dog. Yea. A loan for a dog carrier. Funny how she ends up going to the wrong place to ask for the loan. Her and what appears to be a collection of equally tupid women looking for loans.
- Denny's is back with the second season of its Always Open with David Koechner. The first episode features Jessica Biel...and a cleavage cam.
- Farmers Insurance just launched a video with Marvel's The Avengers to promote its partnership with the summer movie set to premiere in May.
- B-Reel and B-Reel Films recently teamed up with Google to create a film showcasing Google Maps' new features.
- Casey Neistat's Nike video. Ingenious brand promotion or selfish self promotion?
- Orangina is out with more wacky work here and here.
- In case you missed it, here's Martin Sorrell talking about Male Menopause.