Hey, women have padded bras. Why shouldn't men be able to enhance their figure with padded undergarments? This ad for padded briefs thinks every man should be able to have a bootylicious ass even if, in what would have to be one incredibly awkward and embarrassing moment, it was revealed he really had no ass at all.
Oh look. It's like the Infiniti launch commercials created by Hill Holliday (I think) with endless shots of flowers, trees, mountain streams, wildlife and other moody images but with a not so small difference. In this new Hummer commercial from Modernista (Hmm. HH and Modernista are both in Boston. Hmm), we also get flowers, trees, mountain streams, wildlife and other moody images but this time they're interspersed with shots of the Hummer...in case we, oh, forgot we were watching a car ad.
Anything launched on April Fool's Day is, by default, suspect which is why Brand-mates, a site on which people can share the brand they love with others, just doesn't seem quite right. A site where brand lovers can create relationships with the brands others love? Sounds like an MBA'd account planner got together with some Web 2.0 type to create this thing. Oh wait, that's exactly what happened!
- The Economist takes No.1 in AdweekMedia's Annual Hot List, up from No. 10 last year -- the biggest jump on a list otherwise dominated by women's lifestyle titles.
- 33 percent of iPhone users are cheating on Steve Jobs with other handset makers.
- Advertising affects prescriptions more than science does. Hrm. *Checks medicine cabinet* Yeah.
- The Apple brand makes the biggest impact on global consumers. (Yawn.) Those most in need of brand refurbishing were Microsoft and the United States. Mommy, why does the world hate us?
- More than 90 percent of email is spam. By the way, the term "spam" was coined 15 years and 2 days ago.
- Kids love social networks. O RLY? Thanks for the insight, champs.
- Joffrey's, a coffee hub that launched a "beta" tasting program for bloggers, has released survey results on coffee trends in the blogosphere. More on that.
In yet another display of corporate legal idiocy, T-Mobile parent Deutsche Telekom sent a letter to Weblogs, Inc.'s Engadget Mobile asking them to stop using the color magenta in their logo. The letter states T-Mobile uses the color magenta in its logo and, as a result, people might somehow become confused as to what T-Mobile does and what Engadget Mobile does.
- Two Arby's roast beef sandwiches talk to each other. Yes, it's an actual television commercial.
- Al Gore is spending $300 million to spread his global warming gospel.
- Doritos is running an ad contest in the UK which awards the winner to broadcast from a radar in Norway into space for 24 hours. Great media buy!
Miller Lite is changing the packaging of its signature Lite beer in April.
- Agency.com is expanding its management team with the addition of Dawn Furey as managing Partner. More like they're replacing their continuously revolving door of agency management.
- A good indicator CBS is catching on to what works on YouTube.
OK, this is hilarious. Jeff Goodby and Rich Silverstein celebrate their many years in the business by portraying a bunch of senile old men in a video invitation to the agency's 25th anniversary party on May 8. In the video, the pair do all the stereotypical things old people supposedly do like fall asleep, lose their train of thought and drive around in those little automated carts. It's funny but thank God some hottie in a nurse's uniform pops her head into the frame towards the end reminding us nursing home living might not always be a bad thing.
BBH Art Director Andy Tider writes, "This week I decided to leave my position as an Art Director at BBH New York. This being BBH though, I couldn't just go out with a "goodbye letter". So I spent my last night as a BBH employee stealing everything that wasn't nailed down. On video. Then I sent it to the entire company. Our chairman, Steve Hearty called it "extraordinary". In fact, BBH people couldn't seem to get enough of the video. I guess I was just expressing what everyone wished they could do."
Here's some randy creative for Hot Video by CLM BBDO, Paris. The piece at left reads "Don't worry, both candidates get the secretary job." Wallpaper-style background shares what-all went on between the lines.
Other statements that soothe in more ways than one:
o "In case you were wondering, the pool boy really cleans out the pool."
o "Yes, the plumber does fix the leaking pipe."
o "Just so you know, the girl next door does get the sugar she came for."
o "Eventually, the pizza delivery guy realizes none of the girls ordered a pizza."
The premise of the campaign is to tell you what happens at the end of Hot Video's porn-tastical videos, because they're all (tagline!) so good you won't get to the end.
Now that the dignity of every service worker you know has been ravaged, feel free (or not) to visit Hot Video. The site's totally SFW and far tamer than the advertising, if only because it makes no sense visually or otherwise.
- San Francisco's Hub Strategy took home Best of Show and two Best of Divisions along with other awards at last week's Greater San Fransisco ADDY Awards.
- Trendhunter has put together a long list of the top fifty most shocking and controversial ads. Oh the memories:-)
- The Web Marketing Association's 12th Annual WebAwards has opened its Call for Entry which will extend until May 31.
- The future of advertising is clear. Word of Mouth is aided by floating "nano-millo-chip thingies." Sampling is handled by robots. Car dealers will employ robots dressed in monkey suits to sell flying cars. Google will live inside your brain.