"There are many thankless jobs out there. This - isn't - one of them," barks this new ad, "Thankless Jobs," for the US Coast Guard.
Put together by Cossette, NY, the campaign aspires to draw recruits by forgoing stylized images in favor of reality. REALITY? That's funny, because the PR guy brought the spot to our attention with the following introductory pitch:
"Is it a trailer for the next Jerry Bruckheimer blockbuster? A breaking news report on a dramatic rescue? Close. It's the US Coast Guard at work."
For the Mercury Radio Awards, Goodby, Silverstein + Partners (SF) put together MakeRadio.org, where you (yes, YOU!) can put together a radio ad for Riccardi Scented Candles. The best producer wins a Mini-Mercury Award.
The website includes a creative brief and a mute girl who makes encouraging gestures. You can add music, voice overs, sound effects and whatnot to your own :30 audio spot. If so inclined, listen and rate all two of the existing entries.
To get the Danes all peppy about the 2009 international climate conference in Copenhagen, We Love People stenciled images of a burning panda on the streets. Also, watch while a giant projection of a panda in flames races across the Copenhagen cityscape.
We have seen such magic before.
The agency told us the "burning panda" imagery -- put together for WWF -- represents a panda that is angry about global warming. Aww. We love furry, fat and scowly things.
Just because we feel like it, here are some random panda facts from a website that looks like it was made in the early content days of dot-com.
VH1 Charm School participant Saaphyri (and her hefty breasts) are gratuitously front and center in a new video promoting her line of lip gloss called LipChap. In the video, Saaphyri slithers, coos and teases as the camera glides over her making sure every inch of her curvaceously bootylicious body is admired with the intensity of a 14 year old boy at a wet t-shirt contest.
A report from Melbourne's Swinburne University of Technology finds bloggers are less isolated, more connected to a community and more satisfied with friendships. (Dude. That's because, if not for blogging, we would have no friends.)
The study was conducted on MySpace (WTF?). 134 MySpace users completed a questionnaire from the researchers -- likely bulletin-spamming all their friends in the process -- with 84 intending to blog and 50 not blogging.
Check out this crazy Dove viral based on Japanese puppet theatre. It reminded us of that scene in Funny Face where Audrey dons black garb and does interpretive dance at the existentialist bar. Except imagine the protagonist is Ugly Betty, and body odor -- not materialism -- is the source of the world's problems.
Put together by Ogilvy Brazil for Dove Invisible Dry.
No doubt, you've heard all about Sheetz's Frickin Chicken billboard drama, but FoxNews and the rest all seem to have overlooked the fact that the couple making the complaint also protested the opening of the Civil War Museum with a banner reading "Proof America Condones Sodomy" during a ceremony to honor fallen soldiers. Huh? Seriously.
And, as Words and Pictures points out, the entire world seems to have given Michael and Sheri Sucec the power to incite an overblown news cycle and to cause Sheetz to issue an apology for their witty wordism.
Where were these two when Crispin Porter + Bogusky gave us Big Bucking Chicken?
Nothing says "manly" like a manly manly mustache. So why not use its follicle-rich power to fight prostate cancer, that most castrating of man-diseases? That's what Leo Burnett did.
For the month of what came to be called "Movember" ("mo" being slang for "mustache" in Australia), employees at Leo Burnett, Chicago grew mustaches to raise money for prostate cancer research. Part of the game was competing with the Australia office. (Witness the hijinks for yourself.)
Chicago, which beat the Aussies in both donation and 'stache style, raised $7000 for the cause. For an additional $10 donation, employees were offered a signed Men of Movember 2008 calendar.
Guess what! Now you can have one too. And if anybody asks why a calendar of hairy strangers is hanging over the water cooler, just tell them you helped fight cancer.
Only pray they don't ask what one has to do with the other. Out loud and to somebody who's probably gunning for your cubicle, telling this story is strangely tiring.
Always is running this campaign where it's printing feel-good phrases like "Have a happy period" over the wax paper on maxi pads. We didn't think much about it until we saw this letter, allegedly written to P&G by a woman gone totally apeshit over it. Her first thought upon tearing open a new pad and seeing "Have a happy period" was "Are you fucking kidding me?"
A really sunny excerpt:
FYI, unless you're some kind of sick S&M freak girl, there will never be anything "happy" about a day in which you have to jack yourself up on Motrin and Kahlua and lock yourself in your house just so you don't march down to the local Walgreen's armed with a hunting rifle and a sketchy plan to end your life in a blaze of glory.
We giggled about it.
And then it happened.
- Here's yet another knock off of the Honda Cog commercial which, of course, itself is claimed to have been a rip off.
- The Billboard Liberation Front is at it again, this time hijacking an AT&T billboard in San Francisco commenting on AT&T's release of people's voice and data information to the National Security Agency.
- Copyranter rants about even more lame 9/11 rip off ads.