Poorly Received Super Bowl Ads Draw More Online Traffic

hitwise_logo1.jpg

The Super Bowl ads people claimed to dislike more than others, or that performed poorly in ad popularity studies, turned out to perform quite well in terms of acquiring website visits. GoDaddy, Salesgenie, Office of National Drug Control Policy, Audi, Gatorade, Under Armour, most of which weren't too well received, saw significant gains in site traffic the day after the game, according to Hitwise.

more »

by Steve Hall    Feb- 7-08    
Topic: Research, Strange, Super Bowl 2008



Pocket Change Speed Dating Gives Major Boost to Natural Selection

speed-dating-colin-bennett.jpg

For men seeking rich older women, and older women hungry for pretty meat popsicles, check out Pocket Change.

This week Pocket Change is running a NYC-based event called Sugar Mama Speed Date, which puts a lowest-common-denominator twist on that speed dating thing. The application for men is totally appearance-based, and all entrants must be younger than 35.

Some of the hot hunks of man-toy are in advertising -- and guess what else! We get to show you their pictures and names. Get a leer at the sugar-mama-hunting ad-flesh up for grabs: Joseph Pergola, Jay Kelty, Colin Bennett (at left), David Zarkin, Jonathan Hillman, and Brad Melshenker (don't be fooled by the context).

We actually didn't think these people were serious until we got photos of the harem. If someone would like to bring Adrants home some bacon a la Bennett, don't let your modesty stop you.

more »

by Angela Natividad    Feb- 6-08    
Topic: Events, Online, Strange



Increasingly Disconnected Bob Garfield Weighs In On Super Bowl

bob_garfield_superbowl_2008.jpg

If you want a seriously retarded re-cap of this year's Super Bowl commercials, be sure to check out Bob Garfield's video in which he thinks one of the Bridgestone commercials was homophobic, an extremely tame Victoria's Secret commercial somehow compels guys to go home and masturbate, the cartoonish heart in that Careerbuilder commercial as well as the "blood curdling scream" in Audi's Godfather spot will "scare the wits" out of children, Diet Pepsi Max is somehow marketed as a drug, McDonald's somehow shouldn't make people aware it's behind the Ronald McDonald House and that it's impossible for two people of opposing political parties to put aside their arguing for a day and relate to each other like human beings.

Seriously, Bob. Life really isn't as bad as you paint it. Didn't you see Coke's beautiful balloon ballet? OK, so this year's Super Bowl wasn't a stellar one ad-wise but it was not the debacle you paint it.

by Steve Hall    Feb- 4-08    
Topic: Bad, Strange, Super Bowl 2008



Gatorade Dog Ad Most Baffling Super Bowl Ad Ever Created

gatorade_dog.jpg

Gatorade really isn't cutting it with its Super Bowl efforts this year. In a spot for its G2 sport drink, Derek Jeter walks through the streets of New York as a baseball landscape digitally follows him. Like we said here, nice effects but that's about it. We said it wasn't lame but close.

After viewing this Arnell-created commercial for the company's flagship line of drinks, we can, without doubt, say this one is truly lame. For almost the entire length of the commercial, we see a dog drinking from its water bowl. We watch. We wait. We watch. We wait. There simply has to be some amazing punchline this thing's working up to. Will the dog break out in some sort of digitally-enabled, cartoonish, Gatorade-fueled dance? Will we see a loving scene between dog and man with a closing shot of man and dog expressing their love for one another while the man drinks from a bottle of Gatorade and the tagline, "Gatorade. Life is Good" is supered?

more »

by Steve Hall    Feb- 2-08    
Topic: Commercials, Strange, Super Bowl 2008, Worst



Hot Girl, Boisterous Guys, Shark, Blood All Part of Jawbone Ad

jawbone_babe.jpg

So you first start watching this Jawbone ad (of course you don't know it's a Jawbone as yet) in which the camera makes visual love to an OMFG hot lady in a black bikini sunning on a recliner next to a pool and all is well with the world. You're all set to drink in the woman's delicious thighs, her ripped stomach, her perfect waist-to-hip ration, her perfect skin, her magnificent breasts, her stunning Euro-style beauty...until you get cock blocked by a bunch or loud retards (OK, that's not PC so we'll say buffoons) who do what guys do when they get together: make a lot of noise and act stupid (OK, that's not PC so we'll say, uh, exuberant)

more »

by Steve Hall    Feb- 1-08    
Topic: Commercials, Good, Strange



Strange Foundation Says F#@k Death

fuck_death.jpg

This is just too weird to pass over. Apparently, there's an organization called Fuck Death whose mission is "the elimination of death through the generation and distribution of funds to strategically selected causes and initiatives worldwide." Basically, it combats "oldness." OK, then.

There's a website, a mission statement, a weblog, a store and a very strange video.

There's just one problem with Fuck Death's mission. If no one ever died, it wouldn't be too long before every last square inch of the planet earth were covered with human feet. That wouldn't be a pretty sight. We all want to live forever but death does have a purpose. It lets others live.

by Steve Hall    Jan-30-08    
Topic: Cause, Strange, Video



Piggly Wiggly: Why Diamonds? Slide Some Beef On 'Er

beef%20i%20love%20you.jpg

For Valentine's Day, grocery chain Piggly Wiggly is offering a $5,000 diamond necklace to its Angus beef buyers. The winner will be selected on February 11.

We're weirded out by the contest creative, which feature a woman wearing meat where a diamond should be. Clearly the difference between uncut rock and uncut bloody raw rack is narrower than we thought. Check out the Say it with Beef variant.

If nothing else, we're gonna assume this means we can take Steak and Blowjob Day off the calendar.

by Angela Natividad    Jan-30-08    
Topic: Magazine, Poster, Promotions, Strange



Lingerie-Clad Julie Newmar Wants Spokesperson Gig...At 74

JulieNewmar_adweek.jpg

Copyranter caught the ad on the back of this week's AdWeek which features 74 year old Julie Newmar - formerly of the original Batman's Catwoman - who is looking to be a a brand's next corporate spokesperson. The ad promises she hasn't been retouched and we must admit she looks pretty good. It's not often you see a 74 year old dressed in lingerie like this. Kudos, we guess. Who knows. You go, girl.

by Steve Hall    Jan-29-08    
Topic: Celebrity, Good, Magazine, Strange



Face Cream Makes Your Grandma As Hot As Your Girlfriend

wtfdigg.jpg

Now here's an ad that, shall we say, stretches the truth...oh just a wee bit. Not much else to say about it other than it appears on Digg which has had quite a few ads of questionable validity over the past few weeks or so. Bigger image here.

by Steve Hall    Jan-29-08    
Topic: Online, Strange, Worst



'Wall Street Journal' to Cover...Sports?

wsj_sections.jpg

What the hell is going on with the Wall Street Journal? Pity the poor media planner who once was able to make a media buy that pretty much insured they'd reach some financially savvy folks who were reading the Journal for its razor-focused coverage of financial matter. But, then came the Weekend edition with its fluffy entertainment news. And then there was the Personal Journal which covered...who knows...fixing your kitchen sink? Now, thanks to Rupert Murdoch, the paper is getting a sports section.

WTF? The Wall Street Journal writing about sports? WTF? Sure the paper's readers interests beyond financial but how much blandification can a media property take on before it becomes just another daily newspaper that's so broad it appeals to no one and suffers dramatic circulation declines like every other paper in the nation? It makes no sense. But, hey, we're not Rupert Murdoch so we could be wrong.

by Steve Hall    Jan-29-08    
Topic: Bad, Newspaper, Opinion, Strange










Featured FREE Resource: