What the hell is going on with the Wall Street Journal? Pity the poor media planner who once was able to make a media buy that pretty much insured they'd reach some financially savvy folks who were reading the Journal for its razor-focused coverage of financial matter. But, then came the Weekend edition with its fluffy entertainment news. And then there was the Personal Journal which covered...who knows...fixing your kitchen sink? Now, thanks to Rupert Murdoch, the paper is getting a sports section.
WTF? The Wall Street Journal writing about sports? WTF? Sure the paper's readers interests beyond financial but how much blandification can a media property take on before it becomes just another daily newspaper that's so broad it appeals to no one and suffers dramatic circulation declines like every other paper in the nation? It makes no sense. But, hey, we're not Rupert Murdoch so we could be wrong.
So here's an intriguing campaign for you transparency lovers. Strawberry Frog crafted a website for Brazilian lingerie company Universo Intimo, filled it with images of impossibly hot models...then added a blog on which a woman writes about how young girls can be demoralizing and create impossible to achieve expectations.Um, nice but huh?
While we think we've seen this campaign before, the onslaught (yes, even we are subjected to that poor girl's plight) of campaign after campaign after campaign has dulled even our heightened sense of advertising awareness. Then again, you all know, when it comes to a certain style of advertising, our senses are always peaked.
Who doesn't like a nice stack of pancakes everyone in a while? But does anyone really like the messy prep work that goes into making the batter for that nice stack? OK, it's not that bad but since we live in a world on its way to Idiocracy, it's no surprise someone's come up with a better pancake idea.
The Batter Blaster, which, in a nutshell, is pancake batter in a spray can is, as the tagline explains, the "Breakfaster. Organic Pancakes in an instant." We like simplicity. We like organic. We're just not sure pancakes from a can are going to rival those made in the bowl.
In what Tom Hespos calls "modern cyberwarfare" and "a significant social event ... people are going to be studying it for years to come," a group called Anonymous has targeted the Church of Scientology with, apparently, denial of service attacks, the downloading and publicizing of internal Scientology documents and a creepy video accusing the church of spreading misinformation, suppressing dissent and suing all who say negative things about Scientology. And we thought that Tom Cruise video was freaky.
Mandy sent us another video of the dancing yellow robot from those Carnegie Mellon promotions we saw. It's strange in a meet-the-new-cult-on-the-block kind of way, but the story ends in fame, glory and success.
If robots could aspire, we'd call it a robot rags-to-riches parable.
The robot's name is Keepon. You know, like Keepon Auditioning (for Carnegie Mellon)? Yeah.
Some promotions/videos/ads are just so whacked there's really no clear explanation for them. From viral production company Dragons Tale Films, we have another in the form of a crazy concept for ID Lubricants, maker of "personal lubricants." In the video, we have a woman seemingly getting ready for a bit of self-gratification when she suddenly decides to use her lubricant for something far different than some smoothly sensational satisfaction.
Check out this warped Boots nipple cream ad that's pissing so many English interest groups off. If Tim Burton were a creative, such would be the fruits of his labour.
Oddly enough, the Advertising Standards Authority has decided the ad is fair game. In response to complaints about its misleading nature (creepy imagery aside), ASA said breast-feeding moms should be "reasonably well-informed" about the causes of sore nipples.
We love how Boots nipple cream escapes the wrath of UK Ad Nazis -- despite 19 complaints and weird copy about "wanting three nipples" -- but mascara gets the shaft every time.
Is it because people who focus on reading literature (and taking courses!) on sore nipples have neglected their "physics of eyelash enhancing" lessons?
Or is it because the Boots factory is bigger than your average ivy league?
OMFG! WTF? We don't know what drugs they use over in Sweden but, damn, we want some now! Or at least we want to know what goes on inside the minds of DDB Stockholm Copywriter Magnus Jacobsson and Art Director Frederik Simonsson who created these three off-the-charts whacked ads for McDonald's.
We have a news anchor parrot scratching his shoulder while motocross riders appear in the background. We have moaning blobs floating about amoeba-style. And we have a guy with a Pinocchio-style nose which looks like a hot dog....connected to another guy's nose!! Each scenario is interrupted with a thudding Wake Up call jarring you out of these wacky situations.
While this scenario is, at best, a bit of a stretch, the commercial in which the scenario plays out does a pretty good job commanding one's attention as one wonders just why the hell we are watching a guy shave his pubes. As the scenario progresses, the camera pans off the guy and to the right where...well...this is one of those commercial you just have to watch to fully appreciate.