These two videos from DraftFCB Hamburg examine the idiocy of focus groups and why it's silly to rely too heavily on them. In the videos, one caveman moderator and three caveman panelists turn great ideas like fire and the wheel into useless inventions no one would ever need. It's humorous enough and hits home perfectly the notion a bunch of random people will, undoubtedly, kill a good idea every time.
There seems to be some debate regarding the meaning of the boss in this Subway commercial reacting to his employees ass by saying "oochee mama." When the employee asks the boss if he can just photocopy his ass in response to the boss's request for some random lunch receipt, we get that the ad is poking fun at the insanity of expense reports and the ridiculousness of requiring intelligent, grown adults account for every last cent they spend. But we wonder what exactly what the copywriters meant when they had the boss say "oochee mama." Is he gay and admiring the guy's ass? Is he just freaked out at the fact someone is mooning him? Whomever wrote this ad, please explain.
People are always trying to lose weight. There are millions of books written to help people lose weight. We have health clubs on every corner. And we have an endless supply or advertising urging us to do the wackiest of things to lose that weight.
Created by BSUR Agency and directed by First on Mars director Hugo Keijzer, we have yet another ad (for Get in Shape magazine) which mocks all those wacky methods by using a wacky method of its own. There's only one problem with this ad. The woman in the ad is perfectly fit and doesn't need to lose any weight at all. Though she does strip down to her underwear and that's never a bad thing in advertising.
Rather than the road to the White House, PETA gives us its Road to the Greenhouse which gives us candidates such as Selery Clinton, Fruity Giuliana, Broccoli Obama, Dijon McCain, John Breadwards, Mike Huckelberry, Spread Thompson and more. Predictably, the questions to the candidates deal mostly with diet and the advocation of a vegitarian lifestyle. Still, it's funny.
Not much to say about these Volkswagen Toureg ads other than what does a woman standing in what looks to be a prehistoric dinosaur landscape and a man standing in a rocky, desert-like landscape have to do with selling an SUV? Maybe it's Friday and we're tired. Maybe we like more descriptive body copy in out ads. Maybe we drank too much last night.
Thank God for Flickr because without it, we wouldn't have these WTF-inducing advertising images catching our eye as we scroll hundreds of ad images every day. This one, apparently for some king of orange juice (?), features a kid with a giant pencil, a bikinied woman straddling a rubber duck (read what you will into that) and an impossibly leggy woman with an impossibly short (OK, we've seen shorter) mini-skirt and an impossibly long knife...nest to an orange. Whatever.
And yes, we're sure it all would make perfect sense if we could read the language the ads were written. But, then, what fun would that be?
HoneyShed, that Droga5-created, brand-as-content site has some new videos out that are floating around YouTube. As whacky as the originals, these videos feature iPod silhouette-like female figures gyrating while HoneyShed voice mails are played, a woman in her underwear frolicking on a carpet with puppies, that weird Filipino martial arts dude Weng Weng and two women doing...well, we have no idea...in front of a skyline. Some truly drug-induced creativity we must say.
Ever had that annoying co-worker or that pompous boss of yours walk into the lunch room and ask you for a slice of your pizza without the smallest hint of thanks or appreciation? You know you have and while you'd love to stand up and punch the crap out of these insensitive losers, you'd also like to keep your job. Thanks to Jet's Bold Fold Pizza, now you can have your cake (pizza) and eat it too. And leave the lunch room knowing these idiots will get their just deserts.
By the way, just what the hell does "you can't have your cake and eat it too" really mean? If you have a cake, of course you're going to eat it. And what the fuck is up with "just deserts" taking on the meaning of getting what one deserves? Just who makes up these wacky phrases?
We all know contextual advertising has it's ups and downs. Well, mostly downs. At least here on Adrants. We've had Do we really need killer values from supermarkets offered next to articles about Amish killings. We've had turpentine ads next to bits about a teen drinking turpentine to abort a pregnancy. We've had Anna Nicole Smith's dead son put up for sale. And we've had "card shark" credit card copy next to an article about a woman killed by a shark.
So it's refreshing to see, thanks to Adrants reader Sarah, contextual advertising progress to the point where it can now match not only contextual messaging but, in some sort of new fashion fixation, match colors...and the need for new hair. In this case, we have a story featuring a balding prisoner in orange prison garb and an ad seemingly sympathetic to the prisoner's hair-challenged status. So sympathetic that the model in the ad is also wearing an orange shirt as if to say, "I identify with you man. Don't worry. We have hair for you here on the outside."
Ew. I mean really. Hair swapping? That's just gross! But it's funny too. In this quirky McDonald's spot created by Toronto's Cossette and directed by OPC's Brian Lee Hughes, two guys negotiate for an NHL hokey card in s way that isn't normally done...at a McDonald's...or in a sports bar...or anywhere for that matter. Oh what men will do for their sons and for their vanity.