We all know contextual advertising has it's ups and downs. Well, mostly downs. At least here on Adrants. We've had Do we really need killer values from supermarkets offered next to articles about Amish killings. We've had turpentine ads next to bits about a teen drinking turpentine to abort a pregnancy. We've had Anna Nicole Smith's dead son put up for sale. And we've had "card shark" credit card copy next to an article about a woman killed by a shark.
So it's refreshing to see, thanks to Adrants reader Sarah, contextual advertising progress to the point where it can now match not only contextual messaging but, in some sort of new fashion fixation, match colors...and the need for new hair. In this case, we have a story featuring a balding prisoner in orange prison garb and an ad seemingly sympathetic to the prisoner's hair-challenged status. So sympathetic that the model in the ad is also wearing an orange shirt as if to say, "I identify with you man. Don't worry. We have hair for you here on the outside."
Ew. I mean really. Hair swapping? That's just gross! But it's funny too. In this quirky McDonald's spot created by Toronto's Cossette and directed by OPC's Brian Lee Hughes, two guys negotiate for an NHL hokey card in s way that isn't normally done...at a McDonald's...or in a sports bar...or anywhere for that matter. Oh what men will do for their sons and for their vanity.
Butter is important.
What, you don't believe us? You clearly don't live in Pennsylvania, where it serves as a crucial vehicle for grade school transportation.
This Round Table ad by WONGDOODY has a stripping knight in it. It's not as exciting as it sounds, but it's probably funny as hell when you're high. (Then again, so is this.)
The ad is for Big Vinnie, a New York-style pizza for the budget-conscious. (But who's gonna remember that?!)
The chief creative officer of Euro RSCG, Chicago gets gushy about five-letter words as part of a promotional campaign for Effen Vodka.
Got a lot of time on your hands? Download the campaign PDF. Never mind the "naughty" aspect; the number of adjectives alone made us blush. (And that's saying a lot.)
As the self-proclaimed experts on reviewing racy advertising, we think the word "Effen" is about as randy as a kid calling his uncle an "a-hole" in an uncontrollable fit of rage.
There is just way too much complexity to ABC's Lost and everything that goes with it to actually attempt to describe and explain everything. However, while trolling Flickr, we found some images of billboards for Oceanic Airlines, the name of the airline that is featured in the series. A new alternate reality game, Find815, has been launched which features videos of a person, Sam Thomas, who is supposed to work for Oceanic and whose girlfriend Sonya was one of the flight attendants.
You have to be really obsessive about the show to like this sort of thing but we spent some time with it and found it to be quite interesting and comprehensive. So that you can all start where we did, here's the link to one of the billboard photos on Flickr. They are actual billboards which appear in seven American cities, Seoul, South Korea and Sydney Australia. Here's a link to a very minimal press release. And here's a link to a blog that appears to be tracking or is part of the campaign itself. Have fun.
Before Flickr, we'd actually have to get off our asses and travel the globe in search of interesting advertising. No longer. Now we can just sit on our ass and scroll through hundreds of ad-related images provided by budding photographers who love advertising. Here we have an ad for breast implants which Flickr user poecile05 thought was oddly placed.
He writes, "A billboard seen in the middle of nowhere between Morongo Valley and 29 Palms. I stopped the car, scratched my head, and snapped a photo. We finally decided the target demographic must be soldiers on their way to and from the many military installations in the desert?"
Yes, indeed. After defending your country, don't expect a parade but do be ready to open up your wallet and get your lady a nice set of 34DDD's. Whacked.
On the streets of East London, plastic heads are rolling. Blame the Decapitator, who is mutating ads for his/her own statement-making ends.
That image at left? It once was a cavity-sweet spot for High School Musical 2. And we can't even talk about what happened to that little bee from Bee Movie.
Headless bloody variants of smiling ad protagonists are applied to public posters with wheat paste, wethinks. Wired compares the work to that of New York's Splasher, who was eventually suspected of working under contract for American Apparel.
There's something romantic about street appropriations of ad messages. But marketer-on-marketer violence? That's just bitchy.
Earlier this month, we wrote about Butternuts Beer & Ale farm-themed campaign that's gracing the CBS SuperScreen in Times Square through New Year's Eve. As a follow on to the campaign, the brewer's agency Woods Witt Dealy & Sns have cobbled together a Drink Responsibly video about getting smashed. And this kind of smashed involves an angry billboard and a bunch of beer cans.
Ever consider funding the Sean Kimerling Testicular Cancer Foundation?
If you haven't, watching a man dressed like balls get slammed into a window might convince you to. And even if it doesn't, you might wander into a bathroom to check your 'nads, which is almost as good.
(Sidenote on the video: Giant pubes on the ice! Giant pubes ON THE ICE!)
See more videos by agency Struck at Carpe Testes (aww, cute URL).