Here's something you don't see everyday. To support the launch of its new HDTV service, Israel's YES TV network with help from McCann Digital gathered together an army of Hasidic Jews to perfom the Village People's YMCA in the street. Perhaps it's just it's weirdness but we like it a lot.
Just when you think every last bit of space has been commandeered by ads, another pops up. We know someday someone's going to offer to paint our house for free in exchange for placing a giant logo on the front of our house. And Kevin Dugan, in an article on his blog posits we may soon see the Washington Monument sheathed in a Durex condom, ads embedded in one's bodies so they appear on x-rays, ads painted in the bowl of a toilet (this one's a no brainer), ads on baby scales and ads on headstones in graveyards.
Think it won't happen? Did you ever think you'd see ads on the paper that covers the exam table in a doctor's office or on the front of snow plows?
Remember that one time we thought a serial killer was out to get us, but the threat turned out to be a customizable online promotion for Showtime's Dexter?
That promotion just won Best use of Viral Marketing at the BIMAs this year. Put together by Ralph & Co., London, it generated 300,000 unique Dexter emails and over 750,000 pageviews.
See the UK campaign, Ice Truck, or the US campaign, Slice of Life TV.
Gotta love a viral campaign that makes your friends feel like they're the targets of an unhinged, virtually un-catchable sociopath. We know it gave us a happy rise.
Apparently, the world is awash with people who can't pinch a good loaf. It seems there's a cork stuck in the asses of a lot of people out there which has made laxatives almost as commonplace as aspirin on drug store shelves.
We even have studies on the matter which claim, "Many people underestimated how often they strained. Overall, 32% of defecations in women and 22% of defecations in men were associated with straining to start and 15% and 9%, respectively, with straining to finish."
And analysis such as this: "Straining was to some extent related to stool type: the lumpier a stool, the more often it elicited straining. However, it seems likely that straining in some people is just a habit."
Bank of America promises it will show local commitment to Chicago...by bringing back the Sun-Times building.
- Trade magazine Restaurants & Institutions has created a list of the top ten best recalled restaurant ads.
- If you want ad banners, AdFresh has them. I thought we already had BannerBlog?
- Bank of America is on the hunt for a new media shop. Ad consultant Select Resources International will handle the review.
- Scotland actually paid money for it's new tourism tagline: Welcome to Scotland.
Here's yet another entry in the long list of methods used to promote movies. To call attention to the DVD release of Quentin Tarantino's Death Proof, Amsterdam agency New Message has placed a bunch of bloody, severed arms in front of movie theaters throughout the Netherlands. We're thinking those arms aren't going to be on the ground very long as people pick them up and take them home to freak their friends out with later.
Tell Reynolds they don't need to pull their print ads after all. A team at the University of Michigan waded through 50 years of research and concluded media violence is as hazardous as smoking.
Violent video games and television shows were targeted, with children more heavily influenced by what they see than adults, although women and men are equally likely to engage in violence they've seen in the media.
Well, hey. After our WoW sessions we've just got to grab a scimitar and kick some burly guy's ass. And don't even get us started on Heroes.
We're not sure this ad actually ran but nonetheless it's good in the way that frat boy pranks are good. Unless, of course, someone gets hurt which we hope no one did in the filming of this Sprite Zero commercial (spoof?) So, what do you get when you mix a peaceful couple sleeping in the back of a car with a few guys who get their hands on a giant snow making machine? A big ass snow storm, lots of screaming and a car that looses its footing.
Sounds like fun. In fact, I wish that's what we did back in the day instead of my friend opening up an air valve on a snow making pipe at Sugarloaf while my ear was next to it making me deaf in that ear until the next day.
This ad is for UbiSoft's RayMan. For reasons we don't understand, a burping bunny invades the real world and gets lazy couch-welded human beings to get off their asses and pour shaken carbonated drinks into their mouths.
It was on the front page of YouTube and we've watched it at least eight times already. This does not bode well for the future of the world.
Only in Singapore might you find a senior management video this square. Meet the heavy-hitters of Singapore's Media Development Authority.
With opening scratches that would make DJ Hi-Tek blush like a prude, the personal embarrassment generated by watching it is probably experienced tenfold by its participants -- in particular, the one dressed like Superman.
Steve's terrifically bewildered response: "Is it funny? Is it sad? Is this the new way to promote a country? Is it just the accents? Is it that Asians look just as out of place as white guys that rap?"
Speaking of Smirnoff's Tea Partay, where my WASPs at?