Indeed oddity reigns supreme in this French Orangina commercial during which animals with bikini-clad breasts and Speedo-clad packages cavort in some strange mashup of The Jungle Book and Eyes Wide Shut. There's even a little Flashdance in there too, It all culminates with the orgasmic bursting forth of Orangina bottles ridden by Zebras who unleash a Scary Movie-style blast of excitement all over a bikin-clad rabbit. Yes, you read that right.
We love it purely for its over-the-top presentation and we hate that we'll never see it on TV in America. Although, who thought those Herbal Essense orgasm ads would ever fly?
FFL Paris created the spot. Th Mill, Stink and Psyop produced.
We continue to feel confused about Svedka Vodka's interpretations of the future. But confusion from arm's length is way better than getting dragged headlong into Svedka's Fem-bot world, which is exactly they're trying to do with Find Your Future You, a bewildering new marketing effort.
Grow Interactive, the interactive agency that put the site together, said we can upload our pictures and find out what we'll look like in the future. Our future selves can also send us witty text messages lending insight on what all's going down beyond the realms of trackable time.
Messages include the following example: "Hey It's Gender Bender You, mostly we date republican senators and televangelists now."
Anyway, we were having a little trouble finding pictures that matched the criteria for the site so we have no examples to show you. But the agency guy did send us this future-shot of a person called Chrystal.
To promote season five of nip/tuck on FX, and its move from Miami to LA, Hadley Media helped orchestrate a holographic public appearance by actors Dylan Walsh and Julian McMahon in the front office window at McNamara/Troy, the LA-based plastic surgery practice.
Until November 16th, you'll be able to catch the offices and holograms in Hollywood. The sideshow spectacle includes the McNamara/Troy waiting room, a live "patient" and the unwrapping of bandages from an attractive client. Sneak peek and image gallery are available at the site.
Fans can also leave live messages on the answering service. And while you probably won't be able to buy a fake nose, there's plenty of other fake stuff to go around. (Doctors and offices, to start.)
In recent weeks, an Adrants colleague took advantage of the promotion to get one of the good doctors to leave a message on our voice mail about the, uh, "work" we ought to get done. We were bummed, mainly because we had that part done already.
Did nobody notice?
Maybe sensing that Mini Me appealed to a quiet universal longing, Goodby, Silverstein & Partners put together a Sprint effort called More Yous.
The ad is meant to drive multi-taskers into the arms of the speedy Palm Centro but it feels a little like a Doublemint Gum spot from hell.
See it at AdWeek.
UK mobile telecom Orange hired Poke to come up with a never-ending take on the microsite.
The Good Things Should Never End site includes "100s of wind-up phone chargers [...] as giveaways," hidden in its nooks and crannies, says Poke's Iain Tait, putting method to the madness of spending your workday descending this flash-based world of wonder.
Kudos for the Easter Eggs. They're so under-used.
If you've ever been stuck in Manhattan with the wind blowing and the rain pouring down, you know your umbrella usually breaks around the 12th minute: at the muddy street corner, while a line of taken cabs power down the street.
Broken and defeated by life, you walk a quarter mile for the rain-soaked subway ride.
To both empathize with you and save you, SENZ Umbrella uploaded a would-be viral video showing its umbrellas are tough.
And we mean tough.
Saying "sucks" to bad luck, an open umbrella is thrown out of a plane with a skydiver, only to remain intact when they both hit the ground. The spot is the elemental soul-sister to Will It Blend? -- a series of spots about a really hardy blender.
(Thanks core77 for bringing it to our attention.)
Trevor Cawood, the visual effects guy behind Citroen Transformer and Nike Evolution, is now a full-on commercial director. Having recently been signed to Biscuit Filmworks, he was kind enough to upload his first short film: Terminus.
In appropriate VFX short film fashion, it opens with a concrete-like creature harassing a "1970s businessman." As the 8-minute film progresses, the businessman finds that colleagues are also being picked on by inanimate objects from the corporate setting: luggage conveyor belts, bland abstract art sculptures, etc., etc.
Is this a commentary on our growing intimacy with the office, resulting from new technology? Or is it a bleak view on how passive we've become? Whatever your take, criticism sure gets more interesting served with a large dose of CG.
Cawood also co-founded Vancouver-based Embassy VFX, the digital effects studio responsible for the Tetra Vaal short film that duped everyone into thinking military occupation droids were being shipped out to South Africa.
Think a :60 ad is pushing the limit? That's a speck on Dubai's extra-large ad landscape.
To promote its new non-stop route from Dubai to Sao Paolo, Fly Emirates has launched the world's longest ad to match the 14 hour 40 minute flight time.
Called Non-Stop Fernando, the web push features Sao Paolo native Fernando Ferreira, raving about all things Brazil in a single 14 hour and 40 minute take.
Fernando was kind enough to load a trailer on YouTube. He also provided a log of topics -- ranging from dancing Bossanova to Brazilian cooking -- so ADD-impaired flyers can cut right to the "good" stuff.
That Louis Vuitton ad featuring Mikhail Gorbachev sitting in the back of a car next to a Louis Vuitton bag while staring out the window at what's left of the Berlin Wall seems, on closer examination, to contain a political message. New York Magazine features a segment of the ad blow up which appears to be a book or magazine with a title that reads (translated), "Litvinenko's Murder - They Wanted to Give Up a Suspect for $7,000."
Interesting. The person referred to, Litvinenko, was the Russian spy whose death was attributed to Putin's henchman. New York Magazine wonders whether or not ads are the new method of worldwide communication between politicos and spies. We just think it's an art director's or photographer Annie Leibovitz's idea of witty political commentary
While we thought our Maria Sharapova/Dentsu lawsuit headline, "Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit" was good, this one, "Make Every Shot, a Crotch Shot," is pretty good too. We think Canon might like that word play on its "Make Every Shot A Powershot" tagline. Oddly, the Sharapova photo that has the world all aflutter was taken during a Canon photo shoot.
This is just too much fun. And it's over nothing at all. It's a stupid photo originally shared among co-workers and a cultural misunderstanding of what passes for normal behavior in Japan. We're told the whole hot tub thing is as normal as being invited to play golf with your boss. And the crotch shot? It's hardly a celebrity snatch shot the likes of Britney Spears or Paris Hilton sans underwear. Sharapova was fully clothed in tennis attire when the shot was taken. If she was worried about anyone seeing her underwear, she wouldn't have been sitting the way she was in the photo. This is about as racy as a picture of a woman wearing a bikini while sitting on the beach.