Lowe's Labels Chistmas Trees Family Trees, Blames Creative Process

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In the first of what is sure to be many holiday advertising fuck ups, Lowes is taking heat for calling Christmas trees family trees in one of their recent catalogs. "Come on kids, let's go take a nice family trip down to Lowe's and pick up a family tree for the living room. After all, it's nice to stick a tree in the house isn't it?"

Lowe's has apologized for what it is calling a "breakdown in our own creative process." Um, right. Like no one noticed the non-sensicle heading, "family trees," above a shot of those cone shaped trees people like to put decorations on and presents underneath? Were human resources' PC police running the creative department the day the catalog was created?

by Steve Hall    Nov-16-07    
Topic: Bad, Brands, Strange



Orangina, Did You Really Just Go There?

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Wow. We knew Orangina had pulp, but we didn't know they meant pulp like Pulp Fiction means pulp. (Or maybe we should be thinking Flashdance.)

Actually, there are a few other movie references worth noting in this commercial, which will change the way you look at forest animals. Seriously. Inter-bestial relationships were beyond our realm of Orangina-oriented thinking, plus we've never seen a flamingo pole dance before.

Says CD Todd Mueller of Psyop, "I guess it goes without saying that when you get the opportunity to spray Orangina all over the chest of a sexy bunny girl, you go for it." In terms of sheer logic, that's not really helpful, but it puts the spot in context.

(Dude, our dad gives us this stuff when we go home for the holidays!)

Catch more info on the creators, and Steve's take on the spot, here.

by Angela Natividad    Nov-15-07    
Topic: Brands, Commercials, Racy, Strange



Zack and Tanner Want Wives, Let Public Decide, Offer $50K to Winners

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Boston's Barbarian Group had a hand in the creation of the2husbands, an online reality entertainment site on which women can pine for Zach or Tanner by submitting video pleas from which the general public will choose as wives for Zach and Tanner. Hey, finding a wife is hard work. A guy can use all the help he can get.

Complete with heart wrenching emo-vids (on the MySpace page) from Zach and Tanner, a kick off party and a MySpace page, the campaign promises to find the pair true love and $50,000 for each of the winning brides. Hey, who said marrying for money was a bad thing?

Oh, and let's not forget the little added twist. Tanner is gay but he still wants to marry a woman. Hmm. Stay tuned for the real reason behind all this.

by Steve Hall    Nov-15-07    
Topic: Online, Promotions, Strange



Dutch Teen Gets Jailtime for Boosting Virtual Furniture

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Word from the Habbo Hotel, a virtual destination with a moderate following: virtual stuff is purchased with real money, so theft is liable for real consequences.

Guess that makes sense.

by Angela Natividad    Nov-14-07    
Topic: Online, Policy, Strange



Flashcards Get Facelift, Come Back 'Thumbelievable'!

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Remember the "flash" or index cards you used to remember spelling words in grade school? Now they're pegged to a key ring and proffered by Thumb Cards for a future in promotions.

Well, it's not the worst idea we've ever heard (toilet paper rolls? Branded college-ruled looseleaf?).

by Angela Natividad    Nov-13-07    
Topic: Direct, Promotions, Strange, Tools



Facebook is No Friend to Daft White Collar Slackers

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Under the banner "Your privacy is an illusion," ValleyWag published this story about a careless intern at Anglo Irish Bank. After frequent absences from work, the kid requested off for Halloween weekend due to an issue at home.

That same night the intern posted a bunch of pictures on Facebook of the Halloween party he apparently ditched work for. The next day, his boss responded to his email and attached an incriminating image of him in costume, then BCC'ed the rest of the office.

"Cool wand," he added in parenthesis.

Burn, baby, burn. But at least his fashion sense didn't go unnoticed.

by Angela Natividad    Nov-13-07    
Topic: Online, Strange, Word of Mouth



Vibrisse Libri -- if You Can Spell That -- Helps Publish Hopeless Writers (We Think)

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We're not really sure what these cheesy and somewhat sonically taxing videos (silent film version; red pill; blue pill) are about, but we do know they were put together by Grenar Labs for a company called Vibrisse Libri.

As far as we can tell, those people publish books. Bad ones, if the ads are any indication. And possibly online. Possibly.

by Angela Natividad    Nov-13-07    
Topic: Online, Strange, Video



Animals With Boobs, Booties, Packages, Orgiastic Rituals Amuse

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Indeed oddity reigns supreme in this French Orangina commercial during which animals with bikini-clad breasts and Speedo-clad packages cavort in some strange mashup of The Jungle Book and Eyes Wide Shut. There's even a little Flashdance in there too, It all culminates with the orgasmic bursting forth of Orangina bottles ridden by Zebras who unleash a Scary Movie-style blast of excitement all over a bikin-clad rabbit. Yes, you read that right.

We love it purely for its over-the-top presentation and we hate that we'll never see it on TV in America. Although, who thought those Herbal Essense orgasm ads would ever fly?

FFL Paris created the spot. Th Mill, Stink and Psyop produced.

by Steve Hall    Nov-13-07    
Topic: Commercials, Good, Racy, Strange



In the Year 2033, Svedka Vodka Will Make You a Monster!

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We continue to feel confused about Svedka Vodka's interpretations of the future. But confusion from arm's length is way better than getting dragged headlong into Svedka's Fem-bot world, which is exactly they're trying to do with Find Your Future You, a bewildering new marketing effort.

Grow Interactive, the interactive agency that put the site together, said we can upload our pictures and find out what we'll look like in the future. Our future selves can also send us witty text messages lending insight on what all's going down beyond the realms of trackable time.

Messages include the following example: "Hey It's Gender Bender You, mostly we date republican senators and televangelists now."

WTF, Svedka?

Anyway, we were having a little trouble finding pictures that matched the criteria for the site so we have no examples to show you. But the agency guy did send us this future-shot of a person called Chrystal.

by Angela Natividad    Nov-13-07    
Topic: Brands, Campaigns, Online, Strange



nip/tuck in Hollywood Makes Bandage Removal the New Striptease

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To promote season five of nip/tuck on FX, and its move from Miami to LA, Hadley Media helped orchestrate a holographic public appearance by actors Dylan Walsh and Julian McMahon in the front office window at McNamara/Troy, the LA-based plastic surgery practice.

Until November 16th, you'll be able to catch the offices and holograms in Hollywood. The sideshow spectacle includes the McNamara/Troy waiting room, a live "patient" and the unwrapping of bandages from an attractive client. Sneak peek and image gallery are available at the site.

Fans can also leave live messages on the answering service. And while you probably won't be able to buy a fake nose, there's plenty of other fake stuff to go around. (Doctors and offices, to start.)

In recent weeks, an Adrants colleague took advantage of the promotion to get one of the good doctors to leave a message on our voice mail about the, uh, "work" we ought to get done. We were bummed, mainly because we had that part done already.

Did nobody notice?

by Angela Natividad    Nov-12-07    
Topic: Guerilla, Promotions, Strange










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