Orange Enlists Poke, Which Launches Never-Ending Web Paaaagge...

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UK mobile telecom Orange hired Poke to come up with a never-ending take on the microsite.

The Good Things Should Never End site includes "100s of wind-up phone chargers [...] as giveaways," hidden in its nooks and crannies, says Poke's Iain Tait, putting method to the madness of spending your workday descending this flash-based world of wonder.

Kudos for the Easter Eggs. They're so under-used.

by Albert Kugel    Nov- 8-07    
Topic: Campaigns, Online, Promotions, Strange



SENZ Viral Brings Umbrella on 180 MPH Skydive

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If you've ever been stuck in Manhattan with the wind blowing and the rain pouring down, you know your umbrella usually breaks around the 12th minute: at the muddy street corner, while a line of taken cabs power down the street.

Broken and defeated by life, you walk a quarter mile for the rain-soaked subway ride.

To both empathize with you and save you, SENZ Umbrella uploaded a would-be viral video showing its umbrellas are tough.

And we mean tough.

Saying "sucks" to bad luck, an open umbrella is thrown out of a plane with a skydiver, only to remain intact when they both hit the ground. The spot is the elemental soul-sister to Will It Blend? -- a series of spots about a really hardy blender.

(Thanks core77 for bringing it to our attention.)

by Albert Kugel    Nov- 8-07    
Topic: Guerilla, Strange, Video



VFX Guru Directs Short Film Exploring the Drudgery of Work

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Trevor Cawood, the visual effects guy behind Citroen Transformer and Nike Evolution, is now a full-on commercial director. Having recently been signed to Biscuit Filmworks, he was kind enough to upload his first short film: Terminus.

In appropriate VFX short film fashion, it opens with a concrete-like creature harassing a "1970s businessman." As the 8-minute film progresses, the businessman finds that colleagues are also being picked on by inanimate objects from the corporate setting: luggage conveyor belts, bland abstract art sculptures, etc., etc.

Is this a commentary on our growing intimacy with the office, resulting from new technology? Or is it a bleak view on how passive we've become? Whatever your take, criticism sure gets more interesting served with a large dose of CG.

Cawood also co-founded Vancouver-based Embassy VFX, the digital effects studio responsible for the Tetra Vaal short film that duped everyone into thinking military occupation droids were being shipped out to South Africa.

by Albert Kugel    Nov- 6-07    
Topic: Online, Strange, Video



Fly Emirates Pioneers the 15-hour Spot

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Think a :60 ad is pushing the limit? That's a speck on Dubai's extra-large ad landscape.

To promote its new non-stop route from Dubai to Sao Paolo, Fly Emirates has launched the world's longest ad to match the 14 hour 40 minute flight time.

Called Non-Stop Fernando, the web push features Sao Paolo native Fernando Ferreira, raving about all things Brazil in a single 14 hour and 40 minute take.

Fernando was kind enough to load a trailer on YouTube. He also provided a log of topics -- ranging from dancing Bossanova to Brazilian cooking -- so ADD-impaired flyers can cut right to the "good" stuff.

by Albert Kugel    Nov- 6-07    
Topic: Inflight, Strange



Gorbachev's Louis Vuitton Ad A Political Message Delivery Device?

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That Louis Vuitton ad featuring Mikhail Gorbachev sitting in the back of a car next to a Louis Vuitton bag while staring out the window at what's left of the Berlin Wall seems, on closer examination, to contain a political message. New York Magazine features a segment of the ad blow up which appears to be a book or magazine with a title that reads (translated), "Litvinenko's Murder - They Wanted to Give Up a Suspect for $7,000."

Interesting. The person referred to, Litvinenko, was the Russian spy whose death was attributed to Putin's henchman. New York Magazine wonders whether or not ads are the new method of worldwide communication between politicos and spies. We just think it's an art director's or photographer Annie Leibovitz's idea of witty political commentary

by Steve Hall    Nov- 5-07    
Topic: Celebrity, Magazine, Newspaper, Strange



Sharapova Crotch Shot Begets Canon A New Tagline

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While we thought our Maria Sharapova/Dentsu lawsuit headline, "Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit" was good, this one, "Make Every Shot, a Crotch Shot," is pretty good too. We think Canon might like that word play on its "Make Every Shot A Powershot" tagline. Oddly, the Sharapova photo that has the world all aflutter was taken during a Canon photo shoot.

This is just too much fun. And it's over nothing at all. It's a stupid photo originally shared among co-workers and a cultural misunderstanding of what passes for normal behavior in Japan. We're told the whole hot tub thing is as normal as being invited to play golf with your boss. And the crotch shot? It's hardly a celebrity snatch shot the likes of Britney Spears or Paris Hilton sans underwear. Sharapova was fully clothed in tennis attire when the shot was taken. If she was worried about anyone seeing her underwear, she wouldn't have been sitting the way she was in the photo. This is about as racy as a picture of a woman wearing a bikini while sitting on the beach.

more »

by Steve Hall    Nov- 2-07    
Topic: Agencies, Policy, Racy, Strange



Make My Logo Bigger Cream Promises Years of Logo Pleasure

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These days, it's all about bigger. Actually, it's always been about bigger. Bigger breasts. Bigger penises. And...yes, bigger logos. Agency Fusion is celebrating our lust for the bigger with its Make My Logo Bigger site. The site features Make My Logo Bigger Cream which promises to transform your tiny, insignificant little logo into something so mammoth it's guaranteed to provide years of intense pleasure. The cream works offline, online and is available for three payments of $29.99 which comes with White Space Eliminator to eradicate all that wasted space in your ad.

Bubba says, "My logo is so much bigger now!!!" Indeed, worthy of a porn star.

by Steve Hall    Nov- 1-07    
Topic: Agencies, Good, Spoofs, Strange



Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit

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Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."

Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.

more »

by Steve Hall    Nov- 1-07    
Topic: Agencies, Celebrity, Policy, Racy, Strange



Pomade = Sex? You Got2B Kidding

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There's little chance that pomade is going to affect how a member of the opposite sex feels about you. But Got2B claims its new Magnetik pomade and gel are infused with pheromones and scientifically proven to "positively influence the psychology of attraction."

It's more or less like believing underarm deodorant turns noncommittal girls into man-fucking hyenas, right?

Hit the Magnetik subsite, where you can make your own sex molecule. It's not super-exciting but the little bubble noises in the background are fun.

Put together by BBDO West.

by Angela Natividad    Oct-31-07    
Topic: Bad, Brands, Online, Strange



If You Need to Go, ING Has A Toilet For You

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It's not often you see a financial institution engage in bathroom humor but ING has gone all the way with i-needtogo.com, a site that let's you choose what you need to do in the stall and then hear from the madame pipi why you do not need to pay her. Yea, we didn't get it at first either but in Europe, as it was explained, these madame pipis are like bathroom attendants. The keep the bathrooms clean and get paid with change from those who use the bathrooms.

Created by Belgian agency Emakina, the site uses an interesting side to side sliding technique which allows one to move back and forth between the promotional bathroom site and the bank's site. In fact, as the madame pipi is explaining the ING account, the ING site slides in and out automatically so you can see what she's talking about. Nifty

by Steve Hall    Oct-29-07    
Topic: Good, Online, Strange










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