For Evian, It's the Outside that Counts

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The bottle at left is a limited edition Evian container created by Christian Lacroix. Evian makes a line of designer bottles every year to celebrate its commitment to "chic sophistication." If you want to spend between $5.99-$9.99 for a bottle of water, you'll find this one at high-end grocery stores and good restaurants.

If your taste is too fine for a Lacroix Evian bottle, you might consider the Haute Couture variation, which is so special the PR people wouldn't even give us a cost on it. Imagine an Ice Queen variation of Mrs. Butterworth's maple syrup. She seriously looks like she'll bite off your face.

All right, Evian. Think you can spend any of that Haute Couture cash on your Second Life efforts?

by Angela Natividad    Oct-19-07    
Topic: Brands, Packaging, Promotions, Strange



Evian Gives Second Life Users a New Lease on Skin

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We took issue with Evian's use of language in the last ad of theirs we covered, but the words on its virtual vending machine are just too weird not to pick at.

The machine reads, "Bring your skin to life." and "Get FREE skins!"

Not sure how it's possible, but before Evian, we haven't seen anybody talk of human skin and online skins so closely together.

Strange. And somehow very uncomfortable. (We're thinking Silence of the Lambs, except without the moths.)

Anyway, Evian actually is giving Second Life residents new skin when they buy a bottle of Evian water. According to the pressie, "the bodily presentation of the character then becomes more defined, having a better texture and is lit in a more flattering manner."

by Angela Natividad    Oct-17-07    
Topic: Online, Strange



MediaVest Guy Gets Naked in Times Square

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We're told by Joy Martinez the guy in this video works (worked?) at MediaVest, reached an "I'm mad as hell and I'm not gonna take it anymore" moment" and decided to run around Times Square naked. This is what our business does to people?

by Steve Hall    Oct-16-07    
Topic: Racy, Strange



Hooking Up Loses Appeal with Chlamydia on the Lurk

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This spot for raising STD awareness made us kind of sick, mainly because the guy in the chlamydia suit actually looks like somebody we dated. (It's amazing how unforgiving memory can be.)

Check out the STD Monster subsite to see more chlamydia behaving badly.

"Can I crash in your fallopian tube tonight?" God damn.

The spots were put together by the cats at SecretSauce.tv. There's also a contest where you can vote for your favourite chlamydia spot to win a free STD combo pack. (That's a series of tests for Chlamydia, Gonorrhea, Syphilis, Hepatitis and HIV.)

The only thing we can think of that's cooler than a jam-pack of STD tests is a gift basket of microbe stuffed animals. Ebola never looked more cuddly, especially under the unattractive highlights of the chlamydia monster.

by Angela Natividad    Oct-16-07    
Topic: Cause, Online, Strange, Video



Mod-Happy Geeks Make Hot Rods Out of PCs

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Who needs Import Tuner or Pimp My Ride when you've got a mod shop for computers?

The custom PC-rigging site was launched by Future US and is hosting a monthly "gladiator-style" tourney for $2,000 in cash and prizes, courtesy of Microsoft.

We're not really sure what to say aside from that apparently geeks have testosterone too. So. When do the PC models debut? Is the MySpace Queen up for that? Oh wait, she's busy looking for love right now.

by Angela Natividad    Oct-15-07    
Topic: Brands, Good, Online, Promotions, Strange



Long Island City's Powerhouse Puts Ads on Booty

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Continuing his asses-in-advertising and real estate advertising series, Copranter brings us this ad for Powerhouse Condominiums in Long Island City. Perhaps this is just trivial trashy or perhaps it's brilliant. After all, everyone looks at a nice ass. Women do to see how they measure up and men do because, well, men are men and their behavior needs no explanation.

by Steve Hall    Oct-15-07    
Topic: Newspaper, Strange



Critic Wishes 'Mad Men' Were Thunderdome of Advertising's Heroes

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We think it's perfectly fine for someone working in the advertising industry to dislike the AMC series Mad Men and to share that opinion with the industry at large. But, when the second sentence of that opinion reads, "I got through about 10 minutes of it before I changed the channel, trying not to squint as I yawned so I could see what was on the latest episode of Dirty Jobs," the next five paragraphs, which contain blatherings about how the show should be more realistic to industry's "magical" era, become baseless.

For someone to write a review of a television show, which has been on the air for at least 12 weeks, after only having watched the first ten minutes of the premiere episode is half-witted at best and most assuredly irresponsible journalism. McKee Wallwork Cleveland Partner and Creative Director Bart Cleveland is the half-wit who brings us wacky commentary such as, "what I really wanted it to be more like was Mad Max. I wanted the hero to be a little off his rocker about doing great work. I wanted to see him threaten to jump out a window to sell a bagel ad." Mad Max? Oh yea. That'd be an accurate portrayal of what we do.

more »

by Steve Hall    Oct-12-07    
Topic: Cable, Opinion, Strange



Frogz Eggz Send Kiddies Digging for Jelly with Tongues

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This is a spot for Nestle's new Frogz Eggz, which is some sort of popsicle/jelly concoction.

We don't know what's more unsettling: that we've been asked to "wrap our tongues around" the product, or the thought of using our tongues to find "frog eggs" in the ice cream.

by Angela Natividad    Oct-12-07    
Topic: Commercials, Strange



WPP's Cole & Weber Instructs Employees on Proper Workspace Behavior

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Seattle agency Cole & Weber recently moved to new offices and wanted to make employees comfortable with their new surroundings. To do so, the agency created a video which illustrates how to best work in an open workspace environment. From the Federal United Cubicle Konsortium (yes, that does spell what you think it does) comes several tips and benefits to working in a cube farm. From cubicle size to Prairie Dogging to odor control to proper eating habits, the video promises to make cubicle life enjoyable for all.

by Steve Hall    Oct-12-07    
Topic: Agencies, Strange, Video



It's Too Late to Plan Your Funeral After You're Dead

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Here's a semi-witty use of a coupon in an ad for an issue that usually doesn't align itself with wit: pre-planned funerals. Even the creative brief is witty, reading, "The truth is, at some point it becomes too late to pre-plan. Why? Because you're dead." Hey, why be coy when you can get right to the point. After all, that's what all good advertising should do.

ACLC Toronto created the campaign for Mount Pleasant Cemetary.

by Steve Hall    Oct-11-07    
Topic: Direct, Good, Magazine, Strange










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