While we thought our Maria Sharapova/Dentsu lawsuit headline, "Maria Sharapova's Crotch A Key Element in Dentsu Lawsuit" was good, this one, "Make Every Shot, a Crotch Shot," is pretty good too. We think Canon might like that word play on its "Make Every Shot A Powershot" tagline. Oddly, the Sharapova photo that has the world all aflutter was taken during a Canon photo shoot.
This is just too much fun. And it's over nothing at all. It's a stupid photo originally shared among co-workers and a cultural misunderstanding of what passes for normal behavior in Japan. We're told the whole hot tub thing is as normal as being invited to play golf with your boss. And the crotch shot? It's hardly a celebrity snatch shot the likes of Britney Spears or Paris Hilton sans underwear. Sharapova was fully clothed in tennis attire when the shot was taken. If she was worried about anyone seeing her underwear, she wouldn't have been sitting the way she was in the photo. This is about as racy as a picture of a woman wearing a bikini while sitting on the beach.
These days, it's all about bigger. Actually, it's always been about bigger. Bigger breasts. Bigger penises. And...yes, bigger logos. Agency Fusion is celebrating our lust for the bigger with its Make My Logo Bigger site. The site features Make My Logo Bigger Cream which promises to transform your tiny, insignificant little logo into something so mammoth it's guaranteed to provide years of intense pleasure. The cream works offline, online and is available for three payments of $29.99 which comes with White Space Eliminator to eradicate all that wasted space in your ad.
Bubba says, "My logo is so much bigger now!!!" Indeed, worthy of a porn star.
Adverganza picks up on a story about a former Dentsu employee, Steve Biegel, who while employed as a creative director for the agency in its New York office claims he was sexually harassed and has sued the agency. The suit claims Biegel's boss, Toyo Shigeta who heads Dentu's US operations "forced him into visiting brothels, distributed lewd pictures of, among other females, tennis star Maria Sharapova (specifically of her crotch), which Shigeta took on a Canon shoot in October 2004 and also insisted that Biegel and others hang out nude in a hot tub with him."
Aside from the fact that sounds like every day, normal behavior for a horny Japanese dude (OK, any dude), excepting, perhaps, the hot tub thing, Biegel says the events left him humiliated and degraded. Biegel complained, got fired and unleashed the legal eagles on Dentsu.
There's little chance that pomade is going to affect how a member of the opposite sex feels about you. But Got2B claims its new Magnetik pomade and gel are infused with pheromones and scientifically proven to "positively influence the psychology of attraction."
It's more or less like believing underarm deodorant turns noncommittal girls into man-fucking hyenas, right?
Hit the Magnetik subsite, where you can make your own sex molecule. It's not super-exciting but the little bubble noises in the background are fun.
Put together by BBDO West.
It's not often you see a financial institution engage in bathroom humor but ING has gone all the way with i-needtogo.com, a site that let's you choose what you need to do in the stall and then hear from the madame pipi why you do not need to pay her. Yea, we didn't get it at first either but in Europe, as it was explained, these madame pipis are like bathroom attendants. The keep the bathrooms clean and get paid with change from those who use the bathrooms.
Created by Belgian agency Emakina, the site uses an interesting side to side sliding technique which allows one to move back and forth between the promotional bathroom site and the bank's site. In fact, as the madame pipi is explaining the ING account, the ING site slides in and out automatically so you can see what she's talking about. Nifty
If you live in France and happen to have found a baby in the frozen food section of your local grocer, fear not. This isn't the latest baby dumping stunt by a distraught teenager; it's just a home-grown campaign to promote France's national child abuse phone number, 119. Another clue this isn't one of those baby-in-a-trash-barrel things: the babies here are tiny, plastic and wrapped in bags like toys.
It's not a sanctioned campaign but a one-off from a group of people who think the cause needs greater promotion. We're not sure what we'd do if we found a frozen baby while reaching for a bag of frozen peas but we sure like the approach these guys took to call attention to the issue. Watch the video.
Here's a series of commercials for Vancouver's Vancity Savings Credit Union which promotes environmentally friendly financial products with goofy scenarios such as a married couple using aerosol spray while discussing the wife's use of the credit union's credit card that donates to environmental causes, and an Eskimo couple debating whether or not global warming is a myth.
See the enviro VISA, the climate change mortgage and -- our favorite -- the mixer mortgage.
Created by TBWA\Vancouver, the commercials are shot by OPC director Brian Lee Hughes using his usually quirky style and mood. They're not the best we've seen from him but their brand of humor seems to click with us.
Elvis from Dubai just informed us that Ad-Air, which builds "bird's-eye billboards" for airline travelers (or aliens?) that aren't visible from the ground, has just set the world record for "largest advertising banner" with the launch of its first effort for the Dubai airport.
It kind of makes sense that a country that can afford to put snow in the desert is now also hosting the largest ad ever. The spot is for Sorough Real Estate and covers over 20,000 square meters (the size of more than two soccer pitches).
The Guardian says a Guinness Book of World Records Inspector came out and designated the ad as the record-holder for banner size. All we can say is, we're glad the record-holder wasn't Eva Longoria for Maxim or an iPod.
Lest we forget that showers are also battlefields for drawing brand allegiances, Lowe, Athens and Kings & Queens -- makers of shower gel, body oil and 21st Century royalty -- come leaping out of left field to reignite our senses.
This campaign never makes you feel the same sensation twice. See the everyday technocrat turned King Caspar. Watch a retro Nefertiti claim a honey-slathered victim. Catch the demure Chinese Princess experimenting in her lab.
And finally -- the crowning glory -- observe a trailer-made brand of Sheba and Solomon. (The paper crown at rest beside the rollerblades: priceless.)
The logic follows: "It's all about being part of an urban culture that makes you feel like an everyday royalty." Ahh.
Maybe it's because it's India. Maybe because it's just plain goofy. Maybe it's just Bollywood gone Madison Avenue. Maybe it's just...oh, whatever. Just watch this weird educational video about condom usage from Nrityanjali Academy, Secunderabad, Andhra Pradesh, India.