The man in the pig-tailed wig is probably the best thing that's happened to Wendy's, having achieved improved recall in eight weeks versus 18 months with a previous campaign. But the muse of all the hubbub, Melinda Lou "Wendy" Thomas herself, isn't enjoying the ride.
Advertising Age reports that Melinda, who studied marketing at the University of Florida, auditioned as herself for the new campaign, but spokesman Bob Bertini said resulting consumer response was "not positive."
If you're a dog owner, surely you've seen this freakishly odd behavior a dog exhibits from time to time when he feels he's...oh...in need of some toilet paper just like us humans. Usually, this sort of behavior is harmlessly exhibited outside. When it's exhibited inside, kids think it's funny and moms are horrified. Stanley Steemer just shows up to take care of the problem. Thanks, AdFreak.
Young Guns work is usually great but when you have to wait like an entire minute...or more...for a site to load it's well, off putting. That said, this new work, which comes in the form of an online musical, takes us through the day in the life of an award show virgin. All the cliches are here. And there's even appearances by Alex Bogusky, David Droga and Lee Clow. Even the audience can participate.
We particularly like the reference to timelines as akin to having "a clock jammed up your ass." Ooo. Ooo. And there's school girl outfits too! The longer you watch, the better it gets.
Oh the hell with all that crap about objectifying women in advertising. Oops. Did we just say that? Well, not really but Bodog kinda does in its new, and we think very hilarious, new video promoting its Bodog Fantasy Football. Maybe some of you have seen that old movie Weird Science in which some hottie appears to a bunch of geeks. Well, this video follows the same idea but when Bogog's hottie appears from the closet, climbs onto the bed of a droolingly transfixed guy and takes off her shirt, she unleashes a pair of boobs like none you've ever seen before.
Just as the Heineken DraughtKeg fembot combines beer and hottieliciousness , Bodog offers up the perfect combination of football and an entirely different form of hottieliciousness. The kind only a fantasy football obsessed guy could conjure from within.
We've seen a lot of odd funeral ads in our time (1, 2). But this trade ad, which first disgusted Adpulp (granted, for completely different reasons), is a new kind of freaky.
"Just imagine extending your cycle of service by adding pet loss memorial care," invites Matthews Cremation for its Faithful Forever effort.
Granted, death, like anything else (marriage, for example), is an industry whose players need to stay relevant with innovations or new streams of revenue, and we largely have ourselves to thank. Okay, our emotional attachment to Sparky is fair game. But it's still kind of weird to imagine the possibilities:
"One in three pregnancies results in a miscarriage. Cup the child in God's Hands (TM); cup the profits in yours."
"Celebrity deaths can hit homes hard. The Icon Altar brings solace for the passing of role models the world over."
"Invisible friends are people too. Remind aging patrons to see them off in style."
In an unfortunate and amusing product naming mishap, German company TrekStor had named one of its MP3 players i.beat blaxx. upon realizing the not so nice meaning of that product name, the company has since switched the name to a less culturally agitating and more simple blaxx. One wonders who looks at this stuff before it goes out?
Yo, dawg. Apparently, Time Warner's All the Best Package let's you get down, virtually, of course with your homies around the world. Us? If we want to swap gang signs with an Indian hottie, we'll just jump on a plane to do it.
The headline pretty much says it all because there isn't much else going on in this commercial for Dutch shopping Mall Batavia Stad. Our friends ovr at Fresh Creation don't see the connection. Neither do we. Do you? (Here's your chance to get all conceptual)
Okay. Paying homage to a font is either acknowledging an undervalued aspect of the cultural exchange, or else very clever fucking marketing. But how many typefaces do you personally know that has its own documentary and a show at the MoMa?
Yes. We saw the latter with our own eyes. Gawk at the marvel that is the Chicago Public Library ad. Note the rakishness with which American Apparel robs Helvetica of its innocence. Observe with what candor and personality it reports the names of the Beatles.
How can one disarming typeface be so multi-faceted? We thought it was perfection in simplicity, but it might be its 80 faces.
If you are a sucker (or a decadent postmodernist or maybe just a big font-fan) of exceptional proportions, nail a double-sided Helvetica notebook. But why stop there? Helvetica would be an awesome name for your firstborn. We're sure he (or she) wouldn't hate you at all when time came to do the resume rounds or apply for college.
Word on the street is the right pair of shoes can be deadly. But if you're spending a lot of time on said street, you may find this turn of phrase more literal than not.
To take at least a bit of the risk out of sex work (though we still prefer the fatherly ever-lurking gigolo), the Aphrodite Project is developing male- and female-sized platforms that function as both alarm and tracking device. Like when you reach too readily for a hot car that's not yours, a hooker can fend you off with a high-pitched noise while simultaneously transmitting his/her location to a police station or sex worker's rights group.
Nighttime strollers can try the shoes at Gallery Aferro in Newark this September.
Falling into dire straights on the streets is a scary thing, but as Wired points out, imagine the mash-up opportunities! With a little magic a la Yahoo Pipes, a sex-starved someone could find the nearest hot-heeled fix in a 10-mile radius just by tapping in a zip code.