Volkswagen Gets Gross With Clean Jetta Guy

vw_jetta_lick.jpg

No one loves their car this much. Oh wait, this is Volkswagen we're talking about. Those freaks are whack. Just witness how much this guy loves his Jetta and will do anything to keep it clean before he picks up his girlfriend. Even if she has to suffer from his cleaning technique.

by Steve Hall    Sep-21-07    
Topic: Commercials, Good, Strange



QVC Insider Reveals Mystery Behind iQdoU

iqdou-thumb2.jpg

A QVC employee has risked life and limb to let us in on what's happening behind the iQdoU? campaign.

The source blithely reports QVC will be unveiling its new logo on the 23rd, a Q that represents a package being opened to reveal the QVC inside.

Sounds complex.

QVC employees were shown the new logo just yesterday.

by Angela Natividad    Sep-20-07    
Topic: Campaigns, Outdoor, Strange, Word of Mouth



This Commercial Break Sponsored by Cleveland's Brokaw

brokaaw_eran.jpg

This is a year old but look what fun Cleveland-based agency Brokaw has with it's own. An unsuspecting Brokaw employee named Erin gets the shit (well,not exactly) scared out of her when her co-workers decide to set off one of those air horns in her office. Hey, it's not news but we all need a commercial break from that sometimes. Consider this that break.

by Steve Hall    Sep-20-07    
Topic: Agencies, Strange, Video



High School Food Fight Promotes Eating Better

food_fight_general_mills.jpg

Oh the lameness that passes as advertising because, well, we all love a good fart joke or a high school cafeteria food fight. It's the latter General Mills, with help from mono, has gone for in launching The Good Food Fight. On the site there are recipes which you can forward to your friends who can view them but as they view them, they are visited by character who throw food at them. So, send one to that shit head boss of yours just for laughs.

by Steve Hall    Sep-17-07    
Topic: Online, Strange, Viral



Cobras, Ice Cream Won't Convince Us the Zune's About Sharing

zune_meltdown.png

72andSunny and Goldfrapp give us Meltdown for the Zune. It takes place in the desert with an ice cream cone and two cobras, which share the sweet instead of fighting for it. At some point their scales get all disco fever, and shortly thereafter, a shitload of other ice cream cones fall out of the sky.

The ad vibes like something off Cartoon Network with the '80s sex music and gyrating cobras and whatnot. We also can't help but wonder, are the ice cream cones metaphors for the now-ubiquitous iPod?

According to the press release, the ad is supposed to illustrate sharing (as in, filesharing) between the cobras, which is rewarded by all those other ice creams falling from the sky.

Wait - is this the same Zune that actually discourages sharing by restricting users to the Windows platform? Half the time it doesn't even play music purchased from the MSN music store. Don't give us this schlock about sharing.

Neat ad, though. Weird, but neat.

by Angela Natividad    Sep-17-07    
Topic: Brands, Commercials, Strange



Tom Ford and Vulva Create New Trend: Vaginads

img_9_big.jpg

Two make a trend and we're dubbing it Vaginads. Yup, vagina ads. Last week, Tom Ford debuted a new campaign which prominently featured his fragrance product directly between the legs of a naked woman. Now, we are tipped to German company Vivaeros which has a product called Vulva.

And yes, as the name indicates, it has everything to do with that particular female body part and the (good) smells that emanate from within. While the whole thing reads like one big spoof (an email to the company confirms it's the real deal, though), there seems to be some seriousness to it. The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a "beguiling vaginal scent") and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing.

more »

by Steve Hall    Sep-16-07    
Topic: Racy, Strange



iQdoU? Billboards Proliferate NYC, Have Roots in Canada?

iqdou.jpg

Adrants reader Amy sent us a shot of these iQdoU? billboards and asked if we knew what this is all about.

After some intelligent sleuthing (read: consulting Google), we found a cliffhanger-style website that invites the inquisitive to "unwrap the secret" on September 23rd.

Dissatisfied with that, and with the crappy think-tank music, we checked the meta tags, where we found terms like "celebrity shopping" and "seen on celebrities."

more »

by Angela Natividad    Sep-14-07    
Topic: Outdoor, Strange



KFC Sponsors Mystery Meat Macrophotography Photo Series

Mystery_Meat_full_size.JPG

So there's this Mystery Meat macrophotography thing floating around. It consists of people taking close up pictures of processed meat products. Next to one of the images, courtesy of contextual advertising fuckery, we have a text ad for KFC talking about their nutrition guide. Mmm, mmm, good.

by Steve Hall    Sep-14-07    
Topic: Strange, Worst



Aap!Steps - Because People on the Move, But Not Moving, Need Something to Stare At

branded_escalator.png

Here's something we never thought of before. Aap!Steps - branded escalators!

It's not like you could make an escalator uglier, right?

by Angela Natividad    Sep-12-07    
Topic: Outdoor, Strange



Axe Makes Women Crazy, Tom Ford Delivers Snatch

tom_ford_snatch.jpg

When selling men's fragrance, most marketers rely on artist but meaningless photography of alluring situations meant to capture what they believe to be some ethereal state of being obtained only by using the marketer's fragrance. But not Tom Ford.

Ford removes all pretense in his latest fragrance campaign and celebrates what every man wants: to fuck. In this ad, Ford less than deftly places the product in the place all men hope the it will get them: snatch. Crass? Certainly. Objectifying of women? Sure. Attention getting? Most definitely.

Of the campaign, a Tom Ford Beauty Spokeswoman told Women's Wear Daily, "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance." Sharper and more graphic, indeed.

by Steve Hall    Sep-12-07    
Topic: Brands, Creative Commentary, Magazine, Racy, Strange










Featured FREE Resource: