Two make a trend and we're dubbing it Vaginads. Yup, vagina ads. Last week, Tom Ford debuted a new campaign which prominently featured his fragrance product directly between the legs of a naked woman. Now, we are tipped to German company Vivaeros which has a product called Vulva.
And yes, as the name indicates, it has everything to do with that particular female body part and the (good) smells that emanate from within. While the whole thing reads like one big spoof (an email to the company confirms it's the real deal, though), there seems to be some seriousness to it. The company, reacting to the predominance of erotic products which makes a person more attractive to another, has bottled the smell of sex (in the form of a "beguiling vaginal scent") and is selling it as a fragrance for men to wear seemingly to bring them pleasure in the absence of the real thing.
Adrants reader Amy sent us a shot of these iQdoU? billboards and asked if we knew what this is all about.
After some intelligent sleuthing (read: consulting Google), we found a cliffhanger-style website that invites the inquisitive to "unwrap the secret" on September 23rd.
Dissatisfied with that, and with the crappy think-tank music, we checked the meta tags, where we found terms like "celebrity shopping" and "seen on celebrities."
So there's this Mystery Meat macrophotography thing floating around. It consists of people taking close up pictures of processed meat products. Next to one of the images, courtesy of contextual advertising fuckery, we have a text ad for KFC talking about their nutrition guide. Mmm, mmm, good.
Here's something we never thought of before. Aap!Steps - branded escalators!
It's not like you could make an escalator uglier, right?
When selling men's fragrance, most marketers rely on artist but meaningless photography of alluring situations meant to capture what they believe to be some ethereal state of being obtained only by using the marketer's fragrance. But not Tom Ford.
Ford removes all pretense in his latest fragrance campaign and celebrates what every man wants: to fuck. In this ad, Ford less than deftly places the product in the place all men hope the it will get them: snatch. Crass? Certainly. Objectifying of women? Sure. Attention getting? Most definitely.
Of the campaign, a Tom Ford Beauty Spokeswoman told Women's Wear Daily, "We loved the original Marilyn Minter images, but while on a shoot with [Richardson] in Milan, we decided that a sharper, more graphic approach clearly communicated the bold and provocative mood of the fragrance." Sharper and more graphic, indeed.
We got the coolest spam today. Check it out here.
For those too lazy or too distrusting to click, it says:
"Hey, can you make love more that 10 minutes? Yes, you can with our 'manpower candies.' All love enhancers (and many other meds) at one online store!"
We're not really sure what manpower candies are. They sound like a cross between our favourite peppermint treat and Power Thirst. We looked them up on our handy-dandy internets and only found more questions than answers.
Sprint is really laying it on thick with its "Sprint ahead" campaign. In tangent with Goodby, Silverstein & Partners, SF, Exopolis has put together a Sprint ad that will appear on stadium jumbotrons this NFL season. It is called "NFL at SprintSpeed Jumbotron." No, we didn't make that up.
Anyway, the ad features a couple of football players running shrouded by darkness except for the ambient light and enchanted microfiber magic surrounding them. The end of the spot culminates in a glorified tackle that looks more like a Lifetime movie embrace. This tryst explodes into still more light, flying symmetrically out of the two bodies and toward the rest of the frame.
It's very Disney.
Then there's the Sprint logo. Then, "Proud sponsor and avid fan of the NFL."
Have you ever felt your baby was just not bulletproof enough? (If you are 50 Cent's mother, probably - or not, depending on how you look at it).
Visit Bulletproof Baby for bulletproof cribs, strollers, vests, toddler tasers and disturbing product-test videos, all meant to ensure that you, the discerning customer, have a happy bundle of steel.
Actually it's a stunt for New Line Cinema's Shoot 'Em Up, which is linked pretty prominently on the homepage. Even so, a PR person still saw fit to shoot us at least three emails this morning about how it was dramatically unveiled as a promotional effort after a long and controversial internet run. (We have serious doubts about this.)
And while we have no idea what that movie has to do with babies, we know it has plenty to do with bullets. And Clive Owen.
Having followed the American Apparel campaign for some time, Copyranter reacted to the latest iteration with the following headline, "It's Friday. Why Don't You Masturbate." One can't ask for a better headline when it comes to discussing American Apparel campaigns which, for a long time, have been one step above porn. It's just Dov Charney's way and who are we to complain. Sex is supposed to sell, right?
There's just no end to the fuckery contextual advertising delivers. This time, we have Red Stripe beer advertising directly next to a story about two guys who got arrested while driving the same truck...together...while drunk. Even weirder, one of the guys was a paraplegic so he steered while his friend worked the pedals. You just can't make this shit up.