Maybe if McDonald's and Burger King offered a free Lap-Band with every Happy Meal or Whopper, the legislature and the ad industry wouldn't have to go head to head on this whole obesity thing. After all, if the food can't get in, the kid can't get fat.
In a way, it's the job of a PSA to cut through all the glitzy ad noise and deliver a more crucial message - one that protects families from abuse, unprotected sex or drugs, for example.
But on their noble mission to maintain the status quo, sometimes an overzealous PSA can just scare the shit out of some of us, and completely confuse everyone else.
This musical meth ad first appeared over 10 years ago (we're guessing). We were terrified of it as kids. (Consider the nightmarish effects Requiem for a Dream might have had on impressionable teenagers, then compress it into a :30 spot.)
The ad came up in conversation yesterday with our landlord, who was in the middle of a cleaning spree. He remembered the ad immediately - then, perplexed, said, "It was about meth? You mean the drug?"
"Uh, yeah," we answered, to which he exclaimed, "Oh my god! All this time I thought it was about a cleaning agent."
He somberly added, "The commercial didn't really make me want to buy it, though."
At first, we were ready to cast aside this little online "game" for Steape Travel Translators but the more we clicked, the more we laughed. Who knew French dining could be so humorous? Who knew translation was so important to getting a good meal? Who knew ordering desert could result in an alien attack? Indeed.
Chris Thomas has the story of multi-level marketer BeautiControl, a music video the company created, apparently, to motivate its consultants and the backlash caused by what Thomas describes as "horrible marketing." The video, much like that "apply directly to the forehead" commercial, features six stiletto-wearing, wannabe bootylicious primpsters dancing, posing and rapping "cars, money, friendship, bling and travel" over and over. In reaction to consultants' complaints, the company removed the video from its YouTube channel but Thomas was kind enough to capture it for us so we can all wallow in its horrific beauty.
Jeremy over at Pop-PR sent us a link to this alleged PSA, which takes place at Raphael De La Ghetto High School, where very scary things happen. (Really. It was like a lower-budget version of Pink Floyd's "The Wall.")
The purpose of the crunked-out video is to encourage disenfranchised youth to "read a mothafuckin' book!" Users are also led to Not a Rapper, the official website of Bomani D'Mite Armah, "the poet with a hip-hop style."
There are other important messages proffered by the PSA, including "Your body needs water, so drink that shit!" and "Brush your teeth, brush your teeth, brush your goddamn teeth!"
Word on the street is the video aired on BET and appeared on VH1's Best Week Ever. We sat through the whole thing for posterity's sake and, afterward, did indeed feel violently inclined to pick up a mothafuckin' book. Whether it so triggered the street hoods is another question.
Is it just us, or does this AIDS Walk ad just scream worker's revolution? Everytime we see it, we feel an irresistible compulsion to mobilize.
Magnificently magnifying metaphors, this recent All-Bran commercial from Kellogg has no problem touting its ability to aid one in shitting a brick. Or two. Or an entire dump truck load. Yes, the spot is jam packed with endless bowel movement metaphors. Enjoy.
- If you care, Facebook's heretofore "non-existent" ad rates have been leaked.
- Pepsi's Alan Pottash, the man behind many successful campiagns such as Pepsi Generation, Pepsi Challenge and all those celbu-commercials, died July 27 in LA at the age of 79.
- Toto's Times Square bare asses have been covered - quite creatively - following complaints from Reverend Neil Rhodes of the Times Square Church.
- This is what happens when an ad agency with just ten people and three accounts has too much time on their hands.
Here's an ad that's generating a bunch of icky reactions. Rekindling It phobias and sparking court jester jokes, apparently Pepsi will add a little (too much) color to lives that would otherwise fade into grayscale.
How in hell did this get past the pitch room? Maybe somebody thought lips in brand-colored trappings would be a natural nod to the distinctive Pepsi logo. And because we know somebody's going to step forward and go, "Hey, guys, obviously it worked because people are talking about it," we're going to roll our eyes in advance and STFU.
We got a promising email dubbed "New web 2.0 art project" and arrived at the Art Initials website, a place where you can buy initials in all the combinations you can think of (about 676) and hope some wealthy sap 20 years down the line will go, "By Gad, I've been looking for that AN all over the place! I'll give you a thousand times what you paid for it."
The pressie soothingly states you are not obliged to buy your own initials, but popular ones do go for more money. Plus there's a nifty feature where, via Wikipedia, the website tells you what your chosen initials mean in contemporary life.
The hope is that by pushing a limited selection of initials, and selling popular ones at a higher rate, a "community" will flourish that outlasts the actual service. We can see that happening. Friendships are made over shared acts of stupidity all the time.
Initial art comes in midnight black, navy blue and Kashmir beige.
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