We got a promising email dubbed "New web 2.0 art project" and arrived at the Art Initials website, a place where you can buy initials in all the combinations you can think of (about 676) and hope some wealthy sap 20 years down the line will go, "By Gad, I've been looking for that AN all over the place! I'll give you a thousand times what you paid for it."
The pressie soothingly states you are not obliged to buy your own initials, but popular ones do go for more money. Plus there's a nifty feature where, via Wikipedia, the website tells you what your chosen initials mean in contemporary life.
The hope is that by pushing a limited selection of initials, and selling popular ones at a higher rate, a "community" will flourish that outlasts the actual service. We can see that happening. Friendships are made over shared acts of stupidity all the time.
Initial art comes in midnight black, navy blue and Kashmir beige.
VLAN! drew our attention to this 3D billboard for the iPod (and iTunes), which is perched somewhere above the streets of New York. We can see a few album covers in our own collection, including Sinatra and Jack Johnson, which definitely gives the ad a double-take quality.
Is it just us, or does it look like the wee white device is vomming media? Guess that's apt.
Fallon, London just put together these new spots for Ask.com. They've got that VHS vibe going on and are weird, but oddly watchable. (We liked Algorithm best, probably because of the dancing.)
With the failure of Jeeves and the new face of Ask, characterized by that cryptic billboard campaign, it took us awhile to warm up to the brand's quirky new personality. The ninja effort probably helped.
What we like about the new Ask is that they manage the random humor well but don't go all left-field - all efforts serve the purpose of delivering the same, consistent message in different ways.
Smart. Why is that so hard to do?
Here's a fun time waster for marketers sick of the daily pitches they receive from agencies. With old school-style gaming technique, you can annihilate those incessant pitches as the enter your office and disturb your day. There's nothing more to it. Well, except for that mini-skirted flight attendant who welcomes you to Moosylvania's world. And yes, it's all just another agency pitch.
- Christiania Spirits is hosting a billboard competition. Finalists will be judged on the company's guiding principles known as Purism. OK then.
- A recent ad in the Economist promoting South Korea's Gwangyang as a business center used the Calgary skyline to do so.
- AOL has plans to acquire behavioral ad network Tacoda. The company will use Tacoda's targeting capabilities to improve its advertising offering.
- On the eve of Saatchi's new red pigtail guy commercial, Improv Everywhere is staging a faux protest claiming the ads unfairly represent red heads.
- AdFreak says Microsoft's new Live Derby 2007 game which promotes Live Search doesn't do much more than prove Microsoft is uncool and is still good at crashing.
Girls. Plaid pleated school girl skirts. Knee socks. Mops. Yes, that last one is correct. Only in Japan do you find these wonderfully odd combinations. Apparently, it's to promote a television drama called Life. All this courtesy of Flickr user antjeverena.
The OLPC, an organization devoted to bringing open source laptops to children in Third World countries for less than $200 a pop, have discovered an awkward residual outcome in their well-meaning scheme.
The News Agency of Nigeria has reported some kids at an Abuja primary school "have gone awry as the pupils freely browse adult sites with explicit sexual materials."
Oops. The OLPC has since reported they'll be including porn filters in the newer models of the otherwise-durable computers.
It may not be as cute as the iPhone, but the Nokia N95 - and its ad campaigns - might just be cleverer.
The premise behind jealouscomputers.com is that the N95, which boasts music, GPS, camera, and video cam all in one (okay, really ugly) phone, may spark the jealousy of lesser-seeming technologies - like your laptop, for example. And along with footage of tech gone awry are flight attendant-type videos about protecting yourself from dangerous hardware, as well as camouflage tactics for the N95.
You might want to try the latter, even if you don't have a laptop raring to bite you. (Seriously. Look at it.)
Leveraging for the billionth time Paris' position atop the cities of love list, the Regional Tourism Committee of Paris in London has launched a campaign for the Rugby World cup that proves even rugby players feel the love. Of course any game that requires fully grown men to forcefully embrace and thrust themselves into each other must certainly have something to do with love. The only thing missing from this campaign is a Snickers bar.
They say music is the universal language. It moves us similarly no matter what language we speak. It breaks down cultural barriers caused by language and political differences. This family, enjoying a nice car ride, has been infected by a catchy tune on the radio that's appealing to both mom and dad as well as the kids. Give it a listen. But, catchy as the tune is, you would be well advised to listen with headphones on or the volume down.