They say music is the universal language. It moves us similarly no matter what language we speak. It breaks down cultural barriers caused by language and political differences. This family, enjoying a nice car ride, has been infected by a catchy tune on the radio that's appealing to both mom and dad as well as the kids. Give it a listen. But, catchy as the tune is, you would be well advised to listen with headphones on or the volume down.
We just can't get enough of this stuff! We love it when computers are left to do the work of humans because, well, computers are dumb and dumb nets dumb no matter how much the things try not to be dumb. Ah yes, our favorite whipping boy, contextual advertising, has risen his ugly head once again in a ad for Folger's coffee directly next to an article about hoe coffee could trigger the first heart attack in some people.
Oddly this story is dated August 15th so either there's some time travel going on here, this thing is a year old or it just came up in a Yahoo News search. No matter. It's still fun to witness idiocy in action.
They might taste good. They might even contain a bit of chicken. But, these batter-encrusted, popsicle-like Chik'N Stik'Ns are, well, gross. Not to be deterred from the fact chicken isn't usually served up like ice cream on a stick, Krystal is promoting their new creation by bribing...uh...giving away two music downloads for each order of Chik'N Stik'N purchased. Next, chocolate covered chicken-filled candy bars.
Well what do you know. Alex Bogusky Moves to Boulder and Denver launches a new ad club. And that's not all. Properly following America's march toward self esteem-fueled mediocraty where there are no winners and loser only proud participants, the New Denver Ad Club has kicked off an awards competition in which there are no golds, no silvers, no bronzes, no categories and no Cannes-like category shifting to please judges' whimsy.
The only thing the 50 winners get is a slot in the Denver50 show book and a party at which much alcohol will be served. Entries are due August 10 although how one submits is a mystery given the Denver50 site doesn't exist yet. Entries are limited to creatives living in Colorado when the idea was developed and must have appeared in media between January 1, 2006 and August 10, 2007.
We're not sure why a company would position itself as an asterisk hunter when, in fact, it's impossible to run a company, or anything for that matter, without certain ground rules, terms, conditions and guidelines but broadband company Bright House thinks it's asterisk-free and wants to celebrate. So, who are we to stop a company that wants to have some fun with the annoying asterisk found in so many advertisements these days. Here's their Fry Hammond Barr-created commercial and here's the Asterisk Hunter website.
OK, then. If this semi lame-ass thing won the Nokia-sponsored Young Creatives Competition recently held during Cannes, we really don't want to spend the rest of the day viewing the other 19 finalists. Huh? Did we just trash the work of up and coming creatives? Indeed, we did. But, don't listen to us. After all, they only had a tiny little Nokia Nseries camera to work with and zero budget of which to speak. The videos documenting the competition are more interesting than the actual work. Especially the Team Finland video during which the interviewer asked whether or not the team was in disguise when, in fact, they were simply dressed in the usual goofy, wannabe garb most creatives don the world over.
We, along with Make the Logo Bigger, are sure most farmers who walked bleary-eyed into the milking parlor at 5AM and found this guy hooked up to an automatic take off machine and eating a candy bar, they'd run back to the farm house and ask what the hell their wife put in the scrambled eggs this morning. But not this farmer. Nonchalantly noting his milk product is sour, he thinks it's fine some seen-him-before-but-can't-place-him actor is hooked up to the milking machine while eating Sour Skittles. He just wish he wasn't eating Skittles. Weird, yes. Funny, definitely.
Back in the day, people scoffed at the practice of parting with cash to acquire a bottle of water, a product readily available free from any faucet. Now, water, a product which costs its makers next to nothing to produce, is standard fair in convenience and grocery stores the world over.
An alien visiting from another planet might think this paying for water thing is one of the most illogical of all observed human behavior but he would be wrong. Until he observes humans paying $40 for a bottle of Bling H2O marketed by none other than the ubiquitous bare-assed, sex-sells hottie, he won't have a true understanding of how the human race has "evolved" since his last visit.
While our alien might hypothesize anyone marketing a bottle of $40 water must have their head up their ass, the ad will certainly confirm that assumption quite clearly.
Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.
A buddy at Deep Focus sent us this news about Rap Cat, demonstrable success that guerrilla advertising, performed properly (assuming Rap Cat was), unlocks the quality of loyalty and evangelism in the demo it's meant for.
We don't know about all that. And five pages on a video that we couldn't hang with past the first minute was five pages too many. We did think Rap Cat was a good way to showcase how vacuous mainstream rap is (and has been for awhile), and maybe it's commentary on the whole lolcat phenomenon too. Who knows.
All we know is we felt embarrassed watching it, and somewhat impatient, and a little aggravated, and after all that washed away we had a strong suspicion Rap Cat was intended to generate just those feelings. Because it sure wasn't funny.
(For the record, Deep Focus had zip to do with Rap Cat. The bling-sporting feline was the brainchild of Amalgamated, a wee NYC firm.)