We're not sure why a company would position itself as an asterisk hunter when, in fact, it's impossible to run a company, or anything for that matter, without certain ground rules, terms, conditions and guidelines but broadband company Bright House thinks it's asterisk-free and wants to celebrate. So, who are we to stop a company that wants to have some fun with the annoying asterisk found in so many advertisements these days. Here's their Fry Hammond Barr-created commercial and here's the Asterisk Hunter website.
OK, then. If this semi lame-ass thing won the Nokia-sponsored Young Creatives Competition recently held during Cannes, we really don't want to spend the rest of the day viewing the other 19 finalists. Huh? Did we just trash the work of up and coming creatives? Indeed, we did. But, don't listen to us. After all, they only had a tiny little Nokia Nseries camera to work with and zero budget of which to speak. The videos documenting the competition are more interesting than the actual work. Especially the Team Finland video during which the interviewer asked whether or not the team was in disguise when, in fact, they were simply dressed in the usual goofy, wannabe garb most creatives don the world over.
We, along with Make the Logo Bigger, are sure most farmers who walked bleary-eyed into the milking parlor at 5AM and found this guy hooked up to an automatic take off machine and eating a candy bar, they'd run back to the farm house and ask what the hell their wife put in the scrambled eggs this morning. But not this farmer. Nonchalantly noting his milk product is sour, he thinks it's fine some seen-him-before-but-can't-place-him actor is hooked up to the milking machine while eating Sour Skittles. He just wish he wasn't eating Skittles. Weird, yes. Funny, definitely.
Back in the day, people scoffed at the practice of parting with cash to acquire a bottle of water, a product readily available free from any faucet. Now, water, a product which costs its makers next to nothing to produce, is standard fair in convenience and grocery stores the world over.
An alien visiting from another planet might think this paying for water thing is one of the most illogical of all observed human behavior but he would be wrong. Until he observes humans paying $40 for a bottle of Bling H2O marketed by none other than the ubiquitous bare-assed, sex-sells hottie, he won't have a true understanding of how the human race has "evolved" since his last visit.
While our alien might hypothesize anyone marketing a bottle of $40 water must have their head up their ass, the ad will certainly confirm that assumption quite clearly.
Here at Adrants, we sometimes receive things that are so beyond weird, we can't help but utter, "what the fuck?" Usually this utterance leads to a quick toss off of the work courtesy of the delete button or , conversely, it motivates us to craft a little story about it because, well, we like weird, WTF stuff. Now, it seems, someone has turned our "what the fuckness" into an actual campaign. Yes, Bos Toronto has created a new campaign aptly called WTF? for Canadian retailer Mac's Convenience.
A buddy at Deep Focus sent us this news about Rap Cat, demonstrable success that guerrilla advertising, performed properly (assuming Rap Cat was), unlocks the quality of loyalty and evangelism in the demo it's meant for.
We don't know about all that. And five pages on a video that we couldn't hang with past the first minute was five pages too many. We did think Rap Cat was a good way to showcase how vacuous mainstream rap is (and has been for awhile), and maybe it's commentary on the whole lolcat phenomenon too. Who knows.
All we know is we felt embarrassed watching it, and somewhat impatient, and a little aggravated, and after all that washed away we had a strong suspicion Rap Cat was intended to generate just those feelings. Because it sure wasn't funny.
(For the record, Deep Focus had zip to do with Rap Cat. The bling-sporting feline was the brainchild of Amalgamated, a wee NYC firm.)
We've just spent the last hour having way too much fun with Pet Moustache, built in-house by the facial hair-loving folk at Crispin Porter + Bogusky.
The site is an interactive extension of the Burger King Western Whopper campaign, and it's almost too entertaining, particularly in the wee hours of the morning.
You upload a picture, grow your own mustache and then trim, wax and shape it. The demo made this process look really easy but the hair is unwieldy and the image at left was the best we could do.
If we could get this grooming thing down, we think we'd look kind of awesome.
"It's horrific," a nearby passerby said.
Yeah. If by "horrific" you mean, "THE SEX."
Leaping into the virtual world with guns a-blazing, and perhaps dissatisfied with slaughtering just Spanish on its quest for incoherence, Taco Bell partners with DraftFCB, Irvine, which in turn enlisted Gizmoz and MTV, to launch a "virtual casting call." Future digital celebrities will have the pleasure of appearing on a late night commercial in the MTV Video Music Awards.
So for those seeking their 15 minutes of fame amongst stoner-kind, you may get your wish.
Created by Imagine Digital Communications and produced by Baby Cow, the Ford-sponsored "daily interactive online sitcom" uses a Wiki-style website called Where Are the Joneses, which allows any viewer to change the storyline, character, setting, location or any other element of the sitcom. With all kinds of interesting scenes involving back stretch farting, we're sure this one's going to be a winner.
Maybe knowing that a bare ass is at least the quickest way to get our attention, Toto's Clean is Happy shows us the backsides of its spokespeople before we ever see their faces. (Which makes things sort of awkward when we finally do.)
And we could have dealt with that. What we couldn't deal with was the smiling woman telling us a bidet is all about relaxation and wellness as she sat, perkily perched, atop a toilet.
The site was put together by the Jonestown School of Advertising. Must have been a pretty hit-or-miss project. For every classmate whose junk in the trunk we wanted to gawk at when we were in school, there were at least 10 that we hoped would keep theirs stashed.