Purportedly, this was created to sell something. What, we have no idea. Created by Traction and called Institute for Practical Underpants, the site goes the route of institutional professor as expert and has goofy little characters which introduce you to various styles of underpants.
After an elaborate tour of the underwear making process, the underwear-faced cartoon dude sums up saying the purpose of underwear is to "cover your ass and make your package look good...kind of like advertising." All of which, yes - this does promote something - points to Traction's website which proudly states it wants to get into your pants. In terms of agency new business effort, we have to admit, we've never seen anything like this before and we actually like it.
Former JWT Toronto creative Sean Gallagher just won a Cannes Bronze Lion for his work on Wash Your Hands. Some of you may be familiar with the whacked Cannes oddity which requires you to actually buy the award you just won so Sean, who is no longer employed at JWT Toronto, is looking to raise money to buy the Lion. Which, itself is whacked, because we're sure JWT Toronto will be more than kind enough to pick up the tab. If not, well, that's just whacked too. Did we mention this business is whacked?
If you're head is about to explode because you can't follow the increasingly insane Lost plot twists. If you're sick of the Jack/Sawyer/Kate will they/won't they crap. If you can't figure out whether the show is biblically purgatory-based or some kind of time travel experiment gone wrong. If you think the Dharma Initiative is run by Bill Gates' detached-at-birth twin, TomTom has all the answers for you inside it's Lost in 30 Seconds video.
Lee Cooper Denim has launched the Gyro Worldwide-created Bottom Inspectors, a cheeky, British examination of the female posterior all to promote the company's Denim Xfit Lycra jeans. In the videos, British Bum Society's Inspector Flemming does man on the street gigs measuring up women's butts and having them slim into a pair of jeans while inside a "bum cam"-enabled booth. If your into ass, you just might like what this campaign has to offer. Links to vids below.
While the guy in this Livesavers commercial is being ever so polite to his girlfriend who asks him what a "muffin top" is while sporting one herself, he's doing no service to women who, if they are "muffin top"-prone, should never dress in a manner which would expose said "muffin top" in the first place. Know thy body. Dress appropriately.
Of course, that line of thinking may not quite be in line with the angelic message Livesavers is trying to bestow upon us with this campaign.
- During the Cannes Festival, AdWeek's AdFreak will be publishing LeFreaque, a blog written by jury members and general delegates who will share their experiences with readers.
- Davis Freeberg questions Forbes' and Business Week's acceptance of ads promoting a questionable penny stock.
- Pepsi shareholder launches Pepsi Planet, a site on which can find, or no apparent reason, a gallery of hot/sweet/beautiful/cute women , some posing with a Pepsi can or bottle.
- If you simply can't stand it and absolutely must know the Cannes shortlists - which are far from short - for direct, promotional, media, press, outdoor and radio, they are here.
- Win fame and publicity with Adobe's "Take Creative License" contest which will award publication in the September issue of Graphic Design USA for the designer who creates the best mash up from the Adobe Stock Photos library.
Is there anything that can be said in a commercial about dandruff that doesn't come off sounding like the cheesy Alberto VO5 commercials of yesteryear? Before you say yes, watch this Italian Clear Shampoo commercial first.
You can count on car dealers for two things. Smarmy sales tactics and advertising that's really, really good or really, really bad. AdFreak points us to Mesquite Texas Hyundai dealer Absolute who adapted 2 Live Crew's Me So Horny for their own purposes in the form of Me So Horny, a car dealer jingle that lives quite comfortably on the really, really good end of the quality spectrum.
Hmm. This is new. Hot chicks getting pummeled with birthday cake in slow motion to promote the launch of Polaroid sunglasses in the United Kingdom. Created by Rubber Republic, the whack-a-hottie site strives to illustrate the importance of Polaroid's anti-glare technology.
This set of Haribo prints, created by Bedandbreakfast, appeared in all major men's magazines in Turkey when hunting season opened. We weren't sure at first what the red things were, but once we saw the images in the right size we experienced two overwhelming emotions:
Those groping hands just reek of malice. The worst part is, we can't decide whether to swear off gummy bears in defense, or buy a pack right now. Because come on, the red ones are best.
And then it hit us: Men's magazines? Really? We would never have guessed.
Check out the third print variant.