Cannes LeFreaque'd, Pepsi Planetized, Cannes Shortlisted, Adobe Awards

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- During the Cannes Festival, AdWeek's AdFreak will be publishing LeFreaque, a blog written by jury members and general delegates who will share their experiences with readers.

- Davis Freeberg questions Forbes' and Business Week's acceptance of ads promoting a questionable penny stock.

- Pepsi shareholder launches Pepsi Planet, a site on which can find, or no apparent reason, a gallery of hot/sweet/beautiful/cute women , some posing with a Pepsi can or bottle.

- If you simply can't stand it and absolutely must know the Cannes shortlists - which are far from short - for direct, promotional, media, press, outdoor and radio, they are here.

- Win fame and publicity with Adobe's "Take Creative License" contest which will award publication in the September issue of Graphic Design USA for the designer who creates the best mash up from the Adobe Stock Photos library.

by Steve Hall    Jun-17-07    
Topic: Industry Events, Magazine, Online, Policy, Strange, Weblogs



Dandruff is a Good Thing For Gymnasts

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Is there anything that can be said in a commercial about dandruff that doesn't come off sounding like the cheesy Alberto VO5 commercials of yesteryear? Before you say yes, watch this Italian Clear Shampoo commercial first.

by Steve Hall    Jun-15-07    
Topic: Commercials, Good, Strange



Texas Car Dealer Gets So Horny With Jingle

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You can count on car dealers for two things. Smarmy sales tactics and advertising that's really, really good or really, really bad. AdFreak points us to Mesquite Texas Hyundai dealer Absolute who adapted 2 Live Crew's Me So Horny for their own purposes in the form of Me So Horny, a car dealer jingle that lives quite comfortably on the really, really good end of the quality spectrum.

by Steve Hall    Jun-15-07    
Topic: Brands, Good, Radio, Strange



Sunglassed Models Whacked With Cake, Water, Jelly

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Hmm. This is new. Hot chicks getting pummeled with birthday cake in slow motion to promote the launch of Polaroid sunglasses in the United Kingdom. Created by Rubber Republic, the whack-a-hottie site strives to illustrate the importance of Polaroid's anti-glare technology.

by Steve Hall    Jun-15-07    
Topic: Good, Online, Strange, Video



Haribo Heralds Hunting Season with Soft Squishy Sacrifices

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This set of Haribo prints, created by Bedandbreakfast, appeared in all major men's magazines in Turkey when hunting season opened. We weren't sure at first what the red things were, but once we saw the images in the right size we experienced two overwhelming emotions:

1. Understanding
2. Alarm

Those groping hands just reek of malice. The worst part is, we can't decide whether to swear off gummy bears in defense, or buy a pack right now. Because come on, the red ones are best.

And then it hit us: Men's magazines? Really? We would never have guessed.

Check out the third print variant.

by Angela Natividad    Jun-14-07    
Topic: Magazine, Strange



'Never Ending Story' Puts Nail in Winding Road Car Ad Coffin

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Damn you, AdFreak. We were all ready to get busy with work this morning and you go and point us to a new Renault commercial which, as well as having hotties in bikinis riding bikes, contains the theme song from the movie Never Ending Story, a movie we love and whose contagious music we can never get out of our head once we hear it. We might as well just throw in the keyboard, call it a day, go rent the movie and watch it over and over again for the rest of the day. Yes, we know, the movie and the song are totally bubble gum kid stuff but we loved them then and we love them now.

more »

by Steve Hall    Jun-14-07    
Topic: Best, Commercials, Creative Commentary, Strange



VooDoo Doll Urges Use of Condoms

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Every once in a while, a commercial comes along that is so odd and so different that the only response is a very loud WTF. Somehow aligning AIDS with a VooDoo doll, this AIDS Awareness commercial or Concept Initiative from Flea Global is supposed to urge the use of a concept. Now, we're not dumb. We get the concept. It's just, well, a weird way to make a point.

by Steve Hall    Jun-13-07    
Topic: Commercials, Strange



It's Vogue Versus P Diddy in 'Globe and Mail's' Battle of Sexes

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Now here's a commercial that comically, insightfully and unabashedly celebrates the differences between men and women acknowledging there is, most assuredly, a continual battle of the sexes between two that rarely calls a truce. Though in the case of this Globe and Mail commercial, the publisher would like to think that at least on Sunday, men and women would call a a truce long enough to read the Sunday paper. Thanks, Fresh Creation.

by Steve Hall    Jun-13-07    
Topic: Commercials, Good, Strange, Video



Hatten's Ode to 2012 Olympics is Rebranded, Re-Undesigned 'Unionjack'

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The London 2012 Olympic logo having pulled a Pokemon on us, Phil Hatten Design decided we could all use a little Wolff O'Branding. So they decided to re-brand, re-undesign and re-spell the Union Jack as the Unionjack (at left).

True to Wolff Olins' branding manifesto of "frenetic, contemporary and stretchy (which they call 'dynamic, modern and flexible')" design, Hatten lamented he was only able to work the word "branding" in twice.

In the forward-looking spirit of 2012, the final result looks like some hacked-together early 90s concept logo for a shoe that lights up on impact. The only thing we need is a remixed version of the "Clarissa Explains it All" theme song, and hey, we've got a new anthem, too.

What do you say, UK?

Thanks to Scott at Advertising Industry Newswire for the heads-up.

by Angela Natividad    Jun-12-07    
Topic: Spoofs, Strange



Newsflash! Hearing Aids Are Cool!

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A long time a go in a place far, far away, a certain class of people were once not so affectionately known as retards. Now, far more affectionately, if a bit sterile-sounding, they're known as mentally-impaired/challenged/disabled. As well, there once was a class of people known as cripples. These very same people are now known as the handicapped.

In the 19th century, doctors coined the terms midget and dwarf to describe people whose height was other than normal or proportional. These height-challenged (oops, did we just make up a new one?) are now known as little people. Doctors even threw around the terms moron, imbecile and idiot to describe people of varying (and low) IQ levels. Now, not so much.

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