Hatten's Ode to 2012 Olympics is Rebranded, Re-Undesigned 'Unionjack'

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The London 2012 Olympic logo having pulled a Pokemon on us, Phil Hatten Design decided we could all use a little Wolff O'Branding. So they decided to re-brand, re-undesign and re-spell the Union Jack as the Unionjack (at left).

True to Wolff Olins' branding manifesto of "frenetic, contemporary and stretchy (which they call 'dynamic, modern and flexible')" design, Hatten lamented he was only able to work the word "branding" in twice.

In the forward-looking spirit of 2012, the final result looks like some hacked-together early 90s concept logo for a shoe that lights up on impact. The only thing we need is a remixed version of the "Clarissa Explains it All" theme song, and hey, we've got a new anthem, too.

What do you say, UK?

Thanks to Scott at Advertising Industry Newswire for the heads-up.

by Angela Natividad    Jun-12-07    
Topic: Spoofs, Strange



Newsflash! Hearing Aids Are Cool!

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A long time a go in a place far, far away, a certain class of people were once not so affectionately known as retards. Now, far more affectionately, if a bit sterile-sounding, they're known as mentally-impaired/challenged/disabled. As well, there once was a class of people known as cripples. These very same people are now known as the handicapped.

In the 19th century, doctors coined the terms midget and dwarf to describe people whose height was other than normal or proportional. These height-challenged (oops, did we just make up a new one?) are now known as little people. Doctors even threw around the terms moron, imbecile and idiot to describe people of varying (and low) IQ levels. Now, not so much.

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Boy Tugs Skirt-Clad Lands' End Back End. Confusion Ensues

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There are so many confusing messages emanating from the cover of this Lands' End catalog, we simply don't know where to start. First, there' the very curvaceous back end of women juxtaposed just beneath the title of the catalog, Lands' End, as if illustrative of some sort of early American west conquest for land but with a tone far removed from that depicted in the Tom Cruise, Nicole Kidman movie Far and Away.

Then, there's the young boy tugging on the women's spandex-like skirt with a cute, semi-mischievous look on his face. Is the woman his mother? Is the boy just some random kid grabbing at some random woman's skin tight, bathing suit-like skirt? Is he just doing what all men eventually do, literally or figuratively, when they grow up? Or is this some art director's realized wet dream?

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by Steve Hall    Jun-10-07    
Topic: Creative Commentary, Direct, Strange



Got an Ear for Classical Fare? Go to Hell. Better Still, Go Drunk

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Brazilian youth magazine Simples is pushing a drunk driving awareness campaign with the help of DDB, Sao Paulo, which threw together these psychedelic concert flyers for dead musicians.

"These artists are all dead, but they are very alive in heaven -- or hell? -- and they must be happy playing their music there," says writer Aricio Fortes to AdCritic. "The only way to go see them is to die stupidly and fast."

Hey, if Mozart, Beethoven and Bach took the slip-and-slide to the fiery depths, it can't be that bad.

Anyway, posters like the one at left invite the curious onlooker to check out their (snarling?) composer of choice in the afterlife. All you have to do is drink and drive.

How very creepy.

For inebriates not keen on an eternity of Beethoven's Fifth, there's always slipper pong.

by Angela Natividad    Jun- 8-07    
Topic: Cause, Poster, Strange



Charkin Wins (Feeble) Conquest of Google. But Who Will Win the War?

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BookExpo America in NYC recently hosted to a wrist-slapping of, well, anticlimactic proportions. But to be nice, we're sure it'll make Google think twice before molesting another guy's industry -- er, intellectual property.

Macmillan Publishers CEO Richard Charkin boasts about walking up to Google's booth and taking the reps' computers, thereby teaching them a valuable lesson about stealing the travails of tortured writers and digitizing it.

We're not sure what the attendants were doing that their computers could be nipped from right under their noses. We're even less sure why they didn't notice until about an hour later, which is when they began to freak-the-fuck-out.

The smug CEO then returned the laptops and gave them the ol' "hope you enjoyed a taste of your own medicine."

A mean jab at the Triumvirate if we ever saw one. Get down with your bad self, Charkin.

by Angela Natividad    Jun- 8-07    
Topic: Strange



Forget the Jetpacks - RAY GUNS Have Finally Arrived

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For Weta Workshops, which makes action figures and other collectible props for movies and stuff, New Zealand's Touch/Case Next gives us SteamPunk ray guns.

And best of all, the ray guns are real (if not really deadly, at least really for sale). Models like the ManMelter 3600ZX and the FMOM INDUSTRIES Wave Disrupter are "constructed from metal with some glass parts," and only 500 of each is being manufactured.

Tell us that doesn't bring your lawn dart-loving '80s baby out to play, and we will glower at you in disdain.

For our own purposes, the Goliathon 83 dissolves seven-ninths of an elephant in 10 earth seconds. We could really use that kind of power whilst standing in line at the post office.

by Angela Natividad    Jun- 6-07    
Topic: Campaigns, Online, Packaging, Promotions, Strange



Allison Stokke Pole Vaulted to Internet Fame. Will Nike Bite?

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There are unconfirmed and likely false rumors floating about that Nike will sign a marketing deal with high school pole vaulting sensation Allison Stokke. A few weeks ago, Stokke became the subject of a leering Internet drool fest much to the chagrin of Stokke and her family who felt, first hand, what's it's like to be the object of Internet admiration. While images of Stokke are said to have been circulating for years, it wasn't until an image of her posing her her pole appeared on the sports blog With Leather that things broke loose.

Stokke, 18, is a senior at Newport Harbor high school in Newport Beach, California, set the freshman female pole vaulting record of 12' 8" and now jumps consistently over 13 feet. She's won titles, broken records and earned scholarships but now she's feeling the unfortunate fame of becoming an Internet celebrity. At first, she kept it a secret when friends tipped her her images were beginning to appear all over the Internet. Shortly after that she told her parents and has now considered consulting handlers to deal with all the sudden media attention.

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by Steve Hall    Jun- 4-07    
Topic: Online, Opinion, Social, Strange, Trends and Culture



Sun Gods Uphold Modesty For Vanity Fair Billboard

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For once, it's not a whining cause group throwing down a verbal assault of the oh-so-horrific nature of the seemingly blithe attitude some marketers have for parading hotties in public to sell stuff. No. This time it's the Gods. The Sun Gods, to be exact, are making a statement about the barely dressed model on this Vanity Fair billboard. Apparently, they feel additional coverage is needed and that there's something horrifically wrong with the female nipple which, after all, is nothing more than a device to provide newborn babies the nourishment they need to survive. What could possibly be wrong with that? In fact, it should be celebrated! Yes, we say. Celebrated. All hail the erect female nipple! The bigger, the better!. It's for the kids, you know.

Alright, alright. There's no Sun God. There's no erect nipple celebration. There's just Flickr dude who got a great camera angle. But that would have made a pretty boring piece, right?

by Steve Hall    Jun- 4-07    
Topic: Outdoor, Racy, Strange



Manholes Mingle With Man Holes

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Is it just us or does the visual in this Chinese open manhole awareness campaign connote something relating to an entirely different sort of man hole? Apparently, the Chinese like to steal manhole covers. Why we know not but it seems the plight is so severe, an ad campaign is needed to urge caution to those who find themselves near manholes of a certain size. Not that caution should be thrown to the wind when entering much smaller versions of the man hole.

by Steve Hall    May-31-07    
Topic: Guerilla, Outdoor, Strange



MyPetFat Kicks Off One Ton Weight Loss Tour

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In a continuing effort to promote its My Pet Fat weight loss endeavors, the company is kicking off its first annual MyPetFat One Ton Tour during which the organization will make appearances across the country and award 2,000 sweepstakes winner each a one pound of the famed MyPetFat. If you're looking for an intriguingly different way to lose weight, MyPetFat is certainly something to check out.

by Steve Hall    May-31-07    
Topic: Good, Promotions, Strange










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