It's not often we find anything remotely resembling an original thought in this industry but we think we've found one in The Kidnapping Campaign, an effort by an unnamed interactive agency to hold other interactive agencies' reverse domain names captive until they pay a ransom. Once the ransom is paid, the agency can have its reverse domain name back and the identity of the agency behind the stunt will be revealed at Cannes only if it wins an award.
The components of the campaign include a video, filmed upside down, of a guy reading off the reverse domain names of major interactive agencies. Each reverse domain name will contain a "parasite banner." And The Kidnapping Campaign site explains the whole thing.
Can we put these somewhere on the packaging?
1. Skittles may encourage kinky roleplaying behaviour. "Be a bike, baby, be my bike. And I will bring you to heaven."
2. Skittles may actually be steroids. They both start with S and they're also both plural. Hey, it's an easy mistake to make.
3. Skittles may lead to violent tearing-asunder of world-as-we-know-it.
These new ads for Skittles created by TBWA, Toronto made us not want to have seconds. Outcomes take a turn we don't want to make after the titillating first handful.
We much prefer the Little Lad with the little dance and the I-hate-life! expression. He was so tame in comparison. What happened to that guy?
OK, we get that this VW Beetle commercial is supposed to somehow transcend the fact the thing's a car and is something far more...well...different but tagging a commercial about a car with "Some people don't really want a car" while showing the car leads us to say, "Well, yea. I don't really want that car. I'll just take that really cool, over sized VW Beetle balloon the guy's carrying around over his head." All of this beautifully crafted confusion comes courtesy of DDB Barcelona.
Two print ads accompany the spot, one of which illustrates very simply how the VW Beetle can brighten up your day. The other conveys the thrilling rush a vehicle can cause.
- It is said NBC will, today, confirm the firing of Network Entertainment President Kevin Reilly. He will be replaced by William Morris Exec Ben Silverman.
- Facebook is getting in bed with marketers with a new release that lets software developers create branded applications which will integrate with the site.
- Miller Brewing is heading over to Saatchi & Saatchi for some Lovemarks goodness.
- All your feeds are belong to us.
- Julie Roehm goes after Wal-mart...again.
So 72andSunny got together with some esoteric music-makers to put some weird shit out on Zune-Arts.net. The most current of these is a little video called Los Corazones, animated by Punga, and set to ³Lex² by electro-rock band Ratatat.
The spot reminded us of Boy Meets Girl - it's got that noir innocence going for it. It also features self-conducted organ donation, which we're increasingly convinced is the only way to show love. How very Dirty Pretty Things.
Check out the spot at the Zune Arts site. It's the one with the two bear-looking things. One is yellow and one is dressed in a skeleton suit.
If you need more coaxing, there's a live heart transfusion, followed by plenty of dancing by said bear-looking things. Need we say more?
Left by a commenter in yet another story about Axe and their hate-to-love-it, love-to-hate-it Bom Chicka Wah Wah oddity, comes Douche Cologne, that, if the marketer and the agency conveyed the truth about Axe users, would become the next ad campaign for the brand. Poking fun at everything from pop collars, striped shirts, bottle service, house music, Scarface lovers, shirtless MySpace pictures, Abercrombie and Diesel, this spooftastic piece of hilarity sends all the metrosexual wannabes home to their mothers.
We should start by saying that by the time we got to watching this ad for Wendy's by Saatchi & Saatchi, we were already a bit out-of-sorts because the eagle in this Unicast ad kept squawking. Eagles are just generally really distracting. They are exactly the opposite of ninjas.
Anyway, this Wendy's piece involves communal tree-kicking and a burger-inspired epiphany by a guy wearing the Wendy's girl wig. We're not really sure why. And if it does nothing else, the spot decently demonstrates that people who do stupid crap as a team will probably band together behind something equally inane.
To be fair, though, we'd rather watch this ad than another I'm-Lovin'-It rehash.
It seems the iPod is becoming a very popular sex toy enabler. First, it was Soft Paris which released its Oh My God-inducing OhMiBod iPod plug in that, well, plugs in to a woman to deliver that special Oh My God feeling. Now we have sex toy retailer Ann Summers marketing a similar device, called the iGasm, with posters that look identical to the famed Apple silhouette campaign.
Apparently Apple doesn't want to be associated with female pleasure and have gone all legal on Ann Summers' ass with cease and desist orders. In an effort to lighten things up over at Apple, Ann Summers' Jacqueline Gold said, "Perhaps I can send them an iGasm to put a smile back on their faces!" Indeed.
We don't claim to understand Svedka's ad campaigns. To be honest, we don't even really want to, because it would force us to think too hard, and that would probably be playing right into the hands of the more efficient stainless-steel race.
What we know: there are fembots. The fembots are political. They might even take over. And for some reason beyond us, there's a gay theme.
That's all we need to know, really. But Copyranter finds all these (potentially vodka-induced) loose ends really frustrating.
Here we have another Ray Ban video for the Never Hide campaign. Continuing down the path of arbitrary-but-watchable, a couple makes out all over town.
Yeah, that's the whole ad. And before you go, "WTF, dude, why is that watchable?" we have to ask, would you turn away or keep staring if you saw this in real life?