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People have accepted money to place ads on their foreheads. People have accepted money to place ads on the back of their heads. People have accepted money to place ads on their fingernails. People have accepted money to place ads on their breasts. People have accepted money to place ads on their asses. People have accepted money to place ads on their pregnant stomachs. People have accepted money to place ads on their very unpregnant, very hot looking stomachs. People have accepted money to place ads on their babies.
Is it so hard to believe people may soon name their babies after brands?
Every marketer's got one of those personalized, send to a friend video thingamabobbers that's all the rage these days and that "miraculously" arrives in your friends inbox "miraculously" personalized with information no one but you could possibly know. Yawn.
Now, if you really want to have fun with your friends, check out this Chris Angel Mind Freak promotion. It's not that this promotion uses any new technology or amazing wizardry but it does present itself in a way that manages freak you out a bit. At least it did us. Anyway, take a look at it. We can't even show you an example because the created video can only be used once. Probably a good thing since it contains identifying information. Send one to yourself as an example.
Oh, awesome. Again for its Palio model, Fiat succeeds in confusing us more than it did yesterday.
One thing that's awesome about viral video is it gives brands a platform to loosen their politically-correct, manifesto-rich ties and shake out saltier inclinations.
Raw Talk from the Raw Bar, a video for Legal Seafoods restaurant, takes full advantage, running amock with sailor-caliber curses and sub-par seafood punning.
Whether the mouthy food or the mouthy company comprises the referenced "typical shellfish bastards" is your call.
It's a back. It's a knee. It's a head. It's a butt. It's a distended stomach. It's a gigantic breasts. It's a...wait...should we have to work that hard to figure out what a visual is in an ad? Of course not but in this case it really doesn't matter because this is an ad for a skin care product. And back, knees, heads, butt's, stomach and gigantic breasts all have skin. In this ad for Vaseline Intensive Care Cocoa Butter, the marketer keeps us guessing which, when you think about it, is one great way to get people to pay attention to your ad.
A company makes a 12-month media buy and it passes as news worthy of publishing. We passed on the press release yesterday figuring, oh, who the hell wants to read about a company that just made a media buy? That's like sending out a press release when an agency holds a traffic meeting. MediaPost didn't pass on it and features it as it's first story in its Online Media Daily newsletter. We're not even going to mention the details because you can read all about it over at MediaPost..
Even funnier is the byline on the story. It took two entire human beings to make this story happen. OK, OK, they did make a phone call to one of the company's CEOs. Apparently, one person had to dial the number while the other asked the questions. OK, OK, 12 month online media commitments aren't common. OK, OK, supposedly it's a lot of money. Whatever. We have a traffic meeting to attend. Oh wait. We have to send out a release first. OK, now we can go. Later.
Our favourite scene from the promo video:
Daughter: "It's tingling."
Mom: "That means it's working."
Why get Mom an iPod when you can umbilically reconnect? It's so deliciously creepy.
We just thought this was funny. And it wasn't that long ago, either.
In April 2004 Garrett French of Web Pro News wrote a post about Google's announcement of GMail - which, in Google's "loose, freewheeling" style, fell just before April Fool's Day.
"How long," French scoffed, "would it take before that ocean of email burst from the Google server farm and sank Washington?"
*Observes moment of silence for nostalgic wave*
Funny how standards can change.
Joining our long list of contextual advertising oddities is this reader-submitted Expedia.com ad residing next to a CNN story about 35,000 American troops receiving deployment notification for late 2007. If the Air Force and the Navy can't get them there, Expedia is, it seems, happy to help.
Source: Viral Video Chart