Every marketer's got one of those personalized, send to a friend video thingamabobbers that's all the rage these days and that "miraculously" arrives in your friends inbox "miraculously" personalized with information no one but you could possibly know. Yawn.
Now, if you really want to have fun with your friends, check out this Chris Angel Mind Freak promotion. It's not that this promotion uses any new technology or amazing wizardry but it does present itself in a way that manages freak you out a bit. At least it did us. Anyway, take a look at it. We can't even show you an example because the created video can only be used once. Probably a good thing since it contains identifying information. Send one to yourself as an example.
Oh, awesome. Again for its Palio model, Fiat succeeds in confusing us more than it did yesterday.
Got two minutes? Watch an old man throw knives at a cow. Then hit the campaign website, where you can watch all sorts of other bizarre Brazilian fare.
One thing that's awesome about viral video is it gives brands a platform to loosen their politically-correct, manifesto-rich ties and shake out saltier inclinations.
Raw Talk from the Raw Bar, a video for Legal Seafoods restaurant, takes full advantage, running amock with sailor-caliber curses and sub-par seafood punning.
Whether the mouthy food or the mouthy company comprises the referenced "typical shellfish bastards" is your call.
It's a back. It's a knee. It's a head. It's a butt. It's a distended stomach. It's a gigantic breasts. It's a...wait...should we have to work that hard to figure out what a visual is in an ad? Of course not but in this case it really doesn't matter because this is an ad for a skin care product. And back, knees, heads, butt's, stomach and gigantic breasts all have skin. In this ad for Vaseline Intensive Care Cocoa Butter, the marketer keeps us guessing which, when you think about it, is one great way to get people to pay attention to your ad.
A company makes a 12-month media buy and it passes as news worthy of publishing. We passed on the press release yesterday figuring, oh, who the hell wants to read about a company that just made a media buy? That's like sending out a press release when an agency holds a traffic meeting. MediaPost didn't pass on it and features it as it's first story in its Online Media Daily newsletter. We're not even going to mention the details because you can read all about it over at MediaPost..
Even funnier is the byline on the story. It took two entire human beings to make this story happen. OK, OK, they did make a phone call to one of the company's CEOs. Apparently, one person had to dial the number while the other asked the questions. OK, OK, 12 month online media commitments aren't common. OK, OK, supposedly it's a lot of money. Whatever. We have a traffic meeting to attend. Oh wait. We have to send out a release first. OK, now we can go. Later.
The aptly named agency Mother, New York gives us Maternacord, the ultimate Mother's Day surprise.
Our favourite scene from the promo video:
Daughter: "It's tingling."
Mom: "That means it's working."
Why get Mom an iPod when you can umbilically reconnect? It's so deliciously creepy.
We just thought this was funny. And it wasn't that long ago, either.
In April 2004 Garrett French of Web Pro News wrote a post about Google's announcement of GMail - which, in Google's "loose, freewheeling" style, fell just before April Fool's Day.
"How long," French scoffed, "would it take before that ocean of email burst from the Google server farm and sank Washington?"
*Observes moment of silence for nostalgic wave*
Funny how standards can change.
Joining our long list of contextual advertising oddities is this reader-submitted Expedia.com ad residing next to a CNN story about 35,000 American troops receiving deployment notification for late 2007. If the Air Force and the Navy can't get them there, Expedia is, it seems, happy to help.
For years we've made fun of stock photography and the marketers that use it pointing out the pitfalls such as the same models appearing at the same time for different advertisers and the poses that are completely devoid of anything resembling real life but we've never gone so far as to dedicate and entire web page to them.
Now we have "9 things I learned about the world according to anonymous stock photo models." From creepy parents to "curly haired black women 'going moist' for wireless broadband routers" to "People who sit in cramped cubicles answering customer service calls in drab corporate call centers are overjoyed to help fix your DSL modem" to the over representation of African Americans to stupid laptop poses to "Random-ass white dudes should be placed all over your corporate website for no fucking reason," this site cuts through all the crap and tells it like it is. Check it our before you choose your next stock photo
You learn something new every day. For all these years we've been hand cranking our garden hose reel when we could have been lazily watching it neatly crank itself had we purchased a No-Crank Hose Reel. Thanks to the beauty of online video via YouTube, we now know we can be even lazier than we already are.
Now about the actual video that informed us of this wondrous contraption: it's weird. But, we'd expect nothing less from our friends over at Keta Keta who brought us the famed Make Love, Not Terror; Make Love, Not War; Vegas Red; the Israeli Holy Virals; the gay Holy Viral; the Koolanoo pool babe; the James Bond version of the Koolanoo babe; Network2's kinky voyeurism and the Propecia flying pool babe.
This particular video gives us a man who takes gardener out for a very gay day that's supposed to, perhaps, weird us out so much, we'll agree completely with the tagline, "There's a better way to make your gardener happy," and go run out and buy a No-Crank Hose Reel.