Gatorade Gets Into Sidney Crosby, Lets Us Come Too

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Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.

We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.

With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.

by Angela Natividad    Apr-10-07    
Topic: Brands, Celebrity, Online, Strange



Breath Freshener Associated With Farting. Yes, We Have No Idea Either

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OK, This is guaranteed to make you laugh. Bathroom humors always does. Oh, don't pretend you think fart jokes aren't are funny. We're not believing it for one second. We are biologically programmed to laugh at this stuff. Though each one of us has seen fart jokes delivered in every way imaginable, we still laugh at them no matter how they come. This one, though, is truly a classic. For some reason, Air Vigorsol wants us to associate its Air Action Vigosol breathe freshener with...get ready for it...a farting squirrel chipmunk who saves the forest from fire. Squirrels Chipmunks? Power farts? Breath freshener? Oh how some marketer's minds work. Winter has come.

by Steve Hall    Apr-10-07    
Topic: Commercials, Good, Strange



Axe Gets Creepy With Incestual Thoughts

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Now here's an Axe commercial that turns things completely upside down and goes all icky on us. Everyone knows wearing Axe body spray attracts females by the millions. What we didn't know is that huffing the stuff can cause some very odd and awkward behavior. This is one of those situations you hope you're never in. Unless, of course, she's your step sister or something like that. BBH created and HSI produced.

by Steve Hall    Apr-10-07    
Topic: Commercials, Strange



ihaveanidea's Portfolio Night Goes on World Tour

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Complete with full blown faux rock band returning after a 25 year absence, behind the scenes-style video and a "hit single," the folks over at ihaveanidea are promoting their upcoming Portfolio Night in style. The band, Burn Back, was popular back in the day but disappeared because they "weren't getting enough respect." Now, they're back to help push the organization's annual world-wide portfolio review during which top creative directors the word over will review the portfolios of aspiring creatives eager to get into advertising. It all happens May 3rd in 28 cities across the globe. Get your portfolios ready people!

by Steve Hall    Apr-10-07    
Topic: Good, Industry Events, Online, Promotions, Strange, Video



Nothing is Hidden in This Car Dealer Commercial

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Catch Up Lady points us to what is perhaps the best car dealer promotion we've ever seen. Of course, that might not be saying much as we avoid their marketing like the plague but go with us on this one. Clay Automotive, located just outside of Boston, has created a hilarious but very informative video in which the seven ways car dealers take you are explained. Citing several terms associated with buying a car such as hosed, porked, betrayed, cheated and slammed, a very round man explains how Clay Automotive makes car buying a pleasure buy...yes...undressing. It's a metaphor, of course, for Clay Automotive's opening it all up and hiding it from the buyer. We say brilliant to this one. We just might travel to Clay to buy our next car.

by Steve Hall    Apr- 6-07    
Topic: Best, Racy, Strange, Video



Miller Looks, Youth Conferences, Asbestos Does WTC

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- Miller is looking at five agencies after exiting Crispin: Saatchi, Y&R, Mother and two unnamed agencies.

- On July 16-17, youth-focused YPulse will host a conference called The 2007 Mashup which will cover all aspects of youth marketing.

- Hadji Williams gets a nice review for his book, Knock the Hustle: How to Save Your Job and Your Life From Corporate America.

- Copyranter dug up an old pro-asbestos ad that touts the material's fire-retardant qualities and features an image of The World Trade center. Particularly prescient is the ad's headline which reads, Whenthe fire alarm went off, it took two hours to evacuate New York's Trade Center."

- Mr. Clean has launched a consumer-generated effort and is offering $10,000 to th person who creates the best 60-second ad. Nothing like getting what would normally cost about $100K for a tenth of the cost.

- In Belgium, you can Rent A Wife. Actually, you can rent a lot of stuff.

by Steve Hall    Apr- 6-07    
Topic: Agencies, Brands, Consumer Created, Industry Events, Strange



Clothing Increases Discomfort to Help Avoid Discomfort

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In case you don't experience enough anxiety, discomfort or outright panic in your life, check out these spiffy duds by the InsideOutside project. Depending on your settings the clothing "heats up or cools down uncomfortably" if you come within shooting range of something you'd rather avoid: pop concerts, alums of rival schools or CCTV farms, for example.

Because while the iPod has been a Godsend in terms of tuning out immediate environment, it doesn't help us avoid things we dislike that haven't quite hit our line of vision yet.

We should really just ensconce ourselves in bubbles. Made of steel.

by Angela Natividad    Apr- 5-07    
Topic: Human, Strange



Stephen Colbert Gets Kidnapped!

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What started as an innocent Youtube lookalike contest has escalated to a hostage situation. Stephen Colbert of The Colbert Report has been taken - to wild and crazy Canada! Read hostage letter and blog, which lists various against-my-will! atrocities being committed against Colbert at this very moment. These include getting eaten by the Oshawa General and meeting the mayor. Those Canadians don't mess around - Stockholm Syndrome, here he comes.

Release can be arranged if somebody grants his captors the rights to produce a legit Stephen Colbert Action Figure. We are fervently pro-action figure and would love it if all our media friends could stare encouragingly down at us with frozen smiles (kind of like in real life) from a way-high-up shelf over our desk.

Thank the creeptacular toy-loving folk at Happy Worker, and now let us take hands and pray.

by Angela Natividad    Apr- 5-07    
Topic: Agencies, Events, Strange



Gastrointestinal Orgasmicness Backs Mentos Gum Art

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We can't decide if the first half of this new Mentos commercial sounds like a woman in the throes of an orgasm or in the throes of a serious gastrointestinal nightmare. You decide. Aside from that, we like. Although we do mis the kitschy old school Mentos commercial.

by Steve Hall    Apr- 4-07    
Topic: Commercials, Strange, Video



Nice Legs Don't Tell the Whole Story

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Some things are creepy and then there's just cringe worthy gagginess. Keta Keta is up to its tricks again, this time for 21clips. This guy gets much more than a birthday cake for his 21st birthday.

by Steve Hall    Apr- 4-07    
Topic: Good, Strange, Video








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