Strong Bones Help Against Lax Gravity

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Having been accustomed to Got Milk? campaigns that generally just present us with celebrities who can't wipe their mouths, we like the contrast of Hispanic-targeting Toma Leche?, which paints improbable stories about why milk is more relevant to everyday life than it actually may be. (Hey, we're avid milk drinkers here, just sayin').

For example, its tooth-strengthening properties can leverage you in an island where people giggle all day. And in a city where gravity is less rule than inclination, those tough bones certainly do come in handy.

Creative courtesy of RL Public Relations and Marketing.

by Angela Natividad    May- 7-07    
Topic: Commercials, Strange, Television



Unreel Sports Not So Unreel-istic

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The guys at left, Adam and Dave, are "Top Emerging Talent" according to Boards magazine. After seeing their Unreel Sports features (sponsored by the zany folk at Fuel TV), we could only shake our heads and wonder to ourselves why nobody else ever came up with pool pool or Segway jousting.

Don't both just seem like things you'd fall into one lame Sunday with your spoiled pothead friend from Tampa?

by Angela Natividad    May- 3-07    
Topic: Campaigns, Strange, Video



Toohey's Grows Beer-Clutching Pod People for Crisp Beer Harvest

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We're inexplicably enchanted by this strange ad for Toohey's Extra Dry created by BMF, Australia. AdFreak describes it pretty perfectly: "The farmer-hero in the commercial uses a strand of hair from his own greasy pompadour to grow a field of magical corn..." and that's all we can tell you because now you must watch it.

All we can say is, the rockabilly husk-nurturing Aussie farmers make the rock-throwing beer purveyors stateside look damn lazy. Though if it's any consolation, both exhibit a propensity to steal beer from the less fortunate (or just less quick).

And A-B calls beer democratic.

by Angela Natividad    May- 3-07    
Topic: Commercials, Strange, Television



Metro Gym Gives You A Tight Ass For Your Next Office Party

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Oh, the fabled office party. That national workplace pass time which accomplishes nothing except to make you look like an idiot in the morning for that thing you did last night which, in the heat of the moment, you thought was funny...but really wasn't. There are countless stories of office parties gone wrong but Metro Gym wants to help. Well, at least with one ass-pect of of the party: toning your ass to perfection so when you place your naked ass on the copy machine, the reaction to the result will be jealously rather than laughter. Metro Gym thinks there's nothing hotter than a tight ass sitting on a copy machine and they promise to help you get that tight ass.

more »

by Steve Hall    May- 3-07    
Topic: Newspaper, Racy, Strange



Digg Gets Dose of Social Media In Action

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Chris from Cogbox tells an interesting story about Digg, its users, digital rights management and the power of social media. In a nutshell, a post appeared on Digg referring to a site that has posted the alphanumeric code that would allow someone to break the digital right management system and copy copy-protected DVDs. Digg removed the story after getting over 15,000 Diggs. People rebelled and posted the code in unrelated stories that were then digged to the front page of Digg. Digg admins banned the accounts of those who posted the code. The AACS, the group that enforces the code, sent cease and desist letters to those posting the code. And, hilariously, the letters sent by the AACS contained the actual code which was buried in the URL of one of the sites the organization was trying to silence.

Well, like that poor girl trying to rip her racy picture off the high school bulletin board in a recent Ad Council internet safety campaign, the AACS's efforts are fruitless. Once something like this is out of the bottle, there is simply no way to re-cap it. Nearly every story on the front page of Digg yesterday contained the code despite efforts to stop the spread. Chris has an interesting analysis of this as it relates to social media and the role social media enabling sites like Digg play.

by Steve Hall    May- 2-07    
Topic: Social, Strange, Trends and Culture



Robert Goulet Says Don't Believe That Silly Nut Company, Eat My Snooze Bar

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Continuing their Emerald Nuts twisted quirkiness, Goodby, Silverstein & Partners has launched Goulet Bars, a site on which Robert Goulet tells us not to believe "that silly nut company" which says he messes around with people's stuff while their asleep at the office. Rather, he has your best interests at heart and wants you to eat his Snooze Bar which will help you go to sleep, not finish your work and thereby lower people's expectations of you so you won't have to do a lot of work in the first place. Love that logic. Goulet rocks!

On the site, you can download some sweet Goulet lullabies to ease you into that work-reducing, afternoon nap. You can also check out the nutrition section which responds to Emerald Nuts' "propagandist" nutrition literature by countering "Health is a non-issue. As a regular Snooze bar eater, you will spend close to 90 percent of your life asleep so who cares what kind of shape you're in for that other 10 percent." Hmm. Now there's a diet worth trying.

The whole thing is the perfect anti-sell that sells. Or at least we hope it does. Trouble is, or own unscientific testing of Emerald Nuts versus big boy Planter's, sadly, leaves Emerald Nuts on the lower rung of the taste ladder. No matter. All we care about here is cool advertising and Emerald Nuts has it in spades over Planter's who can't sop messing with that iconic nut in a tuxedo dude.

by Steve Hall    May- 2-07    
Topic: Good, Online, Strange



Desjardins Gets Down with the Demographic in Amateur-Style Viral

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Canadian firm Desjardins General Insurance draws the young and fickle to its microsite Geared4U by using weird little amateur-style spots like this one, which features a car that crumples up before its owners' eyes. Try explaining that to mom and dad.

The work comes courtesy of Youthography, whose name just screams "GET YOUR GEN-Y HERE!" But there's dignity in a well-chosen euphemism, isn't there?

by Angela Natividad    May- 2-07    
Topic: Strange, Video



Originalcast Gives Literal Legs to 'Objectification'

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Okay. The whole half-naked gyrating, preening chick thing? So unimaginative. Every artist's used that shtick to draw eyeballs to otherwise poorly thought-out music videos.

Here's a really awesome way to ensure your crappy single sticks out while maximizing the fullest potential of your props. Thank you Originalcast.

We should mention we have no problem with objectification in general. In fact, we kind of like it. Possibly the pseudo-'80s context, shitty hats, bad music and pretentious posturing put us over the edge. Or maybe it was the drumming over immobile breasts. Sometimes it's hard to tell.

by Angela Natividad    May- 2-07    
Topic: Racy, Strange, Video



Feet Get Trippy For Havaianas

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For a while, we thought we were looking at an update of Honda UK's kooky Hate video but no. It was a new campaign for Havaianas footwear with three spots that look like a kaleidoscopic, heroin-induced, feed your head-style trip through Alice's Wonderland but turn out to be nothing more than the dreams of feet. We like. After all, just how many ways are there left to sell shoes? The ads were distributed by Jun Group and can be seen here, here and here.

by Steve Hall    May- 1-07    
Topic: Campaigns, Commercials, Good, Strange



Little Lad Does Candy Dance

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We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.

We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.

Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.

by Angela Natividad    Apr-30-07    
Topic: Brands, Online, Strange, Viral










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