Canadian firm Desjardins General Insurance draws the young and fickle to its microsite Geared4U by using weird little amateur-style spots like this one, which features a car that crumples up before its owners' eyes. Try explaining that to mom and dad.
The work comes courtesy of Youthography, whose name just screams "GET YOUR GEN-Y HERE!" But there's dignity in a well-chosen euphemism, isn't there?
Okay. The whole half-naked gyrating, preening chick thing? So unimaginative. Every artist's used that shtick to draw eyeballs to otherwise poorly thought-out music videos.
Here's a really awesome way to ensure your crappy single sticks out while maximizing the fullest potential of your props. Thank you Originalcast.
We should mention we have no problem with objectification in general. In fact, we kind of like it. Possibly the pseudo-'80s context, shitty hats, bad music and pretentious posturing put us over the edge. Or maybe it was the drumming over immobile breasts. Sometimes it's hard to tell.
For a while, we thought we were looking at an update of Honda UK's kooky Hate video but no. It was a new campaign for Havaianas footwear with three spots that look like a kaleidoscopic, heroin-induced, feed your head-style trip through Alice's Wonderland but turn out to be nothing more than the dreams of feet. We like. After all, just how many ways are there left to sell shoes? The ads were distributed by Jun Group and can be seen here, here and here.
We're sure we don't need to explain why we're weirded out by I Am a Little Lad from Starburst, an effort to promote their new Berries n' Creme candy. Thrown together by TBWA/Chiat/Day, New York, the video features a little man who appears to secretly hate life but remains gung-ho long enough to teach us how to do the dance his mother made him perform in exchange for berries and creme.
We learned the hard way that when children are made to dance against their will, they maintain the tradition out of a unique kind of sadism. Nonetheless, the berries n' creme dance is fun and you can bet we forced a few new underlings to memorize the moves before we relinquished control and let them go home.
Lest you think we're pure evil, the little lad did spawn a number of followers who learned the catchy hop voluntarily.
What better way to demonstrate your affections by giving somebody you love an opportunity to eat you?
Sweet Irina's Chocolography provides just that chance with chocolate photo frames and edible ink.
"We print photos, logos, ads, brands and illustrations on chocolate for promotional items, advertising specialties, business cards, you name it," says Irina Movsisyan, the company founder. "And we print them on gourmet Belgian chocolate - either milk, dark or white."
Suddenly a thousand words seem a little much for a picture. We can think of a less verbose way to show appreciation for a portrait on dark chocolate.
This isn't the first time chocolate's been used to add cavity-inducing sweetness to something that conventionally isn't eaten (which doesn't mean it shouldn't be).
Miller had Man Laws. Dial's got something different. If you're a man who's sick of all that metrosexual crap, is happy with your ape-like body hair and took a pass on the Philips Body Groomer, Dial has something for you, the Man Luge. It's simple. All you have to do is to avoid all the female-ish objects as you slide down the luge to total, complete manhood. And after you finish, you'll likely need a shower and Dial is there to help with its Ultimate Clean hair and body soap. Nifty.
Where back in the day The Cars said "Let the good times roll," vibrator maker Soft Paris says let the good times vibrate with the lyrics "you should plug it, let's all plug it" in this iPod-style commercial for the company's Oh My God-inducing OhMiBod iPod plugin sent to us by Shawn Waite. The device promises to rock your inner world Beautiful Agony-style with the pulsating beat of your own iTunes collection.
We can just hear the frantic, mid-orgasm calls to Apple tech support from the office bathroom complaining the device is stuck and won't turn off and, while admitting between orgasmic breaths of air extended periods of pleasure aren't normally a problem, returning to a meeting in full-on orgasm certainly would be a bit embarrassing. Now that's something that'd surely awake any CSR from their coma-inducing day at the office. Though this device may surely be fun for some, Ariel thinks it looks like a Tampon which we're sure is a "device" that isn't all that fun to insert or to have stuck inside.
If any of you still doubt the power of subliminal advertising, you need look no further than this video sent to us by fresh creation in which two unsuspecting creatives fall victim to the old naked lady in the ice cube trick. No, this isn't just the much discussed lady in the ice cube of old but rather an elaborate stunt to prove subliminal messaging does work. As long as we are to believe this video truly represents what happened.
Watch as two creatives are recruited to create a campaign in 30 minutes for a taxidermy store. The resulting campaign will surprise you once the curtain is lifted at the end of the story. McDonald's is no stranger to this trick having recently done a bit of their own sort of subliminal advertising. And, yes, we know this video is a year old.
Even though this happened last month, it seems to have slipped undetected under our radar though we're not sure how given our unique propensity for all things wacky and wierd. Sony, in a not so twisted effort to illustrate the gruesome nature of its just launched God of War II PlayStation2 game, thought a slaughtered, beheaded and gutted previously live goat would do the trick. The goat was central to a party the gamer held in the UK which also featured an offal-eating contest, knife throwing, snake biting and topless waitresses with painted on tops.
Predictably, the International Fund for Animal Welfare was not pleased calling the stunt "outrageous. The organization's spokesman said, "We are always opposed to any senseless killing of an animal and this sounds like a gruesome death. We condemn Sony's actions. It is stupid and completely unjustified."
The ever-cheery Ivan at Ads of the World points us to a campaign for The Cape Times, a South African daily.
Peaceful prints depict the quiet before a given international storm. The slogan quotes the catastrophic date ("Monday 10 September 2001," for example) and soberly admonishes, "The world can change in a day. Don't miss your daily edition of in-depth news. Cape Times. Know All About It."
Check out 9/11, the Kennedy assassination, Soweto uprising and Hiroshima versions.
While leveraging tragedy always draws some heat, we're on the fence with these. They get the point across nicely but it rings callous to capture moments of quiet intimacy that took place before the world came tumbling down.
Maybe that means the campaign is good. Either way, Lowe Bull is to blame.
Suggested slogan change: "When yo' shit hits the fan, we'll be printing the casualty list!"