If any of you still doubt the power of subliminal advertising, you need look no further than this video sent to us by fresh creation in which two unsuspecting creatives fall victim to the old naked lady in the ice cube trick. No, this isn't just the much discussed lady in the ice cube of old but rather an elaborate stunt to prove subliminal messaging does work. As long as we are to believe this video truly represents what happened.
Watch as two creatives are recruited to create a campaign in 30 minutes for a taxidermy store. The resulting campaign will surprise you once the curtain is lifted at the end of the story. McDonald's is no stranger to this trick having recently done a bit of their own sort of subliminal advertising. And, yes, we know this video is a year old.
Even though this happened last month, it seems to have slipped undetected under our radar though we're not sure how given our unique propensity for all things wacky and wierd. Sony, in a not so twisted effort to illustrate the gruesome nature of its just launched God of War II PlayStation2 game, thought a slaughtered, beheaded and gutted previously live goat would do the trick. The goat was central to a party the gamer held in the UK which also featured an offal-eating contest, knife throwing, snake biting and topless waitresses with painted on tops.
Predictably, the International Fund for Animal Welfare was not pleased calling the stunt "outrageous. The organization's spokesman said, "We are always opposed to any senseless killing of an animal and this sounds like a gruesome death. We condemn Sony's actions. It is stupid and completely unjustified."
The ever-cheery Ivan at Ads of the World points us to a campaign for The Cape Times, a South African daily.
Peaceful prints depict the quiet before a given international storm. The slogan quotes the catastrophic date ("Monday 10 September 2001," for example) and soberly admonishes, "The world can change in a day. Don't miss your daily edition of in-depth news. Cape Times. Know All About It."
Check out 9/11, the Kennedy assassination, Soweto uprising and Hiroshima versions.
While leveraging tragedy always draws some heat, we're on the fence with these. They get the point across nicely but it rings callous to capture moments of quiet intimacy that took place before the world came tumbling down.
Maybe that means the campaign is good. Either way, Lowe Bull is to blame.
Suggested slogan change: "When yo' shit hits the fan, we'll be printing the casualty list!"
Parents. They feed you. They clothe you. They love you. They educate you. They prepare you for life. This Thailand boy received years and years of encouragement and training which prepared him for a life that's, well, likely very different from your own. While there's nothing wrong with parentally infused cleanliness, Sparkle wine coolers thinks the desire to make things sparkle can have uses other than the obsessive desire to clean. This Thailand spot for SPY sparkling wine is most assuredly nothing like the Bartles and James commercials of yesteryear. It's a year old but it's worth watching for its pure oddity
Ana from Spare Room describes this tuna ad from Thailand as "very, very strange and creepy." We're not going to debate the issue. She's completely right. After all, how often do you get to see a stomach with so much gumption? Perfect for Nicole Richie.
We thought the Karl Rove ordeal was just a freak incident but apparently menacing music is part of an orchestrated campaign by the Republican party to throw the baby out with the bathwater. Hey, if our ship was sinking we'd probably sing too.
We can't believe we're saying this, but we wish they'd stuck with rap and not dived into the Beach Boys, which is what John McCain did last Wednesday Really, John McCain. Bomb, bomb, bomb, bomb, bomb Iran? That's not how the song goes.
MoveOn.org, torchbearers of the don't-fuck-with-Iran movement, is naturally a bit upset and raising money to air an anti-McCain campaign ad. Seems like everybody's in a righteous rage these days.
Scavenging snippets of nostalgia, scribble, arbitrary Flash and profound gibberish, Game, Game, Game and Again Game is a strange visit to what life must be like at the intersection between broadcasting airwaves and media-laced stream-of-thought.
Created by evil genius Jason Nelson of Hermeticon, the sensory digital plaything leverages a player's ability to pick knowledge up quickly and put it together. And while little makes sense, the collective information keeps you moving from level to level and may even spark inexplicable emotional reactions. The format and your feelings are all about as logical as identity construction via media consumption, a strange occupation that may drive whole cities to commercial bulimia.
We showed the game to a few friends who later told us we were psychotic media-tards. But several small children got it right away and laughed out loud in all the appropriate places (there aren't any). We think that means the game is good.
The ending is a sight worth seeing. It might just change your life. Or not. Go play already! (And make sure your sound is up.)
Here's a billboard we haven't seen before.
"Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.
Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the 'delete all' button and offer its residents unimpeded views of their surroundings."
City officials in Sao Paulo, Brazil just passed a law that may see the end of ads in public display. Billboardom tips us off, but the above quote comes from the International Herald Tribune.
"I think this city is going to become a sadder, duller place," says Dalton Silvano, an ad guy who cast the one dissenting civil vote. "Advertising is both an art form and, when you're in your car or alone on foot, a form of entertainment that helps relieve solitude and boredom."
- TBWA\Chiat\Day took the Art Directors Club Gold Cube medal for Advertising and R/GA took the honor for Interactive Media. All the finalists can be viewed here. (PDF)
- I'm a gay man trapped in the body of a fembot.
- Bag seller LeSportsac has hung a "zipper board" on Lafayette near Bong in New York.
- The New York Festivals Interactive Media Advertising Awards show will take place April 27th at the Daryl Roth Theatre.
- AdOfDaMonth has launched and promises to nominate one each each month as the best in the word as determined by a jury of ten creatives.
For its client the Skill Language School, Leo Burnett, Sao Paulo puts together an interesting trio of prints involving animal-shaped balloons with wince-worthy getting-to-know-you dialogue on the bodies.
The balloon animals they selected made us LOL in real life: choose from a dog (at left), an ass and a snail. All that's missing, really, is a douche, but that would probably be hard to define in balloon-animal language.
The tagline: "Don't risk sounding ridiculous in [English/Spanish]. Skill Language School." Straightforward. We like it.