If you can find a character and a compelling story to endears your brand to the target audience, more power to you. The soul of Ronald McDonald smiles down.
Apparently Dave the Slave was a slave potter from the 1800s who learned to read and write in secret. You can get some of his signed -- or in some lucky cases, poetry-inscribed -- pottery at Mud Sweat and Tears.
What a way to brand. If he actually existed, he doubtless took up the catchy moniker to make himself more marketable to Web 2.0-savvy internet consumers who flock to cutesy names like Twitter and Joost. Or if we're talking icons, Ronald McDonald and Geico Gecko.
We could use a heart-rending illustration, though. What's a brand representative without a face?
While it's quite common to see people disappearing into their own world while attached to their mp3 player and busting dance moves they'd never do if they knew people were watching, we're pretty sure most don't strip while doing so. Unless. of course, they're the Sixteen Candles Geekish type like the guy in this video touting the beauty of Philips Bluetooth headphones which simultaneously connect to your mp3 play and your phone. Created by Isobar and Lukien, the video illustrates why it's best to pay at least a tiny bit of attention to your surroundings. It's also a brilliant demonstration of the product's feature.
Forget the Snickers Kiss. That's been one upped by a Canadian MTV don't do drugs commercial created by Saatchi & Saatchi Toronto which, yes, has two guys kiss each other. Kinda like the recent Axe backwards commercial, this one delves into the realm of incestual nastiness. Ew. But funny. Really, it is.
Gatorade presents us with the What's Inside campaign starring the NHL's Sidney Crosby. The Canada-based run includes video game stylistics and surreal Hollywood visual effects. The object is to go on pushing their longtime "Is it in you?" position which always brought Alien, and not sports drinks, to mind.
We're a little surprised by what the inside of somebody's mind actually looks like. Under the impression it would be murky and labyrinthine, Crosby's head is a lot more like, well, a spaceship.
With decision-making opportunities and the occasional dreamy childhood flashback, the site is trippy and occasionally eerie, but then again we're easily shaken after a Goatse attack. We only wish we had a bit more back-end control over the hockey star, who makes for rather nice eye candy. Credit goes out to Canada's Tribal DDB.
OK, This is guaranteed to make you laugh. Bathroom humors always does. Oh, don't pretend you think fart jokes aren't are funny. We're not believing it for one second. We are biologically programmed to laugh at this stuff. Though each one of us has seen fart jokes delivered in every way imaginable, we still laugh at them no matter how they come. This one, though, is truly a classic. For some reason, Air Vigorsol wants us to associate its Air Action Vigosol breathe freshener with...get ready for it...a farting
squirrel chipmunk who saves the forest from fire. Squirrels Chipmunks? Power farts? Breath freshener? Oh how some marketer's minds work. Winter has come.
Now here's an Axe commercial that turns things completely upside down and goes all icky on us. Everyone knows wearing Axe body spray attracts females by the millions. What we didn't know is that huffing the stuff can cause some very odd and awkward behavior. This is one of those situations you hope you're never in. Unless, of course, she's your step sister or something like that. BBH created and HSI produced.
Complete with full blown faux rock band returning after a 25 year absence, behind the scenes-style video and a "hit single," the folks over at ihaveanidea are promoting their upcoming Portfolio Night in style. The band, Burn Back, was popular back in the day but disappeared because they "weren't getting enough respect." Now, they're back to help push the organization's annual world-wide portfolio review during which top creative directors the word over will review the portfolios of aspiring creatives eager to get into advertising. It all happens May 3rd in 28 cities across the globe. Get your portfolios ready people!
Catch Up Lady points us to what is perhaps the best car dealer promotion we've ever seen. Of course, that might not be saying much as we avoid their marketing like the plague but go with us on this one. Clay Automotive, located just outside of Boston, has created a hilarious but very informative video in which the seven ways car dealers take you are explained. Citing several terms associated with buying a car such as hosed, porked, betrayed, cheated and slammed, a very round man explains how Clay Automotive makes car buying a pleasure buy...yes...undressing. It's a metaphor, of course, for Clay Automotive's opening it all up and hiding it from the buyer. We say brilliant to this one. We just might travel to Clay to buy our next car.
- Miller is looking at five agencies after exiting Crispin: Saatchi, Y&R, Mother and two unnamed agencies.
- On July 16-17, youth-focused YPulse will host a conference called The 2007 Mashup which will cover all aspects of youth marketing.
- Hadji Williams gets a nice review for his book, Knock the Hustle: How to Save Your Job and Your Life From Corporate America.
- Copyranter dug up an old pro-asbestos ad that touts the material's fire-retardant qualities and features an image of The World Trade center. Particularly prescient is the ad's headline which reads, Whenthe fire alarm went off, it took two hours to evacuate New York's Trade Center."
- Mr. Clean has launched a consumer-generated effort and is offering $10,000 to th person who creates the best 60-second ad. Nothing like getting what would normally cost about $100K for a tenth of the cost.
- In Belgium, you can Rent A Wife. Actually, you can rent a lot of stuff.
In case you don't experience enough anxiety, discomfort or outright panic in your life, check out these spiffy duds by the InsideOutside project. Depending on your settings the clothing "heats up or cools down uncomfortably" if you come within shooting range of something you'd rather avoid: pop concerts, alums of rival schools or CCTV farms, for example.
Because while the iPod has been a Godsend in terms of tuning out immediate environment, it doesn't help us avoid things we dislike that haven't quite hit our line of vision yet.
We should really just ensconce ourselves in bubbles. Made of steel.