We'll just let the press release do the talking for this one: "The campaign is targeted towards the post-college young male. As a young graduate, they start to realize how routine their life is becoming. Because they are going in an endless cycle, nothing out of the ordinary happens. A routine beer for this demographic to order would be a "Light" beer in a brown bottle. A break from tradition would be something different - like ordering a Corona Light. When you break your traditions, the possibilities for the rest of your night are endless."
The result? Odd. Weird. Interesting. Right on target, actually. From Goodby Silverstein & Partners.
Earlier this week, Run For Your Lives, an organization that hosts a "zombie infested 5K obstacle course race," placed an ad in the Wall Street Journal with the headline, We Will Bury You. The ad promised three people the chance to win a free funeral. Actually, the ad promises $5,000 which will be sent to the winners immediately. We guess it's up to them whether or not they set aside the money for funeral expenses or blow it all on a vacation.
The stunt is to promote the organization's races which occur in several locations over the course of the year.
OK what is it with these foreign ads that all look the same? The ads consist of a giant, provocative, beautifully photographed image with minimal copy and a logo in the lower right or left corner. Did they all go to the same ad school? Do they think their ads are so great they don't need to say much about the product?
This South Korean Cheil Worldwide-created ad for Oreos take the cake...uh...cookie when it comes to this style of ad. Of course, the ad is totally illogical. Who would feed a baby that small any kind of solid food? And just how is the baby going to dip that cookie into mommy's milk? Is she going to spray it on the cookie? Now we're getting into some kind of twisted porn scenario.
Yea, yea, yea. Advertising is all about allegory and analogy. But, really. Really?
UPDATE: As suspected, Kraft has confirmed the ad never ran. They did, however, say it was created for use in an advertising forum. Would that be Ads of the World? Where so many of these fake ads end up?
This one was making the rounds last week. With all the safe sex attention paid to teen, it seems we've lost site of the fact seniors still have sex and still get STDs. In fact, in Florida alone the rate of STDs in seniors has risen 71 percent.
To combat thin trend, DDB is out with a humorous PSA for Safer Sex For Seniors that features seniors in various sexual positions, fully clothed, of course. After all, no hard feelings but we really don't want to see seniors naked. They probably don't want to see themselves naked.
Anyway, this little wink at Kama Sutra hopes to inform seniors that even in the twilight of life, fooling around can have ill effects.
You've got to love car dealer commercials. Why? Because they are the epitome of so-bad-it's-good. There's a certain quality - perhaps born out of years of being hit over the head with it - that we have all come to expect from car dealer ads. A quality that, in any other kind of advertising, would be immediately trounced.
Here's another entry into the pantheon of car dealer advertising silliness. This one, from John Keating Chevrolet in Crosby Texas, is called I Am The Finnisher. And, no, Finnisher isn't spelled incorrectly. At least by us (We know. It's hard to believe). It's spelled that way because the man in the ad, Rik Melartin, owner of John Keating Chevrolet, is from Finland.
But not so silly is the fact Melartin, who is a resident of Bellaire, Texas has, over the past 15 years, caught three robbers at gunpoint.
As if to imply hot Russian women are idiots, this Kotco Urala bank GreenCard commercial has one dog loving lady looking for a loan to buy a carrier for her dog. Yea. A loan for a dog carrier. Funny how she ends up going to the wrong place to ask for the loan. Her and what appears to be a collection of equally tupid women looking for loans.
- Denny's is back with the second season of its Always Open with David Koechner. The first episode features Jessica Biel...and a cleavage cam.
- Farmers Insurance just launched a video with Marvel's The Avengers to promote its partnership with the summer movie set to premiere in May.
- B-Reel and B-Reel Films recently teamed up with Google to create a film showcasing Google Maps' new features.
- Casey Neistat's Nike video. Ingenious brand promotion or selfish self promotion?
- Orangina is out with more wacky work here and here.
- In case you missed it, here's Martin Sorrell talking about Male Menopause.
- As agencies get their Facebook Timeline in order, we're bound to see interesting iterations such as this one from Brunner Works.
- Gratuitous ass shot of the day. This one ends with a twist.
- Very strange. Clorox now makes bacon flavored cat litter and cleaning products. Hmm.
- Mazda is out with a new commercial for its 2013 CX-5 crossover SUV. Lee Majors would love it!
- Goodby, Silverstein & Partners Rich Silverstein, founder of Hacking Autism, is out with a trailer for his I Want to Say short. The film takes a look at touch screen technology and how it has help kids with autism.
Here's an interesting twist on the whole notion that AXE actually has something to do with whether or not a woman finds a man attractive. This South African :60 at first pleasantly leads us to believe that in fact, no, Axe does not attract women. It actually repels them. That is until we realize what's actually repelling the hundreds of bikini-clad women running away from the guy showering on this beach. Hilarious, actually.
Some ads are weird. And then there's this one from Australia's The Monkeys for Oak, a drink that apparently is so fulfilling it's like drinking and eating at the same time. With the tagline Kill HungryThirsty Dead, a carnival worker rambles on semi-logically about hunger, thirst, his broither and his son.