Fiat New Uno Powered by Pee

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Here's a fun one. To illustrate the Fiat Uno's great fuel economy, Leo Burnett Tailor Made in Brazil launched a campaign called If Pee Were Gas. The agency installed flow monitors of sorts in urinals. Based on the amount of pee dispensed by the urinal visitor, an image of the Uno on a flat screen mounted above the urinal would travel a certain distance. The more pee, the further the car would travel. Check out the case study video below.

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by Steve Hall    May- 9-12    
Topic: Guerilla, Point of Purchase, Strange



Pepsi Lets You Stop Time And Teleport to A Nicki Minaj Concert

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As pundits and critics argue whether or not social media is reason Pepsi recently lost market share, the brand is out with a new, global campaign that, well, leads one to believe Pepsi now causes hallucinations, stops time, allows for teleportation or just plain fucks with your mind. What other conclusion could one come to after viewing this :90 from TBWA\Chiat\Day?

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by Steve Hall    May- 8-12    
Topic: Brands, Commercials, Strange



For Fans of the 'Power Puke,' This Ad is For You

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Somehow touting news radio programming, France's Le Mouv is out with a continuation of its controversial ad campaign which carries the headline, "Not everything was better before." Apparently created by DDB Paris, it's latest entry involves old school condoms and a hell of a lot of puking.

Previous efforts include a poster of a white boy holding a sign which reads, "We will not go to school with negroes."

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by Steve Hall    May- 7-12    
Topic: Strange



Nose King of Miami Continues Old Spice Assault

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Dr. Schnoz, the "Nose King of Miami," is at it again with another Old Spice spoof. This one features "the man standing next to the man who could make your man look more like me" reading romantic novel Fifty Shades of Grey.

Last week, the good doctor, Dr. Michael Salzhauer, came out with his initial Old Spice parody which, to date, has garnered 205,993 views. Can Salzhauer reclaim the glory this week? We aren't sure. We called the initial work the worst Old Spice parody we have ever seen. Then again Rebecca Black's Friday Friday has achieved over 30 million views to date.

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by Steve Hall    May- 2-12    
Topic: Spoofs, Strange



Frolicking Beach Hotties Sell Tires

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This is perhaps the oddest tire commercial we have ever seen. After all, we're talking about tires here and all every tire commercial focuses on is what the tire is made of, how great it grips the road and how affordable it is. It's basic price and item type stuff.

So when we stumbled upon this Kumho Tire commercial over at Who Is That Hot Ad Girl, our first thought was, "Wait, hot girls in a tire commercial? When does that ever happen?"

The ad focuses on a group of finds out having fun at the beach while a droll voiceover intones things about friends, love, life and...the weather before ending with an excitable "Let's go!"

Odd. But, hey, who really wants to see yet another same 'ol tire commercial when you can watch hot girls frolic on the beach?

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by Steve Hall    May- 1-12    
Topic: Commercials, Racy, Strange



Hot Girl, Fat Guy Deliver Mixed Message For Hook Up Site

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Well here's an interesting approach to promoting a hook up site. Established Men, a site that "connects ambitious and attractive girls with successful and generous benefactors to fulfill their lifestyle needs," is out with a billboard campaign. This one, spotted in Boston by an Adrants readers, has a bit of a twisted message.

The billboard carries the headline, "When your daughter asks you why she has to study for her exams...show her this picture" alongside an image of a young, fit woman with her arms around an older, far-less-than-fit man.

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by Steve Hall    Apr-30-12    
Topic: Outdoor, Racy, Strange



Stop Killing Your Grandmother And Get A Better Job

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Don't do this to your grandmother. It's just cruel. Man up and stop using your grandmother's death as an excuse not to go into the office for a job you hate. It's just wrong. Do the right thing. Get a better job on Zonajobs. An intriguing piece of work from DraftFCB Buenos Aires

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by Steve Hall    Apr-30-12    
Topic: Commercials, Strange



You May Want to Avert Your Eyes While Watching This Video

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We saw this video floating around somewhere a week or so ago but, surprisingly, didn't write about it. Maybe because it's so horrific. Maybe because we wanted to spare you digitally gouging your eyes out as you watched it. Maybe because we want to make believe ever human being is super hot and perfect in every way.

Alas, it's hit our inbox again and we feel obliged to share. Created by Armando Testa, it somehow sells potting soil.

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by Steve Hall    Apr-30-12    
Topic: Strange



Dog Convinces Man to Save Rabbit

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Thinkbox, an advocacy group for commercial TV in the UK, is out with a new commercial created by The Red Brick Road. The ad features Harvey the do, his best friend, Rabbit, and the dog's owner who, mistakenly, decides to throw away Harvey's rabbit. But Harvery has the power of television behind him and uses it effectively to convince his owners that Rabbit is here to stay.

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by Steve Hall    Apr-30-12    
Topic: Strange



River Island Asks 'What's So Funny A Cucumber?'

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Fashion brand River Island is out with yet another one of its kooky videos featuring their famed voice over guy who speaks to models as they figure out what do do with various props including a sock, a pineapple, a cucumber, a toilet seat, a lollipop and other random items.

Somehow this sells clothes.

by Steve Hall    Apr-30-12    
Topic: Brands, Strange, Video








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