Boredom is the Next Pseudo-Disease

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While trolling our usual palette of sites we were unpleasantly distracted by a Hellraiser-esque video of a girl affixing clothespins to her face. The ad gave us an unpleasant start and after clicking onward we found ourselves at Boredom Hurts, allegedly founded by Colin Padden, first to pin and air the latest (and perhaps most common) reason to pop pills: boredom.

Clicking on a beaker marked "Cure" (very "Eat me" a la Alice in Wonderland) reveals a timer counting down four more days until the latest alternative to Xanax is revealed. Can't wait to see what genius is behind this campaign. We hope it's not Vista again.

Adworld: the next Big Pharma? Everybody from Earthlink to P&G is trying to push a diagnosis for a product cocktail.

Update: an Adrants reader reports a "view source" check on the site reveals Ford URLs. Bleh. The boredom connection is apt.

by Angela Natividad    Mar-29-07    
Topic: Campaigns, Online, Strange



Yes, It's True. House Advertising Is Here

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Three years ago, we said it might not be so surprising for an advertiser to place their logo on the side of a house. Now, a company called Riley, with help from new Durham-based agency The Republik, plans to "turn upscale homes into a media vehicle" by allowing manufacturers to purchase space for product placement within newly built homes. Eesh. And we thought E's 'The Simple Life' pink house promotion was bad.

by Steve Hall    Mar-28-07    
Topic: Bad, Strange



Somehow Buffalo and Beaver Sells Rental Cars

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We are at a loss at coming up with an explanation as to what a beaver and a buffalo have to do with highlighting Alamo rental's new kiosks other than for pure "odd factor." In two Fallon-created, Moo-produced commercials, the two animals get all buddy-buddy-like with the beaver taking on the smart guy role and the buffalo the doofus role all to explain why Alamo's kiosks aren't being used as much as they should. See the spots here and here and tell us if we're right or full of...excrement.

by Steve Hall    Mar-26-07    
Topic: Bad, Brands, Campaigns, Commercials, Strange



Ripley's Returns with the Usual Freak Show

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We've always loved Ripley's Believe it or Not and this campaign for the show, hosted by sloppy seconds Superman Dean Cane, leaves us with a sense of validation. We're not the only freaks out there. We're not even the worst-looking. And that's nice. Work by TBWA\Hunt\Lascaris, South Africa.

Is it safe to use the word "freaks" anymore? There's probably a PC variant that's escaping us right now, mainly because we don't want to come up with one out of worry we'll have to use it. If you can think of one, you deserve some 100 calorie cakes.

by Angela Natividad    Mar-24-07    
Topic: Good, Magazine, Strange, Television



Energizer Ad Reject Makes Serious Departure from Bunny

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Word on the street is this ad came out of Chile and was rejected by Energizer, whose ads are best characterized by that mildly randy bunny.

We can't imagine why they'd turn down this one; we think it says something. We're just not sure what, because we can't tell if the man in the tub is dead or just disappointed.

by Angela Natividad    Mar-24-07    
Topic: Spoofs, Strange



Even Diseases Do MySpace

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We recently learned that March is Multiple Sclerosis Awareness Month. MS impacts over 2.5 people worldwide, and to assist sufferers the National MS Society started the Join the Movement campaign.

We wonder who gets to dole months out to interested parties because it seems like there are more Awareness Months than actual months.

Before we forget why we started writing about this in the first place, hit the MS MySpace to make other movement friends and watch sad videos.

by Angela Natividad    Mar-23-07    
Topic: Campaigns, Online, Strange



Comedian Says Commercial Song Selection Could Be Better

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Tian tells us comedian Eric O'Shea has some advice for creative departments the world over. O'Shea suggest selecting songs for commercials that actually have some relevance to what you are trying to sell. We won't spoil the fun by listing his suggestions. Just watch the video. We hope you will heed his advice. We guarantee your commercials will be far better.

by Steve Hall    Mar-22-07    
Topic: Commercials, Opinion, Strange



Metamucil Makes Out to Be the Botox of Guts

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In a drastic repositioning, Metamucil takes on the slogan "Be Beautiful on the Inside" and invites women to look at the brand as an internal cosmetic - you know, like those Oil of Olay pills except these are for fiber and they make you shit like mad.

Maybe it's the font or the wry look on the girl's face. Suddenly, we do want some Metamucil. Is that wrong?

by Angela Natividad    Mar-20-07    
Topic: Strange



Polaroid Watches Bathroom Goers

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Polaroid cameras in the bathroom. Nice idea in Sao Paulo. We're not thinking this will go over too well in the Sates, however.

by Steve Hall    Mar-20-07    
Topic: Outdoor, Strange



Beano Gingerly Cuts Gas in Women's Magazine

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Ever-so-delicately raising the topic of flatulence in the Ladies Home Journal, Copyranter tips us off on these completely weird cauliflower love letter ads for Beano. Check out a break-up variation.

We're totally mystified by the melodramatic soap opera serial vibe of the campaign, set off with wilty illustrations. Why can't we just say it would be nice not to look preggers in our little black dress tonight? Enough of this tiptoeing around the subject with the mopey gas-bestowing veggie. Nobody's writing love letters to vegetables. We're all just trying to keep our stomachs tucked into our jeans.

by Angela Natividad    Mar-20-07    
Topic: Campaigns, Newspaper, Strange










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