While we're quite sure this is tongue in cheek and an homage advertising pre-feminist glory days, we're still not quite sure what flooring materials have to do with an attractive woman. Created by Shine Advertising, the campaign supposedly "hinges on day-in-the-life moments, in which the oft-ignored flooring actually becomes the focal point of an event." It's all designed to appeal to the Mcmansion crowd who want to feel as if they're a part of an economic class of which they will never be a part. Oh yea, that's aspirational advertising. Basically the point of every ad campaign created. But what's up with the fawning females and that ridiculous copy?
Having disingenuously defecated on the campaign, this might work better as a trade campaign. After perusing through Floor Covering Installer Magazine with its ceaseless parade of dull product shot advertising, this campaign would certainly catch a glimpse from the almost entirely male demo that makes up that industry. See two other versions of the ad here and here.
Here's one of those ads that makes you want to check your arms for track marks to make sure you aren't high on something. In this entrancing Innocent smoothie commercial, an orange introspectively ponders life after death as he prepares to become part of the product. You can see more of the refreshingly odd campaign here.
The campaign is not endorsed by Innocent but an effort by Swedish agency Peacock Advertising to pitch the account.
Oh, ick. Adfreak points us over to this ad for the River City Bagel and Bakery in Boise, Idaho. Apparently they wanted to get a little clever and tie their product to the Vagina Monologues, which is playing in the area.
We're not prudes about anatomy but the thought of quim over our next lox shmear brings us close to queasy.
There's a bunch of big cocks (no, not that kind) in UK advertising and they're all highlighted in this BBC video clip presented by British comedian Charlie Brooker. Not much else to say. Just watch. Oh, and who would you nominate for biggest cocks in US advertising?
Aside from the obvious mis-steps such as the use of IM vernacular and Flash which makes impossible the ability to link to specific content within the new site for Calvin Klein's CKin2U perfume as pointed out by Adland, does anyone else look at this visual of a guy pressing up against a girl and read CocK in 2 U? We thought not. Which is why we have the dirty mind and you don't.
UPDATE: There's an online social networking site that accompanies the campaign.
Because all great men should start as "little stand up guys," Peter Potty pushes its stand-and-flush toddler urinal for people who want to train their tiny soldiers how a real man takes the piss.
If you think the product's total genius, an on-site Oprah banner allows proud mums to nominate it as a gift. Chances are a slew of nominations will put the man-making Peter Potty into a pipeline for products Oprah can claim to love insatiably on her next special. We're really looking forward to seeing her gush about this one so do cast a vote.
There's a running Ebay sale for a Dodge Neon covered in over 1500 Pokemon cards from both the first and second generation. With a bid over $600 and seven days left running, we think the guys that did it have a decent chance of meeting their $7000 reserve, particularly if the sip and click trend keeps claiming victims.
"Just think about it," says Hypothetical Drunk Friend #1. "Can't you imagine how fucking awesome it would be to have a Pokemon car? When will we ever have this chance again?!"
"You're right!" exclaims Hypothetical Drunk Friend #2. "There's only 5 minutes left on the auction. Let's do this."
Auction end is met with hysterical giggles. Until the next morning.
Dun dun duuuuun.
Remember that weird You are Music thing Nokia did, the thing with the bodysuit guy and the rapper? To push the N800 internet tablet, Sweden's FarFar brings us more weird, somewhat off-putting work with The Internet Walk, which plays on the notion of taking the internet to places it's never been.
Sounds like a good idea in theory but we don't get this at all. And now we can't get the annoyingly lyrical "Come on" out of our heads.
We're not sure what to say about these ads for MTV entitled Condom v. AIDS, where AIDS and a condom go head-to-head in competitive matches that completely take sex out of the picture. We kind of like the left-of-center feel, considering it's tough to get an AIDS message out there without sliding down familiar pathways: trendy, sexy or deeply moral approaches.
Created by Y&R New York, the campaign is for MTV's HIV awareness movement (okay, that was obvious). Let's hope it does slightly better than the lackluster (red) campaign, as Gap's spoofs grew way more popular than its statement.
It would be hard to spoof a competitive guacamole contest between a walking condom and an AIDS virus, though. What would you do in retaliation - put sex back in the picture? Please. That's just beating the dead horse deader.
Copyranter began an open dialog with Ketel One vodka in mid-2006 using the company's all-type/lots of white space print ads to do so. Copyranter's latest conversation responds to the distiller's latest headline, "Dear Ketel One Drinker, Not everyone likes Ketel One. Then again, not everyone's tried it" with "Dear Ketel One Maker, Not everyone hates your ads. Then again, not everyone's seen them." You've at least got to hand it to Ketel One for hanging on to the campaign for a while. If for nothing more than to give Copyranter more opportunities to continue the conversation.